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Colgate MaxWhite with White Micro Crystals

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27 Reviews

Brand: Colgate / Type: Whitening Product / Skin type: for dry skin and for all types

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    27 Reviews
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      17.08.2013 21:28
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      every day a joy but not really whiter than white

      I bought this when it was on offer a few months ago at Tesco's for £1.00 - it usually retails at around £2.69 for the 100ml although this obviously varies a bit from store to store. This product appears to be widely available in much chemists, supermarkets and major retailers on and offline. I bought the product mainly because it was on offer and it looked like a good size tube of toothpaste that would last me some time. I also bought it as colgate is a reputable brand and I have never tried the product before even though it's been on the market for a while. The little crystals strips also looked really interesting.

      The toothpaste comes in a cardboard tube. I'm not a fan of extra packaging but think this is necessary as the tube itself is made from very light plastic. It comes with the instantly recognisable colgate brand. The back of the tube gives you a comprehensive list as to what is in the product. There is also a warning as the product contains fluoride it isnt suitable for under 7's.

      Application is easy - the paste is a whitish grey colour (it doesnt sound appealing but I assure you do it does look ok!) and you can see the fleckles of crystals in them which look like glitter! Not much paste is needed on your brush to get a decent amount of foam - the toothpaste is neither over-foamy if you know what I mean!! The tube lasts a good while (around a month) and getting it out of the tube is easy - the style of tube means you can easily get every last bit out.

      I clean with my battery operated toothbrush for around 2 minutes before rinsing. The toothpaste has a nice and fresh taste to it which is strong enough to last all day/evening (ie until the next brush!) even if I eat the stinkiest of foods! The taste isnt too strong either like you can find with some toothpastes. My whole mouth including my tongue feels really clean and if I brush my tongue against my teeth I really am satisfied that the toothpaste has done a good job. This toothpaste is good at not irritating gums too. Sometimes my teeth can get a bit sensitive as I have some enamel damage however again this toothpaste is so mild this isnt a problem and I can continue eating and drinking what I like with no after effect.

      The only real issue with this toothpaste is that I feel it's whitening properties are really limited. Whilst I know it is an everyday toothpaste and didn't expect miracle I have found that even after using for a month I havent seen any difference at all.

      Overall I would recommend for maintenance if perhaps you have you teeth to the level of whiteness you want.

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      08.08.2013 21:22
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      Nice minty toothpaste but couldn't really notice if made my teeth whiter

      When it comes to toothpaste, I tend to purchase whatever is on offer at the time but I do try to pick up ones which are aim at whitening teeth (being an ex-smoker and someone who drinks a lot of coffee has taken its toll over time).

      The toothpaste retails at around £2.50 for a 100ml tube, I recently purchased a couple of tubes of this from Superdrug as it was half price. It is widely available in most supermarkets, chemists and also available online.

      The packaging is very similar to other tubes of Colgate, it comes in a thin cardboard box which is mainly white and silver but still has the big red Colgate stripe. The toothpaste comes in a standard 100ml squeezy tube which is decorated in the same way.

      As with all Colgate toothpaste products, this tube was packaged inside a standard cardboard box with the red and white Colgate logo, however it differed from other toothpastes by displaying a sparkly silver picture to illustrate the 'max white' results. The box is illustrated with a lot of test which promotes the special crystals and the effect that they will have on your teeth.

      This comes as a clear gel which has a pale blue hint to it and mixed in the gel are little white specs (measuring a couple of millimeters long & wide) which Colgate call White Micro-Crystals. According to Colgate, these specs are meant to whiten your teeth.

      As soon as I put this onto my toothbrush, the minty smell is evident, even more so when brushing. I must admit that this stays present in my mouth for a good 20 minutes after brushing.The toothpaste isn't too 'warm' and doesn't give that burning sensation when I brush me teeth like others have done.

      I really quite like this toothpaste, although I don't think that the whitening aspect is any better than any other brand on the market, my teeth do feel really clean after I have used this toothpaste and I feel my breath is fresh.

      Like a lot of toothpastes I have used in the past, this has a warning on the back to state that this is not suitable for children under the age of 7, even in small doses.

      Overall, I would recommend and give the product 4 out of 5 stars.

      Thanks for reading.

