Product Type: Colgate Oral Care
Newest Review: ... flavour I have bought it twice in a row. The tooth paste has a very strong minty taste that definitely tingle during brushing, I like... more
I Love You Because You’re Disgusting
Colgate Total Whitening Paste
Member Name: zoe_page_1
Colgate Total Whitening Paste
Date: 11/10/02, updated on 11/10/02 (1331 review reads)
Advantages: It works, it's cheap enough, it's branded
Disadvantages: It tastes disgusting
Oh, the number of times I have had that said to me…. ;-)
*** Introduction: Part 1 ***
I was in 6th form before I agreed to try a new toothpaste. Up until then it had been Signal twice a day, every day, for the last 15 years or so, (apart from a short foray into the world of Body Shop traveling toothpaste, which doesn’t really count since I ate that straight from the tube rather than using it to brush with). Then one day, for some utterly unknown reason I decided that I needed a change. We went supermarket shopping, and the sparkly blue box of Colgate Sensation Deep Clean called out to me. After a year or two of that, I went abroad. For a long stretch. A longer stretch than I could feasibly take toothpaste with me for. The inevitable happened – I ran out. I went to buy some more and found, shock horror, that they sold neither of my two previous brands. It was time, I realized, to try something new again. Since then I’ve lived in a few countries, and used a lot of toothpaste. It is not very often that I see a familiar face staring up at me from the overloaded toothpaste aisles, and so I usually end up buying something I’ve never used before, using it, changing country and buying a different one.
*** Introduction: Part 2 ***
I like my teeth. They are straight. They are white. And they are filling-free. And I generally like to keep them that way. I don’t go to the dentist as often as I’d like (if anyone *likes* going to the dentist) due to a mixture of being abroad / being in Manchester which is almost NHS-dentist-free, and so I try to take good care of my teeth. This is a fairly new approach on my part – I was the little girl who went years without brushing here teeth properly and sometimes days without brushing them at all, but let’s not go there.
So anyway, I like white teeth, and I often have to try new toothpastes which is why, ta da, I ended up buying th
is one about 3 weeks ago.
*** The “Useful” Op part (i.e. time to wake up if the last bit put you to sleep) ***
Like most toothpastes these days, Colgate Total Plus Whitening (from now on CTPW) comes in a rectangular cardboard box. This is about 20 cm long and maybe 5 cam wide and deep. The packaging has the big red and white Colgate logo emblazoned on the front with a blue and silver background – the colours, according to toothpaste manufacturers, of white teeth. The silver to represent the sparkling-ness your teeth will soon glitter with, and the blue because, well, blue and silver always go together.
Inside, the tube is quite small. Or rather, smaller than you’d think from the size of the box. It has an attached flip-top to prevent tubes drying out and going crusty (nice!) from lost lids. The tube is mainly white with the large logo as normal, and the word “whitening” in large, friendly letters in case you forget what it is you bought when it comes to stocking up again, weeks after you threw the box away (assuming, that is, you stay in a nice normal country where you can get the same brand 2 months on the trot).
The toothpaste itself is a bright blue colour and smells rather minty. You only need a small amount (generally 2/3 of the whole head-length of the toothbrush) because it lathers well. Can you use lather with toothpaste? You can now. I’d say it bubbles or it fizzes well, but it doesn’t bubble or fizz, so lather it has to be.
The taste is rather overpowering in fact I really don’t like it. It tastes like the traditional toothpastes I shunned as a child, and don’t like now either. So why on earth am I writing this and giving it 4 stars? I could give you the scientific reasons, that, according to the website, is helps to fight cavities, prevent gingivitis (symptoms include bleeding, irritates and swollen gums, and loose teeth), reduce plaque and contr
rtar build up. That is fights bad breath and whitens teeth and comes from the brand of toothpastes rated as number 1 by pharmacists and hygienists in the States. That it does all these things for the 12 hours following brushing. But I won’t give you these reasons, I’ll give you the much less scientific ZoŽ reasons.
1. I know this sounds weird, but it feels like it exfoliates my teeth. After brushing and rinsing and spitting, they feel all silky (but in a hard, ceramic-y enamel way of course). I can keep myself entertained for a good quarter of an hour just running my tongue across them and marveling at the smoothness of them. I think, and I’m not a dentist so don’t quote me on this, that this is due to their Triclosan/Gantrez copolymer system, which basically means that your teeth are, well coated with this special stuff that keeps the active ingredient (Triclosan) on your teeth for 12 hours. Sounds manky when you put it like that, but it’s not. This “coating” is needed to prevent the Triclosan being lost, and thus reducing the effect of the toothpaste.
2. Because the taste is so disgusting, they stop me snacking for a while, always a good thing. Orange juice tastes iffy after brushing with any toothpaste, but CTPW has the ability to turn even normally delicious chocolate into, well, disgusting chocolate. And this lasts for at least 2 hours which is, erm, 2 hours less chocolate scoffing time. Most bon. I’ll have to start brushing on the hour every hour, and watch my waistline deflate.
3. It does the whitening thing, and it does it well. My teeth are normally white (not smoking or drinking coffee helps) but now, <<cheesy grin>>, they’re bright!
Extra facts :
As well as a Colgate website (www.colgate.com) there is a website dedicated solely to the Total brand (www.colgatetotal.com) which is helpful. They don’t have a British website at the mom
ent, but h
look at the American one for product details etc. If you live over the pond you can also get money off vouchers from the site too. While there is a German site, they don’t have coupons on it :-(
Colgate are very big on the whitening front, and have a lot of products on the market, with many more in development as we speak. You can chose from sparkling white, sensitive white or baking soda white, for example, and they also have an at home whitening system called Simply White gel. This looks like a cross between typex and copydex but I’m sure it works just fine….
Priced at 1.99 for 100ml, Boots have this on their website at the moment on a BOGOF offer. The also stock the standing up dispenser thingy, for 2.45 for the same amount.
I like this toothpaste simply because it tastes so cacky – hey, at least it helps me remember whether or not I’ve brushed my teeth. I’d choose it over the normal Colgate Total because it’s the same price and so, in a way, you get the whitening thrown in for free. If they still stock it the next time I’m toothpaste shopping I’ll probably buy it again. Anything to keep me off the Milka :-)
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