“ Brand: Colgate / Type: Toothpaste / Subcategory: Gel „
"Have you cleaned your teeth?" - one of those phrases that a parent might call out to their offspring several times a day.....before leaving for school in the morning, after meals, after sweets, before going to visit Grandma and. of course, last thing at night. Teeth cleaning is one of those things that as adults we do as a matter of course, knowing that poorly maintained teeth can be painful, unsightly, and very very expensive! But as children and teens who have not yet suffered the consequences of not cleaning their teeth regularly, it can be seen as a chore and a nuisance! In addition to it being a chore, toothpaste never seems to taste too great, making three minutes of brushing seem like much longer, resulting in shortened cleans just to get it over and done with.
Over the years, we have bought many brands of toothpaste, ranging from value ranges (note - don't bother buying Morrisons basic value toothpaste.....it is the worst thing ever!), to premium ranges with baking soda, and special tooth whitening pastes, that I have paid loads of money for, in the hope I will get a hollywood smile, but that don't live up to expectations.
I don't smoke, but I do drink a lot of coffee, so I am conscious of potential discolouring to my teeth, as well as the lovely "coffee breath" that follows a strong cuppa.....so I need to find a toothpaste that is going to be up to the job.
But I don't like an overly strong minty taste.......I find that it makes me gag, which in turn makes cleaning my teeth quite an unpleasant process - almost as much of a chore as it was when I was a child, having the kitchen timer ticking alongside the sink to make sure that I brushed for my full three minutes (I'm sure our kitchen timer was never used to time boiled eggs, or fairy cakes.......), so I am pleased to report that I have finally found a decent toothpaste that, for me, fits the bill.
Colgate is probably the biggest name in toothpaste, and has been for many years. Although the Aquafresh adverts are more memorable, Colgate was always the brand that I remember having as a child, and the brand I tend to pick up most often. It is only relatively recently, though, that I have discovered the "Time Control" member of the Colgate clan.
This is in a gold tube, which prominantly displays the familiar red and white Colgate Logo, and can be found in the usual toothpaste aisles of chemists and supermarkets. Whilst a bit more expensive than some "ordinary" toothpaste tubes, it is not what I would call a premium price and can often be found on offer in Boots. The picture above is exactly what it looks like (although whoever spilt those vitamin E tablets in the picture, surely ought to clear them away!).
The cap is a flip cap, so there is no need to try and screw a lid back on the tube at the same time as balancing your toothbrush, and no risk of losing the lid when you drop it and it falls behind the toilet..... The hinge of the lid is quite strong too, so no twisting or breaking is likely, meaning that the lid fits properly every time.
The toothpaste is dispensed through a nozzle - and this is one of the really clever things about this particular product. The nozzle is slightly longer than any other I have seen, which means that the toothpaste does not overflow when it is not required. Anyone who has tried to clean stale toothpaste from the tops of toothpaste tubes, from sides of toothpaste tubes and from the taps and the sink, will appreciate this design feature!
The toothpaste itself comprises of white paste and blue gel. The tube tells me that it contains vitamin E - not something I would expect in a toothpaste, but I suppose that it is used in anti-ageing moisturisers etc in face and body creams, so why not have some anti-ageing for your teeth and gums?! The tube also tells me that this is clinically proven for Everyday protection against time........what time? Time as in the ageing clock? That would explain the vitamin E. Or time as in I can spend less than 3 minutes with the kitchen timer.........some hope!!
As for the smell, well, it smells minty - sort of toothpasty!! Well, what do you expect! It does smell fresh, though, and strong enough to mask the effects of my coffee.
On to the taste, then, and one of the reasons that I have often seen toothbrushing as a chore......and this one for me scores top marks. It is strong enough to have a decent "flavour" but yet is not harsh in its mintiness. It doesn't have that agressive sting in the back of the throat that I have experienced with other products. It is milder than most, but not wishy washy. I am quite happy to clean my teeth for the full 3 minutes, without wanting to spit and rinse at the first opportunity! My children are happy too, which means that teeth cleaning is less of a chore, and hopefully their teeth will stay strong as they go into adulthood.
