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Colgate Max White One Toothpaste

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16 Reviews

Brand: Colgate / Type: Toothpaste / Texture: Gel / Whitening Product / Skin type: for dry skin and for all types

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    16 Reviews
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      21.10.2013 21:59
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      Certainly does not do as it claims.

      My teeth are very important to me, this may sound odd but I endured 3 years of wearing braces and upper and lower jaw surgery to correct my teeth so now try my best to look after them. Unfortunately the braces took there toll and left my teeth a little stained and a darker shade than before they went on. As much as I would like to have expensive tooth whitening my budget at the moment won't stretch that far so I am always on the look out for a decent whitening tooth paste that will actually work so when I spotted the Colgate Max White One claiming to leave your teeth one shade whiter in one week I couldn't wait to try it.

      When I purchased this toothpaste a few weeks ago from Tesco it was on a half price special offer at £1.99 which I thought was very reasonable for a whitening toothpaste.

      The toothpaste comes packaged in a red box containing the usual style plastic, squeezable tube. The tube has a flip top cap which the tube stands on for easy storage in the bathroom. Both the box and the tube display detailed product information including directions for use and ingredients listings. It also states that this is a Fluoride toothpaste, is 'power mint' flavoured and contains white accelerator mico-crystals to remove stains and tartar.

      The toothpaste itself is of gel like consistency and is quite a vivid Blue colour. I think I was expecting this toothpaste to be white but you can see the little white micro-crystals distributed throughout the blue paste. It is recommended to use this toothpaste 3 times per day and to brush for 2 minutes at a time. I use an electric toothbrush which has a timer so I try and always brush my teeth for the recommended time but I only normally brush twice per day but decided that I would follow the instructions as I was eager to achieve the one shade whiter results.

      I did use this toothpaste as instructed for over a week and to be honest was disappointed with the results. The shade of my teeth appeared no different at all and certainly not one shade whiter. Furthermore I wasn't impressed with the performance of this toothpaste just in the way it cleaned my teeth. When brushing it lacked froth and didn't feel like it was cleaning between my teeth and around my mouth which was really disappointing as this is something I have always liked from other Colgate toothpastes. My teeth didn't even have that just brushed, smooth feeling after use either. The only positive I found was that it has a nice minty taste which leaves my breath feeling fresh but without being too strong or overpowering.

      Overall this is not a toothpaste I will be purchasing again and I am only glad I did not pay full price for it.

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        10.10.2013 11:33
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        It works

        There are a lot of whitening toothpastes on the market, and though I tend to view them with scepticism, this rarely stops me buying them! I don't exactly have ugly discoloured teeth, but they aren't as white as I like - however I'm scared of having a proper treatment done as I don't want to end up looking like Ross from Friends!

        I picked up this Colgate Max White One toothpaste when it was on special offer in Boots. It cost £3.99 per 75ml tube, which was pricey, but it was on a BOGOF offer which made it better value. The bright red box on the shelf made the toothpaste stand out. I bought two different flavours, Sensational Mint and Power Mint, although in the end I couldn't tell the difference between them!

        Inside the box, the toothpaste comes in a red tube and stands on its end. It is claimed that the product makes your teeth one shade whiter in one week, using White Accelerator micro-crystals and ingredients used by dentists. It safely removes stains and prevents tartar build up.

        In terms of the teeth-cleaning properties of the toothpaste, it seemed to do a good job - I'm no dentist and can't tell whether there is tartar build up on my teeth, but they felt just as clean as usual. The toothpaste was minty fresh and pleasant to use, without being too strong.

        The strength of the toothpaste is its tooth-whitening properties. I think a week is pushing it, but after a couple of weeks or so I did think that my teeth looked a little whiter. This could have just been wishful thinking, but when I went home for Christmas both my parents commented independently of one another that my teeth seemed whiter, and when I explained I had been using this toothpaste my mam asked which one it was so she could buy some herself. Of course, a toothpaste isn't going to make a massively dramatic difference, but it certainly seemed to have made some.

        Overall, despite the high price of this toothpaste I would recommend it. Not only does it clean teeth well, it actually succeeds in doing what it claims to do, which is whiten teeth.