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      14.11.2012 18:54
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      Nice enough for me

      This is a review of my latest toothpaste, MaxWhite Shine with white micro-crystals in seductive mint by Colgate. I have a 75 ml tube of this that I picked up as part of my 'hospital bag' kit for when I have this baby. I ran out of toothpaste so started to use it and replaced a new tube a few days later in the hospital bag!

      Me and toothpaste
      I have always used Colgate but am not fussy about the particular formula I use. I just want clean teeth and fresh breath and plaque fighting properties from a toothpaste and actually I have tried a few tubes of Boots sensitive own brand toothpaste more recently which I thought was quite good but it has disappeared from the shelves so I am back on the Colgate.

      First thoughts
      I was not expecting this when I first used the MaxWhite toothpaste from Colgate but... it's purple in colour! I have never had a purple toothpaste before so knew this was definitely the first time I had used this particular version of Colgate. You can also see the white strips of micro crystals in the paste which sort of dissolve whilst you brush. The foam you spit out is still white though it has a purple-ish tinge to it. Taste wise, it is quite fresh and zingy but I am not sure I would class it as a seductive mint.

      Performance
      I liked this toothpaste and felt the flavour was OK. I haven't thought that my teeth look any whiter although perhaps the purple creates an illusion of UV in your mouth or something! I use this in conjunction with a decent firm toothbrush and mouthwash and overall am satisfied with the results.

      Price
      I bought my 75ml tube from Home Bargains for around £1. I have looked online and it seems this purple toothpaste is not widely available (although I did come across a website which documented the trade mark and copyright of all the names of the Colgate branding!).

      Final word
      I can only assume the marketing of this product was intended for a foreign clime as 'Seductive Mint' is not something that would make me want to buy a particular toothpaste over another. I bought this one purely for the brand. After the initial surprise of it being purple, I have got used to this toothpaste and would happily buy it again in the future.

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        30.03.2012 18:57
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        A good way to clean but not to whiten teeth.

        I like to change my toothpaste brands every now and then when something is on offer. Colgate is one that I often try and if it says it helps with whitening I'm even more tempted; whilst this doesn't work miracles (but, really, what does?) it's pleasant enough to use, just don't buy it for the sole sake of trying to whiten teeth because you'll more than likely be disappointed.
        Colgate is a very popular brand with an ever-expanding range of oral care goodies. They're a leader in this area and I trust them to have at least safe and effective products at keeping your mouth healthy, even though I don't always buy in to the whitening elements.
        Their Max White with Micro-Crystals comes boxed, inside which is a white squeezy tube with the red strip across the front clearly telling us this is made by the Colgate brand. It claims to release whitening powder whilst the small crystals dissolve as you brush. Why? In order to : 'Restore natural whiteness', fight cavities and freshen breath. It's what most toothpastes claim to do with the added benefit of whitening, but it's more so the micro-crystals that tend to set this apart from other similar products.
        It's designed to be used as a regular toothpaste, so adults would use a normal amount twice daily and children under 6 should use a pea-sized amount. This comes out looking almost like a clear gel but with white/silvery bits in it that actually seem quite large as opposed to minute crystals. It smells refreshingly minty as expected.

        When using, this lathers fairly well and does seem to provide a good all-round clean. I'd say that after using, my teeth do feel clean and scrubbed, whilst my mouth feels fresh and minty. I'm not sure how safe micro-crystals are on enamel because to me, I would have thought they'd be quite abrasive. I trust Colgate to have tried and tested their products and they pass standard regulations, but I'd still be a bit weary of scrubbing too hard or using if you know you have quite weak or damaged enamel.

        As for the whitening, I've not noticed any difference. It does say it restores to 'natural' whiteness, but I've not found that either. To be honest, I'm not surprised and I'm not really even disappointed because I wasn't expecting it to really work. I do like how the toothpaste made my teeth feel so I would buy again at £1. At nearly £2.50, however, I wouldn't buy this because it basically does what many toothpastes do that you can get for £1 (ie. a reputable brand name that leaves teeth and mouth feeling clean and fresh).

        100ml sells for £2.45 (Boots) but they can often be spotted on sale or in Poundland for a bargain.

