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Colgate Plax Alcohol Free Mouthwash

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£3.05 Best Offer by: pharmacyfirst.co.uk See more offers
14 Reviews

Brand: Colgate / Type: Mouthwash / Skin type: for dry skin and for all types

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    14 Reviews
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      07.11.2012 23:21
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      One I would repurchase

      This is a review of the Colgate Plax which I have just come to the end of. Yes I do seem to get through a lot of mouthwash, and I can't seem to find one that is the ultimate and I get torn between paying a basic amount for a shop's own brand and then am swayed by the brightening, whitening magical premium formulas.

      Brand and taste
      Colgate is a brand I have used since birth and one I trust. The Colgate Plax is gentle mint flavour which was great taste wise as it didn't blow your socks off and was bearable when in your mouth. It left my breath nice and fresh and was not that medical smell some mouthwashes seem to leave with you.

      Packaging
      The 500ml bottle is tinted blue clear plastic and is fully recyclable. The actual liquid inside was a clear to light blue colour which looks a little darker in the bottle due to the tint. The lid was a simple screw top with none of that child proofing some mouth washes seem to prefer.

      What's special about it?
      The formula is alcohol free which I think is a good thing with mouthwashes. It is primarily anti bacterial which is what I really use a mouth wash for. It kills that magic 99.9% of germs (a bit like toilet bleach then!) and gives you stronger gums and fresher breath. Once used, you are promised 12 hours of protection against bacteria and plaque.

      In use
      I just take a half full cap and rinse after brushing as I find it helps remove anything left over from brushing that has been dislodged in my mouth. The flavour is mild and pleasant and matches the minty toothpaste too. I find the freshness lasts generally until I eat or drink something and then it disappears.

      My thoughts
      I think this is a decent mouthwash and certainly a flavour I can tolerate. I have tried many of them on the market and just can't seem to find one that ticks all the boxes which is why I probably revert to the cheaper brands as I do think they all do a similar job.

      Price
      I am pretty sure I bought mine on offer in the supermarket but at the moment it is a pretty consistent price for the 500ml bottle at £3.29. It is a large bottle which lasts me around a month of twice daily use.

      Final word
      I would repurchase this bottle but will probably keep trying other brands as well. I would prefer to pay a little less than this for mouthwash as I always think it's a bit of a waste when you just spit it down the plug hole after a little rinse.

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      28.12.2011 00:58
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      Not as good as my bottle of usual in my eyes!

      When it comes to purchasing mouthwash I am rather a creature of habit these days. Like a lot of people, in my time I have tried a lot of ones out but I always went back to Dentyl as to me its the best. However the other day and a bit low on funds I spotted this one costing only £1.00 in my local Poundland store and seeing it is from a brand I am very aware of I decided to try it at that price as I know usually in places like Boots it costs a fair bit more than that!

      The Packaging:

      The bottle is see through, blue and plastic and has a white twist on/off white plastic lid/cap to the top of it and on the front of it we are told that it is Colgate Plax Alcohol Free 'Without burn caused by alcohol, significantly reduces plaque, for stronger gums and contains fluoride to help prevent cavities' and that it is clinically tested and offers 12 hours of protection against bacteria and plaque. On the back of the bottle other information listed includes being told a bit about the product and how to use it, the size is stated (which in this case is 500ml and the only size I have ever seen it available to purchase in now I come to think about it), the ingredients are listed and contact details for Colgate-Palmolive are listed. Nice enough and informative enough bottle this is and I do like that it has a small curve to the bottle for ease of handling which is great considering it is such a large bottle to handle.

      Using It:

      The liquid is clear, none oily and is designed to be used after thoroughly brushing the teeth first of course and is suitable to be used both morning and night if you wish to. It has a nice and natural and not too harsh or sweet flavour of mint to it and all you need is a capful which is about 20ml and to swish it around in the mouth for about 20 seconds before spitting it out.

      This freshens the breath, helps to make the teeth feel smooth and polished and the of course is meant to help eradicate gum and plaque problems and whilst I can't say for sure that it does help I can't say either that it doesn't and only a long time of using it will tell us that really.