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          10.08.2013 20:46
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          An effective fresh and minty toothpaste minus the lightening effect

          As I regularly scour the internet for freebies, several months ago I received a 19 ml tube of Colgate's Max White One toothpaste, which is claimed to whiten teeth by one shade in a week. I have been loyal to the Colgate brand for many years as in addition to their products being very affordable when making a comparison with their competitors, I find them to be of a high quality.

          There are a number of products contained within the Max White One range, which includes three different toothpastes, namely fresh, active and the original, which is the product that I received. Whilst my teeth are in a pretty good condition, I am always open to trying and testing out new products although the claim of my teeth whitening by one shade in a week seemed a little ambitious to me.

          I cannot bear the appearance of pure white teeth such as those sported by Simon Cowell, as they don't look at all natural and he's gone way over the top as far as I am concerned. However, whilst my teeth do not offer an unhealthy appearance, I would like to lighten them by a shade or two and have previously considered undergoing treatment by a specialist in this field.

          Colgate claims that Max White One contains white accelerator micro-crystals similar to those used by dentists and whilst some consumers may be of the opinion that these whiten the teeth, they actually assist to loosen stains that have become trapped within the surface layers of the tooth enamel. As a result, the appearance of the tooth will appear brighter and possibly a shade lighter.

          The process is very similar to that when using a face or body scrub, which remove engrained dirt and impurities and subsequently creating a healthier and brighter appearance to the skin. I studied the list of ingredients contained on the reverse of the tube and my suspicions were correct especially as the toothpaste does not contain any hydrogen peroxide, which is used for bleaching the teeth.

          It is recommended that the toothpaste be used three times each day although there is a warning that it is not suitable for children under the age of seven years. I used a pea sized amount of the blue toothpaste with its tiny darker blue coloured particles, which offers a consistency similar to that of the majority of toothpastes. As directed, I brushed for two minutes where a sufficient amount of foam was created and whilst I had anticipated the toothpaste to feel a little harsh as I brushed it against my teeth, I was unable to feel anything any different to my normal product. However, when clenching my teeth I was able to witness the tiny particles.

          I adore highly minted toothpastes and mouth washes and Max White One did not disappoint although I must admit to being surprised at the high level of mint taste, which is not something I had anticipated. After thoroughly rinsing my mouth, my teeth felt clean and fresh and when I ran my tongue along their surface I was able to witness the smoothness of the enamel. I favoured the fact that the strong minty taste lingered for up to half an hour after using, which is generally the case with all of the Colgate products that I have used.

          Whilst I enjoyed the challenge of trying and testing out Max White One with the 19 ml tube lasting me a fortnight, I cannot admit to noticing any difference in the shade of my teeth. This didn't disappoint me in the least, as I really do not believe that there are any home products that will successfully lighten teeth. However, for those consumers who smoke or have stains caused by caffeine or red wine, I am of the opinion that the micro-crystals may well be effective at removing some of the marks although I do not anticipate them to be strong enough to clean badly stained teeth. In addition to the tooth whitening promise, Colgate claims that the toothpaste will prevent the build up of tartar although this is a claim made by the majority of toothpaste brands.

          I am grateful to have received a free sample although I cannot seeing me making a purchase of the 75 ml full sized tube especially as it retails at around £3.99 in addition to the fact that I can achieve similar results with Colgate's Cavity Protection, which generally retails at £1.09 for a 100 ml tube. I feel the only way to keep teeth in tip top condition is to regularly visit the dentist for check ups and a scale and polish as well as religiously brushing my teeth with my normal brand of toothpaste, namely Colgate's Cavity Protection and changing my toothbrush when the bristles wear down.

          Due to the reasons discussed above, I feel a three star rating to be appropriate.

          I hope you found my review useful and thanks for reading.

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            10.08.2013 18:05
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            A whitening toothpaste from Colgate

            Colgate Max White One toothpaste

            My tube is the red one not the white one but with the same name - there seem to be two versions.

            I was fortunate enough to receive two samples of this toothpaste from various freebie sites that I subscribe to. I find these little tubes perfect to take away on holiday with us as one small tube generally lasts a week or sometimes two and saves carrying a big heavy tube with us.

            My teeth are not white and when I asked my dentist he suggested that with my weak teeth it would be unwise to try and whiten them as teeth are weakened through the process and he never recommends it. So I am stuck with dingy looking teeth. It doesn't stop me trying a variety of whitening toothpastes though.