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        25.03.2012 00:32
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        Colgate max white toothpaste

        One of the toothpastes that I have used in my quest for white teeth is Colgate Max White. I use a number of Colgate products and trust it as a good brand and a producer of quality products. 

        This toothpaste is called A new dimension of whiteness for "Max White" teeth. It contains white micro-crystals and crystal mint. Apparently it is these micro crystals which aid in the whitening of your teeth. The toothpaste is said to be infused with hundreds of white micro-crystals and according to the packaging as you brush the crystals dissolve and the paste releases a burst of whitening power to recharge the natural whiteness of your teeth.

        The toothpaste itself is in gel form and has a very light blue colour to it. You can really see the micro crystals in this paste although they look more like little flecks of white paper to me. When you burns you can see them dissolving on your teeth although sometimes you get one that sticks to your tooth until you brush it away with your toothbrush. This toothpaste has a very minty smell to it, its very strong when you open up the little flip top lid and I think maybe these crystals have something to do with it. The toothpaste is said to freshen breath and the nice minty smell definitely does that for my breath which I like. I find the freshness lasts for quite a few hours which is good. 

        This toothpaste also contains fluoride which helps to remove plaque, a film of bacteria that forms on teeth and gums every day. Plaque can cause gum disease and tooth decay. Fluoride also helps prevent tooth decay by strengthening tooth enamel so by using this toothpaste I feel I am doing something good for my teeth.

        I like how the whitening in this toothpaste has helped my teeth too. I use this in conjunction with an electric toothbrush and I think the crystals really polish my teeth well and I can tell that my teeth are a shade or two whiter after using this. Its not made them sparkling white Gand I don't think any toothpaste will but I am pleased with what it does from day to day for my teeth. 

        The toothpaste comes in a 100g tube and is available in Boots as well as other stores. A 100g tube costs £2.45.

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        01.02.2012 16:33
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        A refreshing minty moment before bed and in the morning.

        ~*~*~*Colgate MaxWhite~*~*~*

        I used to grab whatever toothpaste was on offer when I was shopping, and it was usually whatever was on offer for a pound. All that changed a few months ago after Colgate MaxWhite with White Micro Crystals was on offer in my local branch of Morrison's for a pound reduced from its usual £2.00. My family while not over large has a tendency to swell from four people to nine people depending who's got partners and friends stopping over and whether my son is on leave, so we can get through 1 or 2 tubes a week as no-one seems to bring there toothpaste with them.

        ~*~*~*Packaging~*~*~*

        The tube of toothpaste comes in a sealed cardboard box with the Colgate logo emblazoned on two sides. An ingredients list and directions for use on the third side, and a self promotional advert for what is in the box with an advert for the accompanying branded toothbrush on the fourth side. The toothpaste claims to be "infused with hundreds of white micro-crystals" and to "restore natural whiteness" "freshens breath" and "fights cavities". I thought this sounds good, I was a bit dubious about the micro crystals as I was worried they might be overly abrasive, but for a pound I was happy to give it a try.

        Once the box was opened I was presented with a regular shaped 100ml tube of toothpaste, the tube is less flashy than the outer box and is made of soft squeezable plastic, the cap is a flip top and is very easy to open and the hole for the toothpaste to come out of is a good size to ensure smooth application of toothpaste to my brush. With the cap being flip top the lid can not get lost but can get a bit ganky if people are not neat in the application of the toothpaste.

        All the packaging, including the tube is recyclable.

        ~*~*~*Product~*~*~*

        The toothpaste has a lovely mild minty aroma; it makes me think of Wrigley's cool mint gum that I used to chew constantly as a teenager. The toothpaste itself is clear with a slight silvery tinge to it and speckled through out the toothpaste are small white flecks (these must be the Micro-Crystals), the toothpaste catches the light really well in my bathroom and it looks a bit like I'm going to brush my teeth with glitter. While brushing the toothpaste has a lovely minty flavour, its nice and mild and does not sting or make me desperate to spit it out, the foam produced from the brushing is nice and soft and it feels like my teeth are getting a really good clean, I usually try and brush for 2 minutes and the staying power of the toothpaste is really good, no need to reapply half way through. After brushing my teeth they feel really smooth and look sparkly, my tongue feels nice and clean and my breath is refreshed. I think the staying power of the minty just brushed aroma is a couple of hours but as soon as you have a drink it is gone but my teeth feel clean all day till its time to brush before bed.

