“ Brand: Colgate / Type: Toothpaste / Texture: Gel / Whitening Product / What it does: Refreshes, „
Colgate Total Advanced Fresh Gel
I have to admit I'm never brand loyal, but I do like to be a little picky when it comes to toothpaste - I hate the nasty white chalky ones as they make me feel a bit sick. So when I saw this on offer I thought I would try it. £1 for 100ml seemed to be a really good price.
As with most tube toothpaste nowadays it came in a box, and is available from many supermarkets (I was as Tesco). However it does have a feature I like as it has a flip top cap (I hate dropping tops behind my sink they always come out covered in dust) - although this does mean it won't stand up.
The tooth paste it self is a nice vivid teal colour, with little flecks of what appear to be sparkles at first but I think are just very small white bits in reality. These I imagine are the micro-purifying crystals that are spoken of on the tube. The consistency of the gel is nice and not too grainy or too strong in flavour. The taste is a nice one, and it foams up nicely giving the mouth a nice fresh taste and feel after use. The foam is green - which alarmed me the first time I used it but I soon got used to it (I don't know why I was so surprised the gel is a quite bright colour).
The gel claims to 'help detoxify by removing bacterial impurities' - well it gets rid of morning breath well, and it kept my mouth feeling fresh as long as any other toothpaste - although I imagine this does depend on how well you brush in the first place.
The gel also claims to 'reveal pure, healthy white teeth' I did shortly after opening the tube of paste go to the dentist, and I had a bit of a polish, so although my teeth are whiter I can't state categorically this was only due to the toothpaste. They have stayed quite white, and I do smoke occasionally, and drink coffee a lot - so it seems to keep the stains from sticking maybe?
The toothpaste is suitable for anyone over the age of six to use unsupervised, and under sixes can for supervised brushing. The toothpaste contains the active ingredient sodium fluoride (1450 ppmF) - this amount seems to be relatively standard for all Colgate products. It can be kept for 12 months after opening - although I live alone, and I got through it much quicker than that so I don't imagine that would be an issue.
Overall I am very pleased with this product, and would definitely recommend this as it does what it needs to.
When I first moved out of my mum and dad's I was buying near enough all the same brands that was being used there, this included the toothpaste. The brand wasn't the only reason I continued purchasing this toothpaste though. Colgate Total - Advanced Fresh is what we were using and I swore by it - I still do but I havn't seen it in any shops lately, that includes large supermarkets so I'm only assuming it's been discontinued which has left me absolutely gutted as I can't find any other toothpaste that lives up to this one.
I am funny with what goes into my mouth - except for food as I will eat anything - when it comes to taking care of my teeth though I find it difficult in a sense. I am faced with the problem that the majority of oral hygiene products make me heave and feel pretty sick leaving me rushing to brush my teeth and not giving them the thorough clean they deserve and need! Colgate Advanced Fresh Gel however was a different story and I would quite happily brush my teeth all day long.
Colgate pastes come in a similar cardboard box - each box saying Colgate on the left with a red background so a very good eyecatcher on a shelf. It is the colour of the box and the information on the right hand side which differs. The colour of this box is attractive and different to others being a shiny turqouise. We are told on the right of the box that it's Total and it's Advanced Fresh Gel - with a little picture of a squirt of this gel so we can see what it looks like and the colour of it. The box gives us quite a bit of information around it including instructions on how to use it and some key details about the toothpaste and what it claims to do.
The box it comes in makes quite a few claims about this toothpaste which would leave anybody with some high expectations for it - which believe me have been more than lived up to whilst I've been using it.
Apparently Colgate Total Advanced Fresh has a patented formula which fights bad breath for 12 hours. Like all Colgate Total products, this unique formula has a combination of triclosan for gingivitis protection and fluoride for cavity protection.
It is also meant to help prevent;
Although the toothpaste itself is different to any other I've tried it still comes in a standard toothpaste tube with a small flip top lid - or you can screw it off if you prefer. The tube itself is again sleek and attractive with that shiny turquoise.
Now before I started using this toothpaste not once at the dentist did I receive any praise or compliments about my teeth or gums - in fact I was told to brush more, ignore bleeding as it will go once the build up of plaque has gone and put more effort into brushing too. This can be a little disheartening to hear that your teeth are not in the condition that you think they are - which I thought they wasn't too bad - I was wrong. I find it quite offputting though having to brush your teeth in a thick, gritty paste - to me it almost feels like you are not brushing your teeth at all, instead it is as if I am coating them in a paste or a thick grainy sheet to protect them rather than brushing them clean and getting rid of what's not wanted on my knashers. This is where Colgate Gel works it's magic. I've already said it has been like no other I've used and this is because it is a GEL rather than a paste. This is the main reason I've used it all this time and have sworn by it.