            Teeth become discoloured either through smoking which I have never done, drinking tea and coffee of which I am guilty but I don't have either of them black, red wine which I cannot drink as it gives me hay fever and eating foods such as curries and highly coloured foods which again I do eat regularly. My teeth I think are discoloured because they are rubbish. If I had bought them I would have taken them back as unfit for purpose years ago but as they are all I am going to get I am careful to look after them.

            The Packaging ~

            As with many toothpaste products, the normal sized tube comes in a, totally unnecessary in my view, cardboard box and this one is a deep red with a small red and white Colgate logo at the top . We are also treated to a rather dubious shade chart on the box to show the 'max white' improvement we can expect from this.

            The tube is plastic and quite soft and would be quite sufficient without the cardboard outer. They just need to put a seal over the tube nozzle to prevent tampering and a lot of trees would be saved. The tube is bright red and recyclable through the usual plastic recycling though I have seen some amazing art work created using old toothpaste tubes.

            My little tube only holds 19ml, why they couldn't have squeezed in that extra 1ml to make it 20ml who knows! On the back if you have 'Super' vision there are directions for use. Presumably once you have whitened your teeth to sparkling you will be able to smile and use the light to read the directions and other information. Suffice to say I couldn't read any of it so had to guess how to use mine.

            USING THIS TOOTHPASTE
            Squeeze a small amount onto the brush. The tooth paste is a pale slightly cloudy sky blue colour and only a gentle squeeze of the soft plastic tube is needed. I find that when I use my electric toothbrush I use the correct amount and have tried cutting down on the amount used when I do have to use a normal toothbrush. I hate using a normal brush now but some places we travel to it is hard to keep the electric one charged so we take a normal one. The first thing I do when I get home is clean my teeth really well with the electric one!

            The tooth paste has a powerful minty taste, a real mint hit which I like and after I have cleaned my teeth my mouth feels cool and really fresh and this lasts for quite some time.

            The toothpaste makers claim that your teeth will be one shade lighter in a week. That is a pretty safe claim as how the devil do you check this? What exactly is a shade? One product I had came with a chart but even that was near to impossible to check as my teeth looked like none of the shades on the chart and honestly holding a bit of card next to my teeth was a farce.

            I have used one of my samples and I used it for two weeks so really my teeth should be two shades lighter. Could I tell? No, and no-one commented on my teeth looking white either. I wasn't honestly expecting them to look whiter but you can always hope.

            I did like the fact that this does not over froth like the standard Colgate one does. I hate ending up with a mouth of froth. There I no need as the brushing really gets the plaque off and the froth is unnecessary. You can just use bicarbonate of soda if you want to and get a pretty good result at cleaning.

            BUYING THIS

            This toothpaste is £3.99 ar Superdrug for a 75ml tube so my sample was good value it seems. It is available from most chemists and supermarkets and the price will vary from store to store.

            RECOMMENDED?
            Yes it is a nice enough toothpaste but not sure it lives up to the hype. I wouldn't pay the full RRP for it as they are many other cheaper options that do just as good a job. I would choose a sensitive toothpaste over this any day as sensitivity I more of an issue for me.

            I would say this deserves 4 stars out of 5 because it does have a great minty fresh taste and it does really clean the my teeth well. As for its whitening ability I am not sure that there was any change at all and if there was it was hardly noticeable. I wouldn't buy this for its whitening properties and as that is what it claims it fails really, it is just a nice fresh toothpaste.

            Thank you for reading. This review may be posted on other sites under my same user name.
            ©Catsholiday

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              02.08.2013 01:07
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              Better packing and lower price would make this right!

              Price

              Usually this rrp for £3.99 but since I started picking it up almost a year ago in Boots I have seen it on offer almost constantly. Sometimes on the 2 for 3 - currently it is on for 1/2 price. With this in mind I always try and pick up when its on offer as I think the rrp is a bit too costly for me - especially for what I consider as an every day toothpaste here.

              Packaging

              The product purchased comes in a red tube (slightly different to the picture above - it is the new look). I do think the red tube is a bit better as it fits in more with the colgate slogan. The tube comes in a cardboard box also which to be honest I think it could do without, as all you need (instructions, ingredients) fit easily on the back and the cardboard box really is just a replica of what is on the product. Perhaps they have done this to try and sell it as a bit more of a high end product and justify the price.