        The toothpaste states that children under the age of six should only use a pea sized amount and be supervised during use to minimize swallowing. I personally put a line of toothpaste on my brush from one end of the bristles to the other.

        ~*~*~*Conclusion~*~*~*

        I personally thought this toothpaste was brilliant and when I questioned my family and various partners (children's partners, not my partners) they all liked it too. This is now a product I stock up on when it is on offer, I actually got a lady who was stocking shelves in Morrisons to look for it in the stock room for me when it had ran out on the shelf and was most disappointed to have to buy another type of Colgate toothpaste that week. In short I will be buying this toothpaste for as long as it is available as it is the first toothpaste I have every enjoyed using enough to feel loyal too. I like the results it gives me across my families teeth and when it is on offer it is really good value.

        ~*~*~*Availability~*~*~*

        Colgate MaxWhite is available from all good supermarkets and pharmacies and I have also purchased it from Wilkinsons and Poundland The price ranges from £1.00 to £2.00 and also comes in pump form. The toothpaste is regularly on offer in different shops.

        Thank you for reading.

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        15.12.2011 11:31

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        Despite my preconceptions it actually seems to do the job

        I am normally somebody who just opts for the bog standard store own brand on most products. However, when the Colgate Max White was on special offer at a local store I decided to give it a try.
        When using the toothpaste the first thing you will notice are the 'micro crystals'. These are small particles within the pace (they look slightly bigger than a grain of sugar) which apparently dissolved while brushing your teeth. They have no real substance to them so is not as if you are doing anything abrasive. According to the manufacturer are these contain a special ingredient which helps restore your teeth natural whiteness and while I am generally sceptical of the sort of claims I have to say that I have noticed a difference. Not only that but my wife is also said that she thinks her teeth are getting whiter.
        Beyond that astonishing claim the quality is what you'd expect from Colgate, it leaves you with a fresh minty taste for hours afterwards but its main selling point is the fact that you can see visible results after only a short period of time without the need to spend pounds and pounds. If you see this around I would certainly give it a go and let me know if you have the same results.

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        20.10.2011 11:21
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        A great value toothpaste with good cleaning power

        The unending quest for the perfect white smile drove me to purchase a tube of Colgate Max White. This toothpaste was on a promotional offer in my local Superdrug, and being a sucker for anything that claims to whiten teeth and fight cavities at the same time I decided to give it a go.

        The Packaging ~

        As with all Colgate toothpaste products, this tube was packaged inside a standard cardboard box with the red and white Colgate logo, however it differed from other toothpastes by displaying a sparkly silver picture to illustrate the 'max white' results. The box is illustrated with a lot of test which promotes the special crystals and the effect that they will have on your teeth.

        Inside the box is a 100ml tube of toothpaste which is again illustrated with the shiny silver colouring and bold text. It also gives a detailed description of the product including the usual that only a pea sized amount should be used for children and that it should not be swallowed.

        The toothpaste itself is similar in colouring to the packaging. The paste is a very light grey in colour and contains small fragments of white rectangular particles which one can assume are the micro crystals. This paste is the same consistency of usual toothpaste with the exception of these small particles.

        In Use ~

        This toothpaste should be applied as with any other toothpaste, however Colgate do advertise on the box that they have a special 'Colgate Max White' toothbrush which adds to the effect. In taste, it tastes highly minty in the mouth and produces a good foam when applied with water at which point the crystals dissolve. Upon spitting, the toothpaste does leave a really clean and fresh taste in the mouth and the teeth are noticeably squeaky clean to the touch.

        The Price ~

        This toothpaste does retail for around the £2 - £3 mark, however it is currently on offer at Superdrug for £1.05 a tube.

        My Experience ~

        Compared to some of the standard Colgate toothpastes on the market, this paste does leave a really clean feeling in the mouth, the minty taste lasting for a good 15 - 20 minutes. It is easy to use and does leave the teeth feeling very clean and breath fresh. This toothpaste claims to use micro crystals to recharge the teeth's whiteness and in practice the toothpaste does make teeth whiter and does make them sparkle more than usual. However the results are less effective in terms of whitening than some of the longer standing toothpastes on the market including Pearl Drops and Arm and Hammer.