      The scent of this does freshen the breath though for a good amount of time though it isn't great at disguising garlic breath and my teeth do feel cleaner after using this every time I brush and for that reason I rather like it to be honest however it still isn't more favoured in my eyes than my faithful but more expensive per bottle Dentyl sadly!

      Not bad though and least I approve of the flavour of this one! lol.

      Available in all good supermarkets and chemists etc priced at about £3.00 a bottle.

      This review is also posted on Ciao under this same username.

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      02.12.2011 00:16
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      mouthwash by Colgate

      I have never really been a big fan of mouthwash but when I saw this offer on the Colgate Plax, I wanted to try it as it is a good brand and I thought it might be ok. Colgate are the brand I use for my toothpaste anyway and I do really like them anyway so nothing from them has ever really been bad quality that I have purchased. I always brush my teeth twice daily but some days I just want something more to fully clean them and this is what I hoped to get from this Colgate Plax mouthwash as it said on the front of the bottle.

      PACKAGING

      The Colgate Plax bottle is a clear big bottle and the liquid inside is blue which you can see through the clear plastic anyway. On the front is the bright Colgate logo and then under it the word 'Plax'. It says on the front that it gives twelve hour protection which sounds really good and it comes in a 500ml bottle which lasts me quite a long time so it is value for money. The overall appearance of it looks quite expensive and reliable and it stood out on the shelf to me.

      PLAX

      This mouthwash has been clinically tested by dentists, it is not recommended for children under six years old and should be kept out of reach of children. This should also not be swallowed. On the bottle it states that this reduces plaque significantly and gives stronger gums as well as containing fluoride to prevent cavities and strengthen enamel. Now, when opening the bottle it does smell very strong of peppermint but in a pleasant way as it is a refreshing and clean smell which is just what you want for your teeth to smell of.

      This mouthwash is meant to be used after brushing which is always when I use it. It is to be used twice a day but to be honest I don't always use this twice a day and sometimes only do it once a day which to me is still really good. The mouthwash to begin using, you should fill the cap to the line with 20ml of liquid and rinse your mouth for thirty seconds and gargle and expel. I find this easy enough to do and it is always just the right amount of liquid without it being too minty that it stings my mouth. Once I am finished I spit out the mouthwash.

      I find this really easy to use after brushing and it just adds to making your mouth feel clean by adding a more minty hint to your mouth. The mouthwash seems a lot more powerful when in your mouth but if you rinse it thoroughly pushing it around your mouth then you really should see worthwhile results. I have found my teeth feeling a lot more smoother since using this product and I don't find I have plaque in my mouth at all as sometimes I felt after eating certain foods my teeth just wouldn't feel as smooth as before.

      I recommend this mouthwash fully to anyone looking for a good product to keep up their cleaning routine. It is a good price and to use it daily, you will still be left with a lot in the bottle, just follow the guidelines and you should have a healthy set of teeth. I don't know if I feel my gums are stronger but I do feel it is strengthening the enamel and my teeth just look a lot better when I smile. It is an ideal product for anyone to use and if you are lazy at brushing this will be a good help to your oral care routine.

      COST

      This product can be purchased from all supermarkets and places like Poundland which is where I got this for only 99p, a bargain!

      The official Colgate website is http://www.colgate.co.uk

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        10.06.2011 07:36
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        A nice enough mouthwash.

        Having fresh and clean breath has always been really important to me, you never know when I might actually get a good snogging from my hubby (I have to be prepared, just in case!).

        Alongside a good dental hygiene routine, I always rinse then swill with a good mouthwash, this always seems to make such a difference.

        I found that my particular favourite (a supermarkets own branded version) was sold out the last time I went shopping, but one of the more expensive and better branded mouthwashes had been drastically reduced, so decided it was that or nothing!

        The mouthwash in question is - "Colgate Plax - alcohol free".

        This particular bottle does seem to set itself from the rest due to it's really modern look, but be under no ideas that it does anything different than many other mouthwashes out there!