              Application and use

              Application and use is fairly straightforward, although I think the tube could have been better designed. It;s hard to get all of the toothpaste out when youre running low. I've resorted to cutting it open and have found at east a few more applications in there but this again leaves the problem of use it al or it dries out.

              Results

              I uses to use this every day as my morning and evening toothpaste and did see good results in shading (although not the five shades claimed). However it needs to be used daily in my opinion for this to be maintained and at the price tag (even when on offer) I find it a little unrealistic when you can get a much larger whitening toothpaste (200m) in and outside of the colgate range for the same price this 75ml goes for on offer. Great freshmint taste though!

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              24.06.2013 22:03
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              OK but not the best for me

              I've been using this Colgate Max White One for a few weeks now in the hope of a whiter smile. I bought it with the matching mouthwash to encourage the best results. Colgate is a brand I have used most in my life time and I always seem to return to it. It offers powerful stain remover and promises one shade whiter in a week's use which is a grand claim.

              Packaging
              My Colgate Max White One is packaged in a red tube (it says it is the new look) on the side. The toothpaste inside the tube is bright blue and smoothe in texture.

              In use
              This toothpaste is very minty indeed and has a lingering taste once used. I use it twice a day and find it has lasting effects for clean teeth.

              My thoughts
              This actually tastes a bit too much minty for my liking, I'm also not a huge fan of the intense blue colour. For me, this doesn't taste at all like I expect Colgate to taste like. From the perspective of whitening, I think it has made my teeth a little brighter. I mean they were no where near gleaming white after a few week's use but I really think they went a bit whiter so I really think it works if that's your main aim in a toothpaste then it is worth a try. For me, I need something that tackles sensitive teeth (I think that is actually me putting off some root canal work!). However, this one has a stain remover yet it is not at all abrasive or grainy to use so that is good.

              Price
              I bought these whilst they were on offer in boots and I think the toothpaste cost me around £2. This is one of the more premium lines from Colgate so expect to pay a little more.

              Final word
              If you can get over toothpaste not being white (I think I have a problem with this!) then you might get on with this toothpaste. The price is a little more but I think most people are prepared to pay this for whitening effects. The packaging is a flip lid which I have found can get a bit messy with repeated use. I probably won't buy this one again in the future because I find the flavour is too strong for my liking.

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              26.05.2013 21:10
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              Colgate MaxWhite One

              ==Colgate Max White One Toothpaste==

              Toothpaste is a product that millions upon millions of us use every single day. It's bought people together & made people more likeable. Toothpaste is just one product that many would not live without. Plenty just brush & go but lots of people brush up to 3 times a day, that is not recommended but if you do so already then gladly carry on, there's nothing wrong with it. To me a smile means a lot & if that smile can be matched by pearly white teeth, then it means even more! We all know the brands of toothpaste very well, because it finds it's way into our shopping trolleys nearly every week.

              ==Reason For Purchase==

              My ideal toothpaste has to be one with a long lasting taste, I just cannot stand toothpaste that tastes mild or one that lasts for about 5 mins, then quick as a flash, it's gone & you feel like you haven't brushed at all. I also like toothpaste to really give your mouth a deep clean, like afterwards when you rub your tounge over your teeth & you can feel that they have had a good scrub. Unlike some toothpaste's that leave a residue on teeth, all horrible & slimy, yuck! I also like toothpaste to be at a low price, I don't mean like very low (25p) I mean like between £1 - £1.99, which I think is reasonable for a product such as toothpaste. I generally buy toothpaste on offer anyway, I would never buy Oral - B at full price!

              I've heard of Colgate's Max White One Toothpaste before & really wanted to see if it did actually transform your teeth from dull & dingy to glowing white in the time slot of 7 days. However, when I approached it in Supermarkets (completly forgetting to look in Boots / Superdrug whenever I went there) it was horrendously expensive for 1 tube. Tesco want £4.07 for one 75ml tube! So litteraly I always picked up the cheaper ones which never tend to work properly.

              When I started to visit Savers again (after being totally sucked in by Boots Advantage Card) I saw the Max White One here but never properly looked at it. However earlier this year (late January / early February) I picked up the Max White One & saw that it was only £1.99 per 75ml tube. Great! I thought & I bought one to see if it did actually work as the TV advert says it does. £1.99 is about the normal price I pay for toothpaste anyway. Since then I have seen it on offer everywhere; Superdrug, Sainsburys, Morrisons & Boots have it on BOGOF.