As for the claims that this particular product fortifies gums, helps fight gum recession, and helps fight root cavities......well, I am not a dentist so I can't really comment too much, except to say I have always had fairly strong teeth so have nothing much to compare performance with, as I have always looked after my teeth, and have had very few needs for fillings etc.
What I would say, though, is that I am prone to mouth ulcers - in times of stress in particular, often getting several attack me at one time. When suffering from these ulcers, cleaning my teeth can be painful, as the strong minty paste enters the sore patches, but with this particular toothpaste, I have not had so much pain during my latest ulcer attack, and for that alone, this toothpaste will find its way into my bathroom again.
Like I say, I am not a dentist, so the claims may be hype, or they may be fact.....but anything that stops teeth cleaning being a chore, encouraging good oral hygiene has got to be worth picking up, surely!
Whenever I see a gold coloured tube of toothpaste I'm usually taken to a premium priced brand that promises much and does what it says. The last appointment I had with my dentist revealed a filling which had to be replaced. Now for me, five years is a miracle (the last time I went for major teeth fixings) because Amalgam and I don't last very long. The dentist once again remarked how well my teeth had looked and asked if I had an electric toothbrush. I proudly confessed that my sonic brush had done all the work and he smiled broadly and asked what kinds of toothpaste I had used, knowing full well I should use gel paste as opposed to full cream toothpaste. But before you think that this review solely rests on the joys of Sonic brushing, it doesn't but I do believe that my trips to the hygienist have been minimal over the years due to brushing with a sonic brush and using gel based toothpaste as indicated in the user manual for the Philips and by my dentist.
It hasn't been plain sailing for my sonic brush though. Now after years of ownership, I'm beginning to see the faults many other consumers have found with the battery power which is now starting to lose its strength. My teeth no longer feel revitalised either when I use the brush and the suggested gel paste as opposed to cream toothpastes which don't generate as much elasticity of the gel when it breaks up in use with brushing teeth. But gel toothpaste has always been hard to find; supermarkets have it one day and the next, they don't have any at all. There is a reason to why I prefer gel rather than all cream pastes, but I'm not about to spit it out yet.
So in the last month I changed from my bitter bicarbonate soda loaded Aquafresh Whitening cream paste to Colgate's latest claim, "Gum Strengthening Toothpaste," or as it is better known as, "Time Control."
Marketed for an "older generation of people," "Time Control," has Vitamin E added to its ingredient base which Colgate is claiming to improve and strengthen gums. Their claims go as far as the wording on the tube showing Vitamin E as some kind of antioxidant additive and whilst the toothpaste claims to improve teeth up to 75%. The advert on television also stated this and this is what made me sit up and take notice.
Having had bad teeth since I was born thanks to a calcium deficiency, this kind of toothpaste looked better than others I have used in the past. Normally I use whatever's in my parents' house at the time (Maclean's Complete) or AquaFresh Whitening which is a £1 pound shop purchase or a return to toothpaste gel around £1-97 which gets around faster with the use of the Sonic toothbrush.
Certainly at £3-59 Colgate Time Control is an expensive toothpaste and that's for the 100ml sized tube. I haven't seen larger tube sizes but the product is generally still quite new even after two years. A small 50ml tube is also available but I have never seen it.
The advertising on the packaging isn't hard to see that it is marketed for a different generation or type of consumer. Adorned in gold with similar metallic writing around the purple capital lettering on the left hand side of the tube displaying "Time Control," this tube of Colgate could easily pass itself off as a special anniversary edition of the original if it didn't state the brand variety, "Time Control." After all the name "Colgate" is displayed with its famous red background slap bang in the middle of the tube, accompanied by the famous bold white lettering. The 100ml tube comes in a similarly designed box and there's more scientific blurb on the box rather than on the tube - if you're into reading it all.