        To use you simply pour 20ml of the liquid into the cap (which has a measuring part in the bottom of it), sill round your mouth, gargle with it (if you can, not something I can do without gagging!), then after a minute spit out!

        The taste of this mouthwash is more less breath taking than the one I normally use, though I assume this is due to it being alcohol free, with it having an obvious yet much more subtle mint taste.
        The effects of this are noticeable once you have spit the liquid out, with it leaving your mouth really fresh and clean feeling.

        This mouthwash states that not only is it ideal to be used just after brushing your teeth (morning and night!) but also offers 12 hours of protection from bacteria and plaque and helps strengthen gums, which I have started to notice is one of my problems, with not them seeming to start receding, and bleeding when cleaned too vigorously.

        This does not have to be restricted to after teeth cleaning, with me occasionally having a quick swill a couple times of day to freshen up my breath, this again helps with freshness, though not as effectively on it's own than when you brush your teeth first.

        Any downsides? Probably only the price when not on offer, retailing at around the £2.00 mark, this way out prices itself from my normal 46P mouthwash, but as an on offer product (which I paid £1.00 for) is a good buy, and one I would buy again, even without my beloved "burn".

        Thanks for reading x

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          12.05.2011 12:49
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          Great mouthwash that keeps your mouth fresh and clean

          I have been using Alchohol free mouthwash for about 3 years and out of all the versions out there the Colgate Plax which I have been using for 1 year is the most effective in my honest opinion. I had previously been a user of Listerine/other alchohol containing mouthwashes and although these products work for freshness they really irritated my gums and the entire mucousal layer in my mouth/throat. After speaking to my dentist she recommended that I try an alcohol-free mouthwash and so I ended up trying this with great success.

          The mouthwash comes in a light pacific blue bottle which contains 500ml of the colourless Sodium Fluoride 0.05% (225ppmF-) mouthwash. The packaging promises significant reduction in plaque, stronger gums and 12 hour protection against bacteria and plaque. The cap on the bottle is white and has a line on the inside which you can use to measure the mouthwash (20ml) so you know exactly how much you're using and how many uses are in bottle (25 rinses = 12 and a half days). Upon opening the bottle I was instantly aware of a sweet mild mint scent which was quite pleasant as it didn't have the knock out effect that you get with Listerine. I rinsed my mouth for about 30 seconds and gargled and was quite happy with the sensation as the mouthwash is cooling, soothing infact and left my mouth fresh without any burning. The promise of fresh breath for 12 hours is rather far-fetched for during the day as the food you consume will leave a scent on your breath but when it comes to evening I find that it does sufficiently keep my breath fresh till morning as I never eat anything after I've brushed my teeth at night. I have honestly seen a dramatic improvement in the condition of my gums since using this wash as I had problems with inflammation and more importantly recession.

          I normally have to shop around to find this mouthwash on offer but there is always somewhere that has it on sale either superdrug, boots or my local supermarket where I can get it on a BOGOF offer (Normally retails at £3.00 per bottle). I would highly recommend this mouthwash for people with sensitive teeth/gums and for those who do not consume alchohol.

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          17.04.2011 15:53
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          Ouch.

          I decided to try Plax as I needed a good whitening toothpaste. I started to use Plax whitening. Now, if I can be honest, I don't notice any different with whitening in my teeth. However, I do like to use mouthwash as it gives me the feeling of all the spaces between my teeth being clean. When you see all the adverts of bits of bacteria being stuck between your teeth, it freaks me out and I start using mouthwash like mad. I do like a tiny bit of strength in my mouthwash as I like to actually feel my teeth being cleaned. I tried a mouthwash once, I can't remember it's name, but you had to shake the bottle until it turns one colour. Well, I didn't find this stung you enough, it didn't burn my mouth enough (yeah, I'm weird).

          My story of how I come about to use Plax alcohol free is fairly strange. One day, my mum came into the home and placed a bottle in the bathroom. We had used "Plax" before, and I had written a review a few months ago, and this was just basically a new version. Although when I looked at it I felt sick. It said "ALCOHOL FREE". I couldn't believe it.. I ran across the bathroom and picked up the bottle I had been using for the past year. I searched through the ingredients with panic... Oh my goodness it had alcohol in it!