              ==The Brand==

              I think we all know who Colgate are & what they produce but I will give a quick overview of the brand. Colgate is (to me) The King of Dental & have been around since 1873, when their toothpaste was first released. Colgate is the sub name of Colgate - Palmolive, a multinational coorporation who produce many brands including Irish Springs, Sanex & Ultra Brite. Colgate produce Toothpaste, Mouthwash, Dental Floss, Dental Tape & Toothbrushes (normal & electric). The Max White One range now includes a variety of toothpastes, mouthwash & toothpastes.

              ==Overall View==

              Colgate Max White One Original comes in a nice shiny red box & the tube reflects this also. The tube stands upright on it's base & is quite sturdy when sitting on the bathroom shelf. The original is flavoured 'Sensational Mint' but also comes in 'Active Mint' which I don't really like. Overall the view of this toothpaste stands out on the shelf in stores & in the Bathroom too.

              ==Product Performance==

              I have been using this product for nearly 2 months now & have been extremely impressed with it's performance. I have repurchased it on a BOGOF offer in Boots & have also been using the 'Sensational Mint' mouthwash. Colgate claim that in the toothpaste there is '''White Accelerator Micro - Crystals, Similar to Those used by Dentists'''. Apparently these remove build up on your teeth leaving them deep down clean & white! The crystals are the little bits in the toothpaste. The tube can be easily squeezed & you only need a small amount to get to work. Whilst brushing the toothpaste foams up quite considerably & in the midst of the bubbles you can see the dirt being cleaned off before your very eyes! Colgate recommend that for the shade whiter in 7 days claim to work you have to brush for 2 mins, 3 times a day. I don't have time to brush 3 times day but do brush for 2 mins morning & night & I find that this works effectively. Overall the 3 times a day thing is to get you to use more then buy more!

              After nearly 2 months use I can see a considerable difference in the whiteness of my teeth. Okay there not 'glowing' white but they are noticeable when you smile at someone. Alongside the mouthwash they leave your mouth feeling deep down clean & they feel great!

              ==Summary==

              Overall this is a great toothpaste that you can find on offer everywhere if you look hard enough. It's great if your teeth are liable to a lot of tea etc. that makes them go yellow but with regular use this will help teeth the stains off! So go ahead, give it a go & see if you like it!

              '''Thanks for Reading!'''

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              11.12.2012 16:00

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              I purchased this toothpaste on the recommendation of a co-worker who had pearly whites and told me that it was her secret. I was optimistic I would get the same results. After using it for a few weeks, I did notice that it did leave my mouth feeling fresher than any other toothpaste I have ever used. But much to my surprise, it didn't whiten my teeth, but actually made them a dull white color. Shocking to say the least :( Since then, I opted for 3D Crest 2 hours strips,3D Crest white mouthwash, and Crest 3 D vivid enamel renewal whitening toothpaste. I couldn't be happier with the results. Yes, I paid more, but would rather pay more for guaranteed results than pay less and risk my teeth turning a dull white color. Everyone is different, and this is not a knock on the toothpaste.

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              15.10.2012 17:50

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              fresh !!

              Well there are loads of whitening products out there I have got to say that I didn't notice any difference
              Really , I was expecting it to be really good at removing stains , but it really was not that good there is a toothpaste called Blanx from boots its expensive but I found that to be much better , the positives about the max white toothpaste is the nice clean feeling after using it , nice and fresh feeling ( also good for waking you up in the morning due to its minty flavour/taste )

              The tube size is a little on the small size , I do not drink a lot of coffee or tea, I drink water most of the time but just did not get along with this toothpaste , leaves your mouth nice and fresh smelling though

              I have been using the Colgate max white brush ( the sonic version ) it did not cost a lot at all , the results I have had from that are amazing , I find that if you brush to hard you are just rubbing the stains into your enamel ,

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              06.09.2012 15:42
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              I'd save your money and buy something else

              My teeth aren't particularly discoloured or anything, I don't smoke or drink coffee or tea so they're not stained but they aren't as white as I'd like them to be. I do like to try out different whitening products on the market from time to time and have tried whitening kits and a wide variety of toothpastes and polishes. At the moment I am using Colgate Max White One.