In use and as per usual with other toothpastes and it's not any different here, I have to unscrew the top hat to peel back the silver foil to gain entry to the tube but the biggest surprise was an "icing sugar" type seal hat whereupon when you squeeze the toothpaste tube, the gel that comes out is deposited just like icing sugar when it's pushed onto the toothpaste bristles. You could say that the hat reveals a star shaped nipple made of rubber, which makes cleaning the entrance easier than other toothpaste tubes - why are they all not like this??! Colgate calls this their "stay clean cap," and there's a tiny arrow at the side of the tube to support this. And the cap reveals only the amount pressed on the tube - there is no excess left or clinging to the cap which swings down and softly snaps shut due to a hinge.
In look what is revealed is a duo type white and blue cream and at times with viewable grains. At first I was unsure that I wanted to put something with grains in a gel into my mouth since normal gel I use is almost clear if not for the blue colour. It does look a bit silly the way the paste comes out, like blue piped icing on a cake.
The scent of Time Control is deceiving. It has that usual peppermint scent that most toothpaste has accompanied by an understated whiff of bicarbonate soda. Sometimes this "chalky" scent can be off putting but you need to really give the paste a close sniff to identify clearly what has been added here.
The taste of the cream is surprising; not biting and not chilli hot as the peppermint here is similar to other peppermint tasting toothpastes on the market which are not strong. The gel aspect with the sonic brush works well in good harmony which produces a lot of thin cream liquid spit without being overloaded which I feel toothpaste "cream" has a bad knack of doing and not removing all the dirt in one session. With this gel combination toothpaste I find that it's a little like brushing with toothpaste and mouth wash at the same time - in terms of final consistency.
What was revealed against Aquafresh made me really embarrassed!! In the same way that "Tartar control," has shocked and revealed in the past, Time Control does exactly the same in terms of revealing the nasties that came out of my teeth and gums. A lot of plaque came away as well as coffee stains and my gums felt as if they fizzing, no doubt thanks to the phosphate additive similar to bicarbonate of soda. I thought that it was the sonic brush and from time to time have also used a standard toothbrush and I have found similar effects.
What I was left with after I rinsed my mouth out the same first time reaction of a sonic brush; my gums felt as if they were, sparkling physically and my whole mouth tingling as a result. I couldn't believe my luck. After getting used to (and forgetting, perhaps) that the Sonic brush gives an almost ionic cleaning action to teeth anyway, this toothpaste is a great harmonizer. A bonus is the fact that it feels as if there is bicarbonate of soda but there is no bitter, salty after taste and none of that horrible smell that bicarbonate of soda gives off on freshly rinsed out teeth; I'm just left with fresh minty breath which lasted for about an hour. This paste shouldn't be bought if all that you want is continual fresh breath; Colgate produce other products which have a longer lasting effect but Time Control mirrors other products in the sense that it does contain fluoride.
Time Control also claims to stop receding gums and I believe that this is also true as there has been no blood, no stinging and no apparent bad breath thanks to stale blood between gums and teeth. Time Control can be used with ANY kind of toothbrush too.
HOWEVER, a couple of months after using Time Control I had to book myself into my dentist. He was surprised that of the filling work that had been done, fillings appeared to be falling out at a faster rate than expected. Personally I wasn't into a binge-mode-month or had a spate of constant chewing and crunching in my daily diet. When I told him that I had changed my toothpaste to Time Control, he immediately advised against using this toothpaste as other clients had also used this and it seemed to loosen fillings and other dental work. So it was a return to Macleans Complete, Aquafresh or any other toothpaste gel for my electric brushes. Although the impact wasn't instant, after a few months, the change of paste has prolonged dental work, making it last longer without worry.
And therein lies the problem, or rather questions unanswered. If such a problem exists on a large scale that Time Control appears too harsh, I'm beginning to wonder why Time Control is marketed for older people. Is there an assumption that all older generations wear false teeth and of the remaining teeth left, do they get a decent clean or dental work destruction longterm?
For all that Time Control gave excellent results, there is a serious question of the destruction to dental work. Ultimately it may be purposefully designed for an older generation and it may leave my teeth feeling sparkly and clean, but longterm damage suggests that the toothpaste is not recommended - unless you like to frit away good money. Thanks for reading. ©Nar2 2008
At last mastery of the fourth dimension can be yours and who would have thought it would come in the form toothpaste?