          This wouldn't have been a problem for many people, but it was for me. Even putting alcohol in my mouth invalidates my prayers. I say five prayers every day, that's 35 a week, that's 140 a month, that's 1680 prayers that had been invalidated because it had alcohol in it.

          This seems to be the only alcohol-free mouthwash on the market. So it looks like I have to use it now anyway. It claims that it gives you less of a sting, but hell no it bloody does not. It stings and burns more than the old version. I hate the new mouthwash it tastes awful. It is blue, but it seems to be clear when you pour it out. This is even worse, as I hate seeing all the brown streaks of Pepsi in the sink, at least the green ones cover it up a little! It gives you a cap, like most mouthwashes, and it tells you to gargle for 30 seconds. I would like to meet and congratulate whoever can keep that stinging substance in their mouth for that long! I keep it in for a few seconds and spit it out. If you have a lot of cuts and ulcers in your moth, I suggest you don't use it at all, it's painful.

          As for the whitening part, it doesn't help at all. I can safely say it hasn't helped whiten my teeth in any way, shape, or form. I do recommend you use Arm and Hammer for the best whitening results. The bottle is about a quid and it lasts me 6 months. Only because I use so little of it aswell

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          03.04.2011 15:43
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          It might be alcohol free but don't assume that it'll be exceptionally gentle!

          Due to some health problems my mother has been unable to get to the dentist as often as she should so she's become a bit obsessed with using mouthwash several times a day on top of cleaning her teeth. She's had problems with most mouthwashes being far too strong and was searching around for an alcohol-free alternative in the hope that it was more gentle on her mouth. I've used Colgate Plax in the past and found it fairly strong so I stayed clear of this mouthwash until my Dentyl ran out and I decided to give it a go as it was on special offer at the time.

          THE MOUTHWASH
          From the product image above, you could be forgiven for assuming that this mouthwash is blue (like some of the Dentyl offerings) but in actual fact, the bottle is tinted blue and the mouthwash is more or less clear. Mouthwash colour isn't something that bothers me either way unless it's liable to stain my tongue but I must admit that I was a bit taken aback when the mouthwash came out clear as the bottle had led me to believe otherwise!

          PRICE
          My local Wilkinsons have been selling this mouthwash on offer for a very affordable 97p on and off for quite a while (for a full size bottle too) but under normal circumstances, it's closer to the £3 mark.

          MY EXPERIENCES
          I've never particularly had a problem with alcohol mouthwashes, apart from Listerine which is far too strong for my liking and really does burn my mouth. I was expecting an alcohol-free mouthwash to be quite gentle and that assumption was perhaps largely down to having used a kids Listerine mouthwash which didn't contain alcohol, which was very gentle and not at all strong. This mouthwash was nothing like adult Listerine but it isn't as gentle as I'd expected and does still taste quite strong. I actually find it quite uncomfortable on my tongue in comparison to Dentyl (which did contain alcohol) so the lack of alcohol obviously doesn't lead to a more subtle taste.

          While it did leave my mouth feeling quite fresh and clean afterwards, the initial taste experience isn't something that I like very much. The likes of Dentyl (certain varieties) don't seem to have the same problem for me and as they leave my mouth similarly fresh and can be picked up for £1 in certain bargain shops in my town (whereas Plax only seems to be available at full price unless Wilkinsons have this offer), I'd rather go for the Dentyl.

          For those of you who can't get on with alcohol mouthwashes at all though, my Mum won't use anything other than this now so it would probably be a great option if you're similar to her but for someone like me who doesn't specifically need to use an alcohol-free mouthwash, there are better options for me personally and I'm not particularly keen on how strong this feels on my tongue.

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            11.08.2010 20:11
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            A great mouth wash from Colgate

            Unfortunately one of my daughters has massive phobia of teeth! especially wobbly ones! it's a nightmare to get her to brush her teeth and believe me I've tried everything from bribes to just plain angry cause she won't do it but she really is trembling and hates it, she's 10 now.

