Colgate advanced white toothpaste claims to due the usual fight plaque, protect against gum decay etc as well (as the name suggests) whitens teeth. The toothpaste uses watch it calls 'micro-cleansing cyrstals' to get deep down into the hard to reach areas of teeth to remove bacteria and stains. Now before you thing this is a sales pitch I have been using this stuff for the last 6 months so I am in a pretty good position to judge it's effectiveness! The Clean The first thing that you really notice is it tastes a bit like bicarbonate soda, but that's probably the whitening agents. The clean as a whole is very good, its leaves your mouth ...  Read the complete review

I recently wrote a review on Arm & Hammer whitening toothpaste, which did not live up to expectations. So when the tube ran out I decided to try another whitening toothpaste. This time I found Colgate Advanced Whitening in the 99p Store. As Boots sell the same 100ml tube at £2.49, 99p was a bit of a bargain. Colgate Advanced Whitening claims to give whiter teeth in 14 days. This seems to be a claim that is made of a lot of these whitening toothpastes, but I've previously been disappointed with the results. Apparently the toothpaste contains an "advanced formula with microcrystals that restores the natural whiteness of teeth twice as effectively ...  Read the complete review

I am someone who takes quite a bit of pride in my appearance and if there's something I noticed about people right away it is their teeth. I have been searching for what seems like a lifetime for toothpaste that claims to whiten that actually works. I have tried so many but they all claim they work but in reality they actually don't. I was at my last hope when I noticed Colgate's Advanced Whitening toothpaste on offer and since I was low on supplies I thought I'd give this a go because when offer what is there to lose. The company, Colgate is part of the Palmolive group and is an American company. In 1806 William Colgate set up a factory in New York ...  Read the complete review

Colgate is a well known tooth-paste brand and this new addition named Advanced Whitening Plus Tartar Control initially brought suspicions as to how effective it would work. Previous experience with Colgate proved that not every one worked as well as advertised but this one was slightly different. ~~~WHAT IT SAYS ON THE BOX~~~ What I understood from the box, it says that it has microbeads which will help remove plaque and controls tartar growth, while it has whitening formula to effectively whiten teeth, and is proven by dentists and experts. I found this rather attractive when browsing for toothpaste, and was what got me interested in trying ...  Read the complete review

Colgate Advanced White Colgate are probably one of the most well known and well trusted names in oral care. Colgate are part of the Colgate-Palmolive Company and they produce a range of toothpastes, toothbrushes and mouthwashes. According to an article I read Colgate Ribbon Dental Cream was the first toothpaste in a collapsible tube, introduced in 1896. It had previously been sold in glass jars since 1873. I have used their products for years and always go back to them as I think they are quality products that really work. I don't have the whitest teeth so my toothpaste of choice is Colgate Advanced White plus tartar control. The advanced white is ...  Read the complete review