        Overall I have given this product 4 stars out of 5 due to the fact that it does really clean the teeth well, however with the name calling the toothpaste 'Max White' it is not the best product on the market for whitening teeth and so this name is perhaps slightly misleading.

        Thank-you for taking the time to read my review.

        This review is also posted on Ciao under the same user name.

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        06.08.2011 19:19
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        Great if you are after specific whitening

        Please note this review is for the Colgate Max White "One", which is in a box different to the one pictured.

        White teeth seem to be everywhere at the minute, just look at Simon Cowell! In my own quest for whiter teeth, I had looked at my options. Professional teeth whitening at £400 seemed a TAD extreme, especially given my teeth aren't that bad, well not too bad for a tea addict. I had since tried Pearl Drops whitening tooth polish, but I began to notice increased sensitivity in my front teeth after use, so decided to ditch it. Although the Beverly Hills Formula range had caught my eye (claims to visibly whiten teeth in 1 minute), I was somewhat worried at what chemicals and processes it must use to do that. I opted for what I hoped would be the gentler option - Colgate's new MaxWhite "ONE" toothpaste, which claims to whiten teeth 1 shade lighter in just one week.

        You will find this on the supermarket shelf in a silver box, and a 75ml tube will set you back on average £4, although it is currently on offer for £2.71 in Tesco (until 30/08/11). I'm not the world's expert in how much toothpaste costs, but £4 seems a little steep to me. Best hope it works then!

        The Claims:

        Colgate Maxwhite ONE with white accelerator micro-crystals contains ingredients similar to those used by dentists. It safely removes stains and prevents tartar build up to help you get one shade whiter teeth in just one week. Continued use will help keep them whiter for longer.

        The tube itself is not shaped like regular toothpaste, it's actually more of a squeezy tube which looks more like a beauty product, not that it's a bad thing - I hate it when you can't get the last of the toothpaste out of the normal tubes. It's a metallic silver colour, with a series of dots coloured from black to white, which is ever so slightly worrying as my teeth are neither black or grey, lol.

        The toothpaste looks like any ordinary toothpaste, except it's blue and has tiny blue speckles in it. It's easy to become sceptical about a blue paste which is supposed to turn your teeth whiter, but I gave it a try anyway. It recommends you use this 3 times a day for a week before comparing the difference, so that's 21 applications.

        When you use the toothpaste, it's like any other toothpaste although I am used to the Aqua fresh Iso active which foams up and becomes much thicker in consistency. This toothpaste is not quite as thick in consistency. I did notice this toothpaste does sting the tongue a bit because of it's very strong minty taste, not a bad thing I guess but you do have to rinse more than normal to stop the sting, as it's a little stronger than normal minty toothpastes, and one time it made my eyes water!

        I have used this toothpaste for week now, in addition to my usual dental routine. The difference isn't massive, but I have noticed my front upper teeth are looking a little whiter. I am a tea drinker, and looking inside the teapot only heightens the realisation that this is what discolours teeth, probably more than any other drink/food. I don't think my teeth will become as white as I would like without giving up tea completely/having professional whitening. Although my teeth aren't *too* bad, I will continue to use this toothpaste to hopefully make them more of a pearly colour.

        My only reservation with MaxWhite One, is that although it claims it "prevents tartar build up", as it is concentrates more on whitening, I worry my teeth are not being properly protected/cleaned. This is why I wouldn't give this product 5 stars, other than that I am impressed with the fact it has made a little bit of difference, and has not increased sensitivity. So overall, a good product for gentle whitening but perhaps not brilliant for overall clean, protected teeth.

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          17.07.2011 18:20
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          Minty toothpaste by Mr Max White

          I find it quite difficult to get very excited about toothpaste but I have kept the box and the now almost completely empty tube of "Max White" toothpaste because I have really enjoyed using it!
          I saw it on special offer in Morrisons about a month ago around the 2.00pound price and was seduced by silver sparkly box (how gullible am I?) proclaiming a new dimension of whiteness for "Max White " teeth! and the fact that it was infused with hundreds of white micro-crystals. Well it sounded about as exciting as toothpaste gets so I thought we would give it a go.