When squirting it onto your toothbrush you notice the difference in appearance straightaway - it's smooth, has no gritty texture to it and it is a lovely mint green colour too. The first time I used this to brush my teeth it was immense - no exaggeration - I actually enjoyed brushing my teeth. It was easy to use, I felt it covering my teeth and really leaving them feeling fresh and thoroughly cleansed whilst actually brushing not just afterwards. It lathered up around my teeth and when I'd finished there was no foamy finish nor an unwanted film or coating left on my teeth. I could glide my toothbrush along my teeth smoothly and I could really feel the toothpaste getting into all the nooks and crannys it needed to - the freshness was intense but enjoyable at the same whilst brushing and I loved it.
After using this gel my whole mouth felt polished, refreshed and clean. Not only that but I did find my breath stayed fresh for quite a bit too. I always used to carry chewing gums around with me - not that I was conscious about my breath or anything but somtimes I needed a quick freshen up whereas whilst using this gel I could go out all day and my mouth would still feel just as fresh and minty.
I even used this paste when I was smoking and even then I felt it was effective - which I know takes alot of work - even I as a smoker hated having smelly smoky breath and hated tasting it in my mouth too but this took that away. Not once did people complain or turn the faces away because they could smell smoke on me and not once could I taste the leftovers of a fag after brushing either.
On top of all this when I go to the dentist now I am often praised for the condition that my teeth and gums are in. I do know though that when I disliked the paste I was using I didn't put half as much time or effort into brushing my teeth whereas now I will really focus, conentrate and enjoy my teeth brushing session. My dentist noticed a difference in my teeth within about 2 months of me moving on from my old toothpaste to this one - he has even commented on the fact that less plaque has built up and they are looking much healthier and glowing compared to before. I even used to use mouthwash before using this toothpaste, but alot of them again made me heave as I found them horrid the only one I felt made any difference to freshening up my teeth, gums and breath was listerine and that was way too overpowering sometimes. Using this toothpaste though I have felt no need to use mouthwash after brushing, nor to give my mouth a quick freshen up during the day either - and my praise from the dentist confirms I don't have to gargle that eye wincing stuff anymore either.
Of course my teeth are not perfect and I do get smelly breath when I've been eating cheese and onion crisps lol but I have found that;
*My breath does stay fresher for longer - I don't know about 12 hours as of course I eat etc during this time.
*My plaque build up has lessened and I havn't even needed a thorough dentist clean whilst using this - and I HATE a dentist clean with a passion as that digging and prodding brings tears to my eyes.
*I have only ever had one filling and that has not been since using this toothpaste either so it must be doing something right.
*I can feel the actual clean happening whilst I brush my teeth it really makes a difference in the way my mouth feels.
If you are looking to a try a new toothpaste I can't reccomend this one enough from my personal experience of using it - it is minty fresh, and perfoms well leaving my teeth feeling sparkling clean but it is not one of them pastes which is too minty and too strong it is just right and I really enjoy using it - it is just a pity I can't seem to find it anywhere anymore. But on my quest of finding a toothpaste which lives up to this one I have found one which is very similar - not quite the same as my ever faithful Advanced Fresh Gel - but it does do a pretty good job at trying - review for this toothpaste to come shortly.
I use this toothpaste a lot, it's always the first one I look for and I'm always disappointed if I can't find it and I have to use something else. It costs around £1.40 -£1.70 for a 100ml tube depending where you buy it, but I usually stock up when it's on special offer.
The main selling point for this toothpaste is that it gives long lasting (12 hour) freshness. It's also supposed to help fight cavities, prevent tartar, reduce gum problems, remove plaque, and restore the natural whiteness of your teeth.
It comes in the usual squeezy plastic tube, with a little flip lid, which is much quicker and easier to use than the screw on kind. It's easy to get out of the tube, but once you get down to the last bit it does get more difficult and you really have to squeeze hard to get any out.
The directions say that children under 7 years should use a pea-sized amount and be supervised to minimise swallowing.
The toothpaste, as you can probably guess by the name, is actually a gel rather than a paste. It's a nice aqua green colour and has a thick, smooth gel texture which is much more pleasant to use than the usual pasty kinds.. It smells minty but it's not too strong.
It tastes really nice, fresh and sweet but not overly strong, and it gives a really nice fresh feeling when you start to brush with it. It gives a really cooling, freshening sensation which gets stronger as you brush, and it forms quite a rich lather in your mouth so it's easy to do your whole mouth using only a small amount. It really does feel like it's cleaning your teeth really well and leaves the whole of your mouth feeling minty fresh, and your teeth sparkling.
It does make my breath feel and smell really fresh and it stays fresh for a long time, though I wouldn't go as far as to say 12 hours. I'm not sure how well it performs on the cavity fighting, tartar prevention etc, but I've never had any problems so it must be doing it's job. I do think it helps to whiten teeth a little, but you'll probably only have good results if your teeth are pretty white to start with, if they'll more yellow I don't think it would make enough difference to be noticeable.
Overall I'm really pleased with this toothpaste, it's the best I've used, and I'd really recommend it.