            I spoke to a dentist friend and he said as long as she's not eating sweets and still brushes as regularly as she can it will be helping. He also suggested a mouth was as this will help prevent a build up of infection and keep bacteria at a low.

            So off I went in search of Colgate Plax, then I was confronted with an array of different types I had no idea which to buy, then a friendly assistant at Asda I'd like to add! said if it's for a child she would go for the alcohol free - which makes sense really!

            I've tried it too and my daughter gets on with it fine, just pour a small amount into the lid put in your mouth and swish round without swallowing. It's still quite strong even though it's alcohol free but she manages ok, it doesn't actually burn or sting like some of the mouth washes. Then spit out.

            Used daily it will help anyone to keep the bacteria in the mouth down and therefore prevent infection. Not only that but it makes your breath smell nice too so if you suffer with bad breath this will definitely help.

            ** Note: it does say not suitable for children under 6.

            It's £2.99 for a 500ml bottle from boots at the moment, I've seen it in Asda and Tesco as well.

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            11.07.2010 20:06
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            Great Product

            When looking for my usual alcohol free mouthwash whilst shopping I spotted that the Colgate Plax Alcohol Free was on offer at the price of 2 bottles for £3 so I settled for this instead.

            The bottle itself is made of clear blue plastic and holds 500ml with the Colgate Plax branding clearly displayed on the front along with big red lettering proclaiming it to be alcohol free. The lid on the bottle as with most mouthwashes has a line to fill to so as the right amount can be used each time.
            Also upon the bottle are claims from Colgate that this mouthwash has been clinically proven to give 12 hours protection against bacteria and plaque, as well as strengthening the gums and protecting against gum problems.

            Upon using for the first time I was surprised that the mouthwash was clear not blue as the packaging to me looked like it was clear, and I thought the mouthwash not the bottle was coloured.
            Despite being alcohol free upon swilling round my mouth for a couple of seconds it became clear it was still very strong. Despite not stinging like alcohol mouthwashes it was most certainlt very fresh and very minty.

            This product left my mouth feeling clean and fresh, and adding to this froths up a fair bit whilst swilling which only added to the feeling that it had actually done something. The aftertaste isn't unpleasent and also disappears quite quickly so it dosen't end up tainting the taste of everything eaten for hours afterwards.

            Overall a great product, I am glad I picked this over my usual product and would definately purchase again especially if on offer.

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              09.05.2010 16:12
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              One for the men?

              Colgate Plax - Alcohol Free


              What is it?
              ********
              A mouthwash by Colgate.


              Special features?
              **************
              An alcohol free mouthwash that helps to significantly reduce plaque, helps to maintain stronger gums, and contains fluoride to prevent cavities. The mouthwash also helps to provide up to 12 hours of protection against bacteria and plaque.


              What do I think?
              *************
              I'm quite surprised at the appearance of this, especially when Colgate already do an alcohol free mouthwash. The only difference with this is that, this is in a blue bottle instead of pink and doesn't specifically state that it's for sensitive teeth and gums.

              This one is actually quite a good mouthwash too and I also regularly use it now along with the pink one (though not at the same time). It tastes different, not as sweet, and I would probably say it has a more neutral minty taste. I feel that this works just as well as the pink one, and probably better, but there is still the thing with the sensitive teeth and gums, I have sensitive teeth and gums myself and I get no problems with using this, but for those who are worried about this, it may be worth just sticking with the pink one.

              Generally, I find this mouthwash to be almost exactly the same as the pink one, except for the taste. My mouth still feels super clean, and it seems to work well through the night. For some reason, I find that this stings less as well, not that the pink one is more harsh, but with this one, there is a blander taste, so really I think this would be even more suitable for sensitive mouths.

              This mouthwash seems more appealing to men because of its blue bottle and more neutral taste but apart from that, it just seems exactly like the pink one but with a more neutral taste. Strangely, this costs less the the pink one - usually about 50p less, but it works just as well.

              Definitely a good substitute if the pink one runs out!



