Product Type: Colgate Oral Care
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Is This Toothpaste The "One?"
Colgate MaxWhite with White Micro Crystals
Member Name: musicmad2020
Colgate MaxWhite with White Micro Crystals
Date: 06/08/11, updated on 06/08/11 (208 review reads)
Advantages: does give gentle whitening, no sensitivity from using it
Disadvantages: Doesn't offer complete dental protection, the price
Please note this review is for the Colgate Max White "One", which is in a box different to the one pictured.
White teeth seem to be everywhere at the minute, just look at Simon Cowell! In my own quest for whiter teeth, I had looked at my options. Professional teeth whitening at £400 seemed a TAD extreme, especially given my teeth aren't that bad, well not too bad for a tea addict. I had since tried Pearl Drops whitening tooth polish, but I began to notice increased sensitivity in my front teeth after use, so decided to ditch it. Although the Beverly Hills Formula range had caught my eye (claims to visibly whiten teeth in 1 minute), I was somewhat worried at what chemicals and processes it must use to do that. I opted for what I hoped would be the gentler option - Colgate's new MaxWhite "ONE" toothpaste, which claims to whiten teeth 1 shade lighter in just one week.
You will find this on the supermarket shelf in a silver box, and a 75ml tube will set you back on average £4, although it is currently on offer for £2.71 in Tesco (until 30/08/11). I'm not the world's expert in how much toothpaste costs, but £4 seems a little steep to me. Best hope it works then!
Colgate Maxwhite ONE with white accelerator micro-crystals contains ingredients similar to those used by dentists. It safely removes stains and prevents tartar build up to help you get one shade whiter teeth in just one week. Continued use will help keep them whiter for longer.
The tube itself is not shaped like regular toothpaste, it's actually more of a squeezy tube which looks more like a beauty product, not that it's a bad thing - I hate it when you can't get the last of the toothpaste out of the normal tubes. It's a metallic silver colour, with a series of dots coloured from black to white, which is ever so slightly worrying as my teeth are neither black or grey, lol.
The toothpaste looks like any ordinary toothpaste, except it's blue and has tiny blue speckles in it. It's easy to become sceptical about a blue paste which is supposed to turn your teeth whiter, but I gave it a try anyway. It recommends you use this 3 times a day for a week before comparing the difference, so that's 21 applications.
When you use the toothpaste, it's like any other toothpaste although I am used to the Aqua fresh Iso active which foams up and becomes much thicker in consistency. This toothpaste is not quite as thick in consistency. I did notice this toothpaste does sting the tongue a bit because of it's very strong minty taste, not a bad thing I guess but you do have to rinse more than normal to stop the sting, as it's a little stronger than normal minty toothpastes, and one time it made my eyes water!
I have used this toothpaste for week now, in addition to my usual dental routine. The difference isn't massive, but I have noticed my front upper teeth are looking a little whiter. I am a tea drinker, and looking inside the teapot only heightens the realisation that this is what discolours teeth, probably more than any other drink/food. I don't think my teeth will become as white as I would like without giving up tea completely/having professional whitening. Although my teeth aren't *too* bad, I will continue to use this toothpaste to hopefully make them more of a pearly colour.
My only reservation with MaxWhite One, is that although it claims it "prevents tartar build up", as it is concentrates more on whitening, I worry my teeth are not being properly protected/cleaned. This is why I wouldn't give this product 5 stars, other than that I am impressed with the fact it has made a little bit of difference, and has not increased sensitivity. So overall, a good product for gentle whitening but perhaps not brilliant for overall clean, protected teeth.
Summary: Great if you are after specific whitening