          The box is the traditional red and white colgate design containing 100ml but also incorporate sparkly silver Max White emblazoned on it as well . Trust me you can't miss it. The reverse is even more like a fairground as they advertise "Try the MaxWhite toothbrush with a polishing star for an added dimension of whitening"! The toothpaste claims to restore natural whiteness, freshen breath and fight cavities. Quite a remit for any toothpaste.

          My "Max White" Experience.

          Inside the box is the traditional toothpaste tube,thankfully with the type of lid that is attached so that it does not roll away I flip open the top and the minty smell hits my nose. I then squeeze about a 1/4" onto my brush, this is different! It is a clear gel with a tinge of blue and little white square bits dotted here and there in the gel. The micro crystals! Into the mouth, it is really minty! there is no scrunching of crystals and an acceptable level of foam so you don't look too much like you are frothing in a state of madness. I have a good srcub and then rinse. It does leave a very fresh minty taste in my mouth and a clean feeling, all quite enjoyable.

          My Opinion.

          I have never had very white teeth even when I didn't drink lots of tea and red wine so I didn't expect much of a difference after using it twice a day for a couple of weeks and indeed my teeth don't really look much whiter but to be fair Colgate say it recharges your natural whiteness and does not promise miracles.
          What it does deliver is a minty fresh, flouride containing gel which leaves your mouth clean and fresh and helps to protect your teeth. I am going to test it against a couple of cheaper toothpastes but I have the feeling that Max White and I are going to be meeting again soon even if he is dressed in siver sparkles.

          5 stars from me for Max

          Widely available, please supervise young children when using this product.

          Thank you for reading my review which may be posted on ciao under splishsplash

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            12.05.2011 02:13
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            A decent toothpaste, but don't expect fast results.

            I have used Colgate toothpaste for many years, and I don't often check out any other brands. After continually repurchasing the original Colgate toothpaste, I decided to opt for a different one, and picked up the MaxWhite with White Micro Crystals. This stood out to me, because as I am already very pleased with Colgate toothpastes, the whitening could be an added extra.

            I purchased mine from Superdrug, and it was £2.13 for 100ml which is a fair price considering it lasts a good few weeks in my family. It will however be widely stocked throughout other drugstores and supermarkets, and you should watch out because Colgate usually have good offers on around.

            To use this toothpaste, simply squirt out only a pea sized amount, as you really need more than this. It comes with your usual cap lid, and is easy to get out of the tube. Once brushing your teeth with this toothpaste, I have noticed that it does have a strange taste to it, and it masks the mint taste quite considerably, however it isn't enough to put me off using the toothpaste, it is just a lot different from my usual minty Colgate original.

            One of the main selling points of this toothpaste is that it claims to whiten your teeth due to the whitening micro-crystals within it, which dissolve as you brush your teeth, supposedly helping to restore the natural whiteness. I am trying to get whiter teeth, and have been using this toothpaste for a few weeks now. I have noticed some difference in the whiteness, however it is not efficient enough if you are wanting fast results with whitening.

            Other than this, it does however clean your teeth well, and leave your mouth feeling fresh and clean. It is most effective when brushing your teeth twice or more a day, and on top of all it's other benefits, it also helps to freshen your breath and fight any cavities which is also an added bonus.

            I would probably say that I do prefer this toothpaste as opposed to the Colgate original, however not for whitening reasons which is why most people would purchase this problems. It is a brilliant toothpaste, and does wonders at keeping your mouth feeling clean for the day, however if you are after a short term way to whitening your gnashers, this toothpaste isn't it! Thank you for reading.

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              02.05.2011 08:10
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              .

              I wouldn't say I am loyal to any brand of Toothpaste, but Colgate is probably the brand that I pick up the most. The price for the brand is pretty average and often can be found on offer, which is great for a person like me who stocks up when there is special offers on. The last time I bought this it was on a 2 for £2 offer, but each 100ml tube costs around £1.60 normally, so a good enough saving to be had.

              The box looks like the picture on here. It has the usual part which Colgate boxes have with the red coloured box and white writing, but over 1 side of the box there is a sparkliy silver part which brightens the box up a bit. The Toothpaste tube is quite thick and a silver colour. Easy enough to squeeze the Paste out of and turn the tube up at the ends to get the paste out. The Toothpaste isn't your usual white colour. This is a light green Gel which has little grains through it that looks a bit like Bubbles.