              Thanks for reading



              ©Leighsa 2010

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              24.04.2010 16:32
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              Exceeds expectations. Worth a try.

              My husband has got a knack of going to the shop with a list of stuff and coming back with something completely different. While this used to be a bit irritating, since I have joined dooyoo I have found it quite beneficial, as it gives me more products to review!


              I sent him out the other day to get a bottle of either Listerene or Aquafresh, which, in my opinion are the only mouthwashes on the market that are actually any good. He came back with a bottle of Colgate Plax Alcohol Free Mouthwash. I'm sure he does this kind of thing so I won't send him shopping again, but I still do!


              I have tried Plax before, and wasn't overly impressed with it, but this is a new product, so I tried not to prejudge it. The product comes in a pale blue transparent bottle, which contains 500ml of liquid. It does not specify on the bottle what flavour it is, so I guess I'm in for a surprise. The big selling point, according to the front of the bottle, is that it does not burn you like some mouthwashes. I actually like the burn you get from Listerene (I hope that doesn't make me a sadist!), so again, I didn't hold out much hope of liking this product.


              The mouthwash is designed to be used twice a day, once in the morning and once at night, before bed. it claims to keep the mouth fresh for up to 12 hours, protecting against bacteria and plaque, strengthening gums, strengthening enamel and fighting cavities.


              To use, you fill the cap to the line (20ml), rinse for 30 seconds and spit out. The product is not for use in kids under the age of 6.


              I opened the bottle and took a sniff. It was a lovely fresh minty smell. If anyone knows what Piriton smells like, it is the same smell, a bit like mint sweets. I was surprised that the liquid was clear when I poured it into the cap, as I expected it to be the same colour as the bottle, pale blue. As I rinsed, I couldn't really taste much, the flavour seemed very mild, and I was missing the "burn". It was a bit like rinsing with mint flavoured water.


              The big surprise though, was after I had used the mouthwash. As soon as I spat it out, my mouth was filled with a strong, fresh mint flavour, which made my whole mouth feel relly clean. I hadn't really expected this, and it came as a genuine surprise. I could finally feel the product working! My mouth felt fresh for several hours and my tongue felt clean too. I was suddenly very impressed with the product.


              Colgate Plax Alcohol Free Mouthwash has exceeded expectations. It is like a little bomb of freshness! As the product is new, it is on offer in most supermarkets, but will retail normally for just under the £3 mark. A bottle this size would last our family a couple of weeks.


              The bottle and the lid are recycleable.

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                29.03.2010 23:54

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                Grab it while its on offer!

                I bought Colgate Plax Alcohol Free Mouthwash when i saw it was on special offer at my local supermarket. The offer was two bottles for £3 and i thought that this was a brilliant price. I dont like the burning feeling that i get with other mouthwashes containing alcohol so i jumped at the chance to try it.

                From the first moment i tryed it i was impressed! It had a nice smell and taste to it that other mouthwashes lacked so much. It wasnt to strong but left my breathe smelling fresh afterwards. And i didnt feel any burning! It really left my mouth feeling clean. I think it is a little expensive if its not on offer. And it very rarely is on offer but because it just me that uses it, bottles do last me a long time. So i snap it up whenever i see it cheap!

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                24.02.2010 21:18
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                Good overall mouthwash

                Hi I have been using this mouthwash for the past 6 months, below is my review:

                I purchased this product as advised by my dentist due to it having no alcohol in it and also due to the relatively cheap price tag - 2 bottles for £3 at my local supermarket.

                I noticed on the bottle it claimed to protect against bacteria for up to 12 hours, which seemed pretty standard when compared to other mouthwashes. Also another thing that drew me to this particular product was that it claimed to not have the burning sensation in your mouth, which is what I was finding with a lot of other mouthwashes. With regards to these two statements I would first of all agree with the protects for up to 12 hours as I find my teeth seem to feel relatively clean even when I have been eating and drinkning all day. However when it comes to the burning sensation I would definitely disagree with the packaging as I still felt the burning feeling in my mouth straight after use.

                I did find this product helps to provide you with fresh breath after use however I am not convinced this lasts for too long.