As a kid, I didn't brush my teeth regularly. Perhaps that's because I have always truly hated toothpaste. Well, what I hate is the yucky white pasty stuff. Thankfully, someone thought about this, and invented toothpaste in a gel form. And I do like the gel type toothpaste. Of course, having grown up hating to brush my teeth, it took a while to get into the habit of brushing, but eventually I did. Now I'm using Colgate's Total Advanced Fresh Gel, and here's what I think of it.
There's something about the slightly opaque, colourful glop of gel on my toothbrush that entices me, invites me, urges me to put it in my mouth and brush, brush, brush! We have always been Colgate users, and as soon as they started making a tooth gel, we switched right away. Then several years ago we saw the words "tartar control" on one of their packages. Now my husband is haunted by the dreaded tartar buildup' because his mouth tends to leave more plaque than most people, so we grabbed it for him to use. Soon after that, they started making this in a gel form and that won me over as well. This is how we discovered what was once called Tartar Control, and what Colgate now calls "Total Advanced".
What did we find? Originally, we found a smooth, slightly sparkly gel that seemed to have granules in it to help scrub away the tartar. The paste had a good, strong mint flavour that was very refreshing. After a few months of using this, we noticed that the tartar on my husband's teeth had markedly reduced. That's really the #1 reason for buying this toothpaste - to reduce tartar buildup, and this one comes up tops in that area.
Unfortunately, they stopped making the sparkly gel only kind, and for a while we could only find it in the US. This frustrated us, and we had to either buy large quantities there or have friends and/or relatives bring it to us. But then, Colgate changed this to be included in their new "Total" line, and we noticed that instead of the gel we found this with stripes (that's paste with gel, mixed). The striped version has an even stronger flavour - which I love. The granules, however, seem to stay in your mouth a bit longer than with the plain gel version. This doesn't bother me, but I can imagine that some people wouldn't like the slightly gritty feel in their mouth and against their teeth after they've finished brushing and rinsing.
You should know that the "Advanced Fresh" bit seems to refer to keeping your breath smelling fresh. With this, the mint taste stays in your mouth even longer then before. In fact we've found that this even reduces "morning breath" - you know, that stale smell in your mouth when you first wake up! If you ask me, I'm convinced that tartar buildup contributes to that nasty scent in your mouth after a long night's rest, and controlling the tartar along with including freshening to the gel really seems to work. At least it does for us, and that's another selling point for this product.
I should mention that I am both a coffee drinker and a smoker (albeit not a heave smoker). That's two things that can dull and discolour one's teeth. The Colgate Advanced version is supposed to have "whitening" added to it. When I started using this version, I did notice a small improvement in the colour of my teeth, in the beginning. However, that's not the main reason for using this toothpaste, just an added advantage, and I can't honestly say that this is it's best selling point.
Finally, what about cavities? Well, to be completely honest, any toothpaste used regularly which controls plaque will help fight the bacteria that eats away at your teeth and makes cavities. And there are debates regarding how effective fluoride in a toothpaste actually is. This one does have fluoride and I personally think that is good for your teeth. But almost all toothpastes have fluoride in them these days, and I couldn't say that one toothpaste fights cavities better than any other. So, the question is more will I use this regularly' than will this keep me from getting cavities'.
If you ask me, for us the answer is yes. Because we like the way this tastes, how our teeth feel and look after using it and how it keeps our breath fresh, then we use it regularly. And the more you like a toothpaste, the more likely it is that you'll brush longer and more throughly. Therefore, we are probably avoiding getting cavities as a result of how we use it, more than because we chose this particular brand. While I have very strong teeth that don't tend to get cavities, now that I think of it, my husband hasn't had a cavity in many, many years - in fact, it has been so many years since he had a cavity that I can't even recall when he had the last one. Yes, he does other things to take care of his teeth, but I'm sure that this toothpaste has helped as well.
So, would I recommend this product? Yes, I certainly would! This has us brushing on a regular basis, and because we find it pleasant, we brush longer and more throughly. We like the taste of it as well as the way it freshens our breath and keeps our breath fresh for a very long time. My husband's plaque and tartar buildup has been drastically reduced - which is really wonderful. But I only noticed a very slight improvement in the whiteness of my teeth - nothing to write home about, for sure. So why am I reducing this from five stars to four? Well, partially because of the whitening properties, but mostly because of the company itself. Colgate tends to change their products so quickly that you've just gotten used to one type and they change it to another. I'm hoping that this will stay on the shelves for a while but I have my doubts. Four stars, and highly recommended.
Thanks for reading!
Davida Chazan © July 2002, updated December 2006
This is produced by Colgate Palmolive and their UK web page can be found at www.colgate.co.uk and the page for this product can be found at http://tinyurl.com/yljz6n
The 100ml tube of this is available on-line via Ocado (http://www.ocado.com/webshop/startWebshop.do?tab=1) for £1.99 (on offer right now until January 7, as two for £2.99 - maximum 10 per purchase, mind you).
Boots sells this for only £1.79 and from my search on the Internet, they've got a special on for all the Total line of products selling 3 for 2 (as of writing this updated review).
Advanced Fresh has a bold minty flavor that is clinically proven to freshen breath for 12 hours / It also whitens teeth by gently removing surface stains /