Having sensitive teeth, and TMJ problems , i take my oral health very seriously. I have tried a variety of brands, from Oral B to Aquafresh and i always find Colgates toothpastes the best for oral health, and for protection of sensitive teeth. Although this specific tooth paste isnt for sensitive teeth primarily, i found it worked very well, it did not have the strong minty taste that can make you teeth feel horrible, but it was a smooth gel that glided across the teeth - pain free. It foams very well and i think it lasts a long time considering others on the market, for a higher price. The final pro point to make about this tooth paste is its price, which you can pick up for around 70p from your local cheap retailers and around £1.70 in supermarkets, so it pays to shop around. I cannot see any bad points with this toothpaste, maybe other than it could have a nicer taste.