                The instructions on the back of the packaging advise you to fill the cap on the bottle to the line, which is situated half way up the cap. The instructions then state to rinse the mouthwash around your mouth for 30 seconds then gargle with it before discharging of the liquid.

                Overall I would recommend people to use this mouthwash as it is alcohol free, which I have been told by my dentist and hygenist is a definate must have with a mouthwash as alcohol filled ones can cause problems. Its as good as any oridinary mouth wash and will do the basics like preventing your teeth from cavaties etc when combined with effective brushing.

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                07.08.2009 23:17
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                I had high hopes for this, but it let me down!

                *At last! Another alcohol free mouthwash that Boots actually has in stock*

                When I saw that Boots had a brand of alcohol free mouthwash that wasn't the ruinously expensive Dentyl PH, I was intrigued. When I saw that Boots had a brand of alcohol free mouthwash that was on offer at £2 a bottle (£4 for 2), I almost yelped! You guessed it, I'm turning into a die hard money saving fanatic. Like all products that are only used once (the bulk of toiletries, toilet paper etc.) I pretty much take it as a personal insult when I'm expected to pay through the nose for something that I'm going to (literally) spit out. So, I was perhaps more excited to try this out than I should have been...

                *Availability, cost and value for money*

                This mouthwash is a new one on me and I thought I was fairly up to date with the range of products available for those of us who won't use mouthwash with alcohol in it. While it hasn't been proven one way or the other, there are some underlying concerns about the effect of swilling alcohol around your mouth on a daily basis and I'd rather be safe than sorry.

                Like all branded products these days, this one doesn't retail particularly cheap and was largely purchased because it is currently in an offer. Boots sell it for £3.65 online (£4 for 2 in store) and Superdrug has it for a more reasonable £2.99 in store.

                The product is good value for money on offer, but otherwise would seem to be expensive. The manufacturers recommend using 20ml twice a day and by this logic it would last for 12-13 days. I've found, however, that the recommended amount is far too much to use if you actually want to be able to swish it around your mouth at all. When I first tried it this morning I could barely get it to move and when I tried gargling I ended up with a hilarious foam beard that made me look like I was rabid. It's normally far later in the day before this happens.

                *What does it claim to do?*

                Among the usual promises, this product claims to:

                1. Protect for 12 hours against bacteria and plaque
                2. Strengthen gums (according to www.boots.com, by 67%!)
                3. Provide a great refreshing taste for long lasting fresh breath

                I picked these as they seemed to be the most pertinent points to mention.

                *Does it live up to expectations?*

                As far as I can see, claim #1 would seem to be fine. My mouth felt fresh and my teeth felt smooth until late in the afternoon (I left the house at about 7am). My tongue was also particularly clean and I had that great feeling you get when you're confident that everything is good and minty.

                #2 Would also seem to be fair enough, although I can't prove it. Good oral hygiene and clean teeth and mouth would seem logically to lead to stronger gums, but how on earth can Boots say that gums are 67% stronger? This would seem to be marketing babble and it would be nice if claims such as this were supported by data that potential customers can see on the odd occasion where they might like to.

                #3 Would seem to be complete rubbish in my eyes. While my mouth felt fresh after leaving the house, this was after I'd scrubbed the nasty residue left behind on my tongue and teeth from this mouthwash and after several bottles of water. Colgate have achieved the undesirable by making an alcohol free mouthwash sting your mouth almost as much as one containing alcohol - which leads me to the conclusion that they're just duff at formulating mouthwash!

                *Clearly labelled, recyclable, largely honest packaging*

                The mouthwash is provided in an attractive bottle that curves in slightly near the base, giving it a very distinct 'pair of hips'. The lid is easy to remove yet secure as it comes with a plastic outer wrapper. The front of the bottle is largely taken out with a small selection of bullet points that clearly set out the selling points of the product. Ingredients are clearly visible, as are instructions for use and the bottle is made of commonly recycled PET (that's a '1' for recycling fans).

                A relatively effective product, but it's not cheap and it's certainly not a pleasant way to start the day!

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