Product Type: Colgate Oral Care
Newest Review: ... so I am pleased to report that I have finally found a decent toothpaste that, for me, fits the bill. Colgate is probably the bigg... more
Controls Much but Destroys Many
Colgate Time Control Toothpaste
Member Name: Nar2
Colgate Time Control Toothpaste
Advantages: Nicely designed, nice scent, nice taste, minimises spit.
Disadvantages: Longterm use can damage dental work.
Whenever I see a gold coloured tube of toothpaste I'm usually taken to a premium priced brand that promises much and does what it says. The last appointment I had with my dentist revealed a filling which had to be replaced. Now for me, five years is a miracle (the last time I went for major teeth fixings) because Amalgam and I don't last very long. The dentist once again remarked how well my teeth had looked and asked if I had an electric toothbrush. I proudly confessed that my sonic brush had done all the work and he smiled broadly and asked what kinds of toothpaste I had used, knowing full well I should use gel paste as opposed to full cream toothpaste. But before you think that this review solely rests on the joys of Sonic brushing, it doesn't but I do believe that my trips to the hygienist have been minimal over the years due to brushing with a sonic brush and using gel based toothpaste as indicated in the user manual for the Philips and by my dentist.
It hasn't been plain sailing for my sonic brush though. Now after years of ownership, I'm beginning to see the faults many other consumers have found with the battery power which is now starting to lose its strength. My teeth no longer feel revitalised either when I use the brush and the suggested gel paste as opposed to cream toothpastes which don't generate as much elasticity of the gel when it breaks up in use with brushing teeth. But gel toothpaste has always been hard to find; supermarkets have it one day and the next, they don't have any at all. There is a reason to why I prefer gel rather than all cream pastes, but I'm not about to spit it out yet.
So in the last month I changed from my bitter bicarbonate soda loaded Aquafresh Whitening cream paste to Colgate's latest claim, "Gum Strengthening Toothpaste," or as it is better known as, "Time Control."
Marketed for an "older generation of people," "Time Control," has Vitamin E added to its ingredient base which Colgate is claiming to improve and strengthen gums. Their claims go as far as the wording on the tube showing Vitamin E as some kind of antioxidant additive and whilst the toothpaste claims to improve teeth up to 75%. The advert on television also stated this and this is what made me sit up and take notice.
Having had bad teeth since I was born thanks to a calcium deficiency, this kind of toothpaste looked better than others I have used in the past. Normally I use whatever's in my parents' house at the time (Maclean's Complete) or AquaFresh Whitening which is a £1 pound shop purchase or a return to toothpaste gel around £1-97 which gets around faster with the use of the Sonic toothbrush.
Certainly at £3-59 Colgate Time Control is an expensive toothpaste and that's for the 100ml sized tube. I haven't seen larger tube sizes but the product is generally still quite new even after two years. A small 50ml tube is also available but I have never seen it.
The advertising on the packaging isn't hard to see that it is marketed for a different generation or type of consumer. Adorned in gold with similar metallic writing around the purple capital lettering on the left hand side of the tube displaying "Time Control," this tube of Colgate could easily pass itself off as a special anniversary edition of the original if it didn't state the brand variety, "Time Control." After all the name "Colgate" is displayed with its famous red background slap bang in the middle of the tube, accompanied by the famous bold white lettering. The 100ml tube comes in a similarly designed box and there's more scientific blurb on the box rather than on the tube - if you're into reading it all.
In use and as per usual with other toothpastes and it's not any different here, I have to unscrew the top hat to peel back the silver foil to gain entry to the tube but the biggest surprise was an "icing sugar" type seal hat whereupon when you squeeze the toothpaste tube, the gel that comes out is deposited just like icing sugar when it's pushed onto the toothpaste bristles. You could say that the hat reveals a star shaped nipple made of rubber, which makes cleaning the entrance easier than other toothpaste tubes - why are they all not like this??! Colgate calls this their "stay clean cap," and there's a tiny arrow at the side of the tube to support this. And the cap reveals only the amount pressed on the tube - there is no excess left or clinging to the cap which swings down and softly snaps shut due to a hinge.
In look what is revealed is a duo type white and blue cream and at times with viewable grains. At first I was unsure that I wanted to put something with grains in a gel into my mouth since normal gel I use is almost clear if not for the blue colour. It does look a bit silly the way the paste comes out, like blue piped icing on a cake.
The scent of Time Control is deceiving. It has that usual peppermint scent that most toothpaste has accompanied by an understated whiff of bicarbonate soda. Sometimes this "chalky" scent can be off putting but you need to really give the paste a close sniff to identify clearly what has been added here.
The taste of the cream is surprising; not biting and not chilli hot as the peppermint here is similar to other peppermint tasting toothpastes on the market which are not strong. The gel aspect with the sonic brush works well in good harmony which produces a lot of thin cream liquid spit without being overloaded which I feel toothpaste "cream" has a bad knack of doing and not removing all the dirt in one session. With this gel combination toothpaste I find that it's a little like brushing with toothpaste and mouth wash at the same time - in terms of final consistency.
What was revealed against Aquafresh made me really embarrassed!! In the same way that "Tartar control," has shocked and revealed in the past, Time Control does exactly the same in terms of revealing the nasties that came out of my teeth and gums. A lot of plaque came away as well as coffee stains and my gums felt as if they fizzing, no doubt thanks to the phosphate additive similar to bicarbonate of soda. I thought that it was the sonic brush and from time to time have also used a standard toothbrush and I have found similar effects.
What I was left with after I rinsed my mouth out the same first time reaction of a sonic brush; my gums felt as if they were, sparkling physically and my whole mouth tingling as a result. I couldn't believe my luck. After getting used to (and forgetting, perhaps) that the Sonic brush gives an almost ionic cleaning action to teeth anyway, this toothpaste is a great harmonizer. A bonus is the fact that it feels as if there is bicarbonate of soda but there is no bitter, salty after taste and none of that horrible smell that bicarbonate of soda gives off on freshly rinsed out teeth; I'm just left with fresh minty breath which lasted for about an hour. This paste shouldn't be bought if all that you want is continual fresh breath; Colgate produce other products which have a longer lasting effect but Time Control mirrors other products in the sense that it does contain fluoride.
Time Control also claims to stop receding gums and I believe that this is also true as there has been no blood, no stinging and no apparent bad breath thanks to stale blood between gums and teeth. Time Control can be used with ANY kind of toothbrush too.
HOWEVER, a couple of months after using Time Control I had to book myself into my dentist. He was surprised that of the filling work that had been done, fillings appeared to be falling out at a faster rate than expected. Personally I wasn't into a binge-mode-month or had a spate of constant chewing and crunching in my daily diet. When I told him that I had changed my toothpaste to Time Control, he immediately advised against using this toothpaste as other clients had also used this and it seemed to loosen fillings and other dental work. So it was a return to Macleans Complete, Aquafresh or any other toothpaste gel for my electric brushes. Although the impact wasn't instant, after a few months, the change of paste has prolonged dental work, making it last longer without worry.
And therein lies the problem, or rather questions unanswered. If such a problem exists on a large scale that Time Control appears too harsh, I'm beginning to wonder why Time Control is marketed for older people. Is there an assumption that all older generations wear false teeth and of the remaining teeth left, do they get a decent clean or dental work destruction longterm?
For all that Time Control gave excellent results, there is a serious question of the destruction to dental work. Ultimately it may be purposefully designed for an older generation and it may leave my teeth feeling sparkly and clean, but longterm damage suggests that the toothpaste is not recommended - unless you like to frit away good money. Thanks for reading. İNar2 2008
Summary: Time for Colgate to take another look.
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