              I decide to buy this after seeing it advertised on TV about 3 weeks ago. I assumed it was a new product but it's not. The packaging has just been changed and they've been advertising it again. The tub 75ml and is the same shape as pictured, it stands upright but is all red with a white lid which is flip top. On the front it says "New look". Max White One is called One because they promise powerful stain removal that will make your teeth one shade white in one week. That's what really appealed to me about this and why I wanted to try it. On the back it says that it contains White Accelerator micro-crystals which contain ingredients similar to those used by dentists which for me was another selling point that drew me to it. Colgate say it's powerful stain removal and tartar prevention formula helps active mouths with high stain levels to get one shade whiter teeth in just one week.

              I use an electric toothbrush and brush twice daily like the majority of people, once in the morning and once at night before bed. I don't actually ever read the instructions on my toothpaste because it's a no brainer, squeeze it out onto the brush and brush twice a day. However when I was reading the back of the tube I noticed that it says to brush 3 times a day!!! Now for me that immediately set me thinking that their claims of one shade whiter in one week wouldn't work for the average person who brushes twice daily. I felt a little bit conned really because I'm sure if you used any toothpaste and brushed 3 or 4 times daily you'd get whiter teeth more quickly. Anyway the instructions are to brush 3 times a day for 2 minutes and this isn't to be used by children under 7 years old.

              The toothpaste is a nice bright sea blue colour and it has really tiny little white particles in it that I assume polish the teeth to get stains off. It has a fresh minty taste but for me when using my electric toothbrush which requires a smaller amount because the head is a small round circle I didn't feel my mouth was as fresh and minty after brushing as other toothpastes. When using a normal manual brush which allows more product to be placed across the bristles it was a lot better because it left my mouth nice and minty fresh. I've been using this toothpaste for 3 weeks now and have to say my teeth aren't any whiter than when I started. They're not whiter now after 3 weeks and they weren't after the promised 1 week. It does clean my teeth adequately and they do feel nice and smooth when I run my tongue along them but I get that with other brands so this is nothing special. Also it would have been nice to have a colour chart included like they do with Pearl White to gauge the before and after colour more accurately.

              Available in Boots, Superdrug and supermarkets like Tesco, Asda and Sainsburys. A 75ml tube is £3.99 but it's currently on offer at 1/2 price in Tesco for £1.99. I can't say I'd recommend it as a whitening toothpaste and I certanly wouldn't pay full price for it because it simple does not do what it states it does.

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                14.07.2012 22:10
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                A cracker from Colgate

                I had seen the adverts of this and really wanted to try it, but I thought the standard price of £4 for a 75ml tube was a little pricey. So when I spotted it in Tesco on offer at BOGOF, I couldn't refuse - particularly if it did what it said on the box!

                Max white one aims to make your your teeth one shade whiter in a week. Colgate claim that the toothpaste contains ingredients similar to those used by dentists which safely remove stains and prevent tartar build up.

                The tube is small but standard with a flip top lid. The 'sensational mint' flavour is quite strong and powerful compared to Colgate's standard spearmint flavour. I really like it because it smells and tastes very fresh. The gel is bright blue with visible silvery flecks in it, it has a regular consistency and stays on the toothbrush and does not slide off into the sink!

                The taste is immediate when in the mouth and my teeth start to feel clean straight away. There isn't much foaming action with this product, the gel just gently dilutes with saliva when in the mouth. After 2 minutes my teeth and mouth feels clean and looking in the mirror, my teeth look brighter and whiter - and this was the case after the very first use too.

                My breath was fresh four hours after brushing and my mouth felt clean too - much fresher than it feels when I use standard Colgate toothpastes. My teeth also look shiner and brighter hours after brushing.

                I would say the whiteness of my teeth have improved by roughly one shade, as Colgate promise - however I have only brushed with this twice a day compared to 3 times as Colgate recommend, so improved results may be observed if I follow the guidance. Obviously, the results are only going to be slight due to the restrictions on toothpastes - you're never going to get Hollywood standards in a toothpaste, but this will help remove staining caused by tea and smoking. I have been using this toothpaste for a fortnight now and I am very happy with the results. I have tried other brands of toothpaste who aim to whiten and they never live up to expectations, but with this I have been pleasantly surprised!