              So how does this work. Within the Toothpaste the Gritty bits are Micro Crystals which is the Whitening part. As you brush these rub against your Teeth to remove surface stains and brighten and Whiten.

              Do I find that this Whitens? I would love to say that my Teeth are nice and White, but I never find that Toothpaste give me a megawatt smile. I believe that this works though, but don't expect night and day results. After using this my Teeth feel nice and smooth. They have a nice sheen to them and they just feel deep down clean. The Minty taste of this is good, and I would say that my mouth feels and tastes fresh for a good while afterwards. It is a Cool Minty freshness.

              I would certainly recommend Whitening Toothpaste before your average Toothpaste. I find that it does that bit more and I would like to think that it makes my Teeth look nice and sparkling.

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              21.05.2010 10:02
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              All in all I'm very satisfied with the performance of this toothpaste.

              I have been using Colgate toothpastes for ages and really like them. The one I currently use is Colgate Max White with White Micro-Crystals.

              About Colgate:

              Colgate is a brand name of an oral hygiene product line, which is owned by Colgate-Palmolive Company that was set in 1806 in New York City. Colgate now sells its products in over 200 countries and has a wide range of toothpastes, toothbrushes and mouthwashes.

              About Colgate Max White with White Micro-Crystals:

              It's a new dimension of whiteness toothpaste from Colgate, which contains a high-cleaning silica ingredient that delivers whitening benefits by removing surface stains. It is infused with hundreds of white micro-crystals that dissolve as you brush.

              It comes in a sparkly silver box, which is covered with Colgate's classical red strip and white logo as well as twinkling white flakes. It is noticeable that the words 'Max White with micro-crystals' are on every face of the box except one. Obviously Colgate are differentiating this variety from others and made it as the selling point.

              The silver tube is collapsible and made of plastic and foil that is used by most toothpastes at the moment. There is 100ml of toothpaste inside, which is light green liquid with silver crystal bubbles.

              There are some ingredients clue and directions for use on one face of the box and the tube too. It is formulated with Sodium Fluoride to 1450 parts per million of fluoride, same as Colgate Total Professional Weekly Clean. The main ingredients are Hydrated silica, which is a form of silicon dioxide and is the transparent abrasive used in gel toothpastes, and in the clear parts of striped toothpaste. Tetrasodium Pyrophosphate, also known as Anti-tartar that helps prevent the formation of calcified plaque; PEG-12, that is added to prevent bacteria from breaking down pyrophosphates; The micro crystals use extra whitening ingredients that gently polish teeth to remove and prevent stains as well to ensure gums are healthy and teeth are white and stain free. It comes in a variation on mint flavour. For children younger than 6 years of age it's only used a pea-sized amount to minimize swallowing.

              My opinions:

              I would like to say I like this toothpaste. Although I have been using Colgate toothpastes for many years, I'm still very impressed with this new 'Max White' one. Before I suffered from the unpleasant smell of toothpaste and thought I would never get rid of the feeling. Surprisingly Colgate Max White with White Micro-Crystals doesn't give me any uncomfortable feeling. When I brush my teeth I feel the freshness of mint in my mouth. After I have used it I can see my teeth are very clean. Also I feel my breath fresher and the feeling can last for long time until I start eating again. However at the moment I can't say my teeth are getting whiter after two months' use. I would like to believe this toothpaste does have some ingredients that are useful to whiten my teeth, but I'm not naïve enough to expect a miracle to happen in daily brushing with any toothpaste to be honest.

              Don't get me wrong. I make my teeth seriously. I think there's very little difference between most branded toothpastes in the market, but for some reason different customers do have different experiences with them. I'm pleased that I found Colgate Max White with White Micro-Crystals, that is just right for me.

              All in all I'm very satisfied with the performance of this toothpaste. I definitely would buy it again. It's available at most supermarkets and priced at £1.50 less or more.

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                18.05.2010 22:47
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                Perfect for keeping my teeth looking whiter and my breath fresh when talking to people.

                Colgate MaxWhite claims to be able to whiten your teeth using micro-crystals and help freshen breath whilst fighting caveties. Ever on the quest for those Hollywood pearly whites, and not being able to break the bank I had to give this product a go.