                For me the only downside is the price. £4 for a small tube which will last around a month is a bit pricey, but if you compare it to the price of teeth whitening it is a fraction of the cost. Stocking up on this when it is on offer will help soften the blow.

                Overall, I recommend this to people who want to brighten up their smile without going to the dentist

                4 stars due to the price

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                  12.07.2012 21:38
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                  Worth a try - I'll be sticking with it

                  I started using this around Christmas last year after buying it whilst on offer, I liked the idea that it may whiten my teeth more than the brand I was currently using.

                  It is to be perceived as a bit of a premium product, it comes in a nice, shiny box, the tube is a different shape to that of other toothpaste tubes, however the tube is smaller at 75ml, compared to the usual 100ml tubes. With the premium look and claims, it does of course have a more premium price tag.

                  So as a smoker I am aware that my teeth would be more susceptible to yellowing, this is why I suppose I am interested in whitening products.

                  So does it work? Yes and No - It all depends on your individual expectations - I expected my teeth to look shiny, clean and a little lighter - this paste has done its job, I do feel like my tooth colour has improved and the colour has not deteriorated further. If however, you are expecting miracles - save the £4 towards a tooth whitening treatment as this will not give you these kind of results.

                  The day I realised how good this was as a toothpaste was the day I ran out - I used a different brand and my teeth just didn't have that lovely super clean feel I get with the max-white - on its own it is a very good toothpaste.

                  My advise if you do decide to buy - Find it on offer - search the net etc.. If you don't like it for it's whitening properties, you will still have a tube of very good toothpaste, so it won't go to waste. Extra tip: I find it far more effective if I use it with my Oral B electric toothbrush than my manual brush.

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                  09.07.2012 21:01
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                  A long term way to brighten your teeth!

                  I actually quite like my teeth. Apart from my wisdom teeth coming through they haven't caused me too many problems but I'm always striving for that gleaming white look for them!

                  I bought this about a year ago when it was on offer in Tesco, around the time it was lauched.

                  I've used Crest strips in the past which are themselves pretty awesome but they make my teeth hurt like hell (too sensitive) so I am loathed to use them that often.

                  I wanted to find something to use long term, which would improve the whiteness of my teeth, without damaging them or causing sensitivity.

                  From the first use of this toothpaste I noticed a difference in the whiteness of my teeth instantly.

                  My teeth appeared brighter and I was happy to continue using it.

                  I do use it with an electric toothbrush which I also think makes a difference to me personally.

                  Almost a year on from using it and I wouldn't use anything else. I highly recommend it!

                  I believe that they have now launched two additional "flavours" in the Colgate One range but I have not yet tried them.

                  It's available in most drugstores and supermarkets, priced around £4, which is the only downside but it is often on offer at half price, which makes it more reasonable!

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                  01.07.2012 11:36

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                  When first purchasing this product i though the price was a little steep however if it did what it said on the tin it would be worth it right...afraid not. The packaging is very attractive and grabbed my attention compared to other brands in the market. Although this product gives you fresh breath and a clean feeling (just like most over tooth pastes) it doesn't do anything that made me think WOW this is impressive. To sum up, this product does not give you the simon cowell smile even after a whole two weeks of using it day and night for an average of two minutes each time. Very dissappointed.

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                  15.06.2012 12:47

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                  Well i won't be buying it again but you may have different effects.

                  There is only one way i can describe this product: disappointing.

                  Lets start from the beginning, in terms of value, it lasted me around a month and that was only me using it. I don't know if that is good value or not but I certainly other brands which offer more. The price was quite expensive considering the actual size of the bottle but I figured it offers good benefits so there must be a reason why it is that price.

                  I really like colgate packaging and the bottle was really nice and the lid was very easy to use. The toothpaste was great as a standard toothpaste. The flavour was really minty and left my mouth feeling really fresh and clean which is exactly what a good toothpaste should do.

                  In terms of the whole, one shade whiter thing, i didn't notice much of a difference. My teeth got very slightly whiter but if I was using it for a month I thought I would see a bigger change. I've gotta point out that my teeth do have some acid erosion so making them whiter may be a harder task than normal teeth. Make what you will from that but I didn't see much of a change and i don't think I will be buying it again.

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