                To me I like a toothpaste that has a really fresh minty taste that lasts, especially as I spend all day at work talking to people! With this product I found I got just that, fresh tasting/smelling breath and a clean mouth without having to endure that slightly grainy texture that you often find with other toothpastes.

                At around £2.00 for a 100ml it works out at pretty good value (compared to some more specialized toothpastes I have used getting on for nearly £5) and for a product that really does do what it says on the tin and when you can find it on offer (Usually in major supermarkets) its even better. The product comes offered in a tube and a pump which personally I find makes it easier for applying to your toothbrush without that unnecessary waste when you can't quite squeeze out all that is in the tube!

                If you are after a toothpaste specifically to get that "Ross from Friends" glow then you need to be looking for more specialized products, but for general oral hygiene, fresh minty breath and teeth that do look whiter after some time this product really does tick all the boxes.

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                11.03.2010 22:54
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                A good toothpaste

                Colgate Max White with White Micro-Crystals

                I had been using toothpaste that had been cheap and wasn't really getting my teeth clean. I always felt after brushing that I needed to go and clean my teeth again, as my breath wasn't fresh as well as my teeth not feeling that they were clean. So I thought I would try this Colgate toothpaste as it was on offer for around a £1.50. I felt it was worth trying this toothpaste to see what it was like.

                **WHAT IS IT**

                It is toothpaste that has white micro-crystals and this is supposed to help make your teeth whiter. The flavour that I bought was crystal mint, which is a nice fresh mint smell.

                The whole idea is that the toothpaste has the micro-crystals in it that dissolve when you are brushing your teeth. When they dissolve the paste releases a burst of whitening power to recharge the natural whiteness of your teeth. The toothpaste will also fight cavities and will make your breath fresh.

                **PACKAGING**

                It comes in the same type of tube that most toothpaste's do. There is 100ml of toothpaste inside. It's made out of plastic and foil and has the same lid so you can squeeze the tube to get the toothpaste out.

                On the front it has a red strip with the Colgate logo on it. This for me when it's on the shelf is rather eye-catching.

                Then beside the logo it says Max White in block capitals with silver around it and it looks like its bursting. It really draws attention to this word to make you take notice.

                The back of the tube gives you some details about the product including how to use it, what is in the contents and a contact address if you want to contact Colgate if you have any queries.

                **INGREDIENTS**

                The toothpaste contains sodium and fluoride. These ingredients will help your teeth be more resistant to decay and bacteria that could cause cavities. This hopefully means fewer problems with your teeth.

                You will be able to see that the toothpaste also has micro-crystals that will dissolve when you are cleaning your teeth. This is supposed to help make the natural whiteness of your teeth shine out more.

                **PRODUCT**

                The toothpaste itself is see-through with a tinge of white so it looks slightly sparkly to me. It has white squares mixed through it, which are the micro-crystals. There aren't loads of them but enough for you to see them when you put the toothpaste onto your brush. They are not too tiny and they can be seen.

                As with all toothpaste's you need to be cautious of children younger than 6 years of age. Make sure you supervise them when they are washing their teeth to minimise the amount they swallow. Only use a pea-sized amount when they are brushing their teeth.

                **MY OPINION**

                I really like this toothpaste because from the minute I start brushing my teeth I feel a burst of freshness in my mouth. I find it cleans my teeth very well and I can feel the difference after I have used it. Plus my breath is fresher and my mouth feels cleaner.

                At around a £1.50 I feel that this was a good price for this product as it usually costs around £2.30 in Boots. Even at the more expensive price I feel that it still is worth that little bit extra even though I usually wouldn't spend this much on toothpaste.

                The toothpaste won't work miracles and make your teeth bright white but it will help get rid of stains. It hasn't completely got rid of stains on my teeth but it definitely has improved the look of them (this has been over a period of time). I don't think it will remove the stains completely but you can't really expect miracles.

                I would buy this toothpaste again as I feel that it is good value for money and it leaves my mouth feeling clean and fresh. When I use cheaper toothpaste's I find that they don't get my teeth and gums clean so I am prone to infections in my wisdom teeth. When I am using this toothpaste I really haven't had any problems with my teeth.

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