Product Type: Colgate Oral Care
Newest Review: ... and taste lingers for a lot longer than when I used to use the ordinary white Colgate toothpaste and leaves me with much more minty fresh... more
One for the pearly whites
Colgate Triple Cool Stripe Toothpaste
Member Name: yackers1
Colgate Triple Cool Stripe Toothpaste
Advantages: A reputable brand
Disadvantages: The plastic tube is very expensive
Unless I am after something special or in particular, such as being ideal for sensitive teeth or having effective whitening properties etc. toothpaste is simply toothpaste. It is nothing more than a fast moving consumer product with many different brands, all of which are pretty much similar, I will favour either the cheapest, the one with multiple savings or the first one that comes to hand in a busy supermarket. I find there is nothing worse than reaching around the un-kept, dirty and BO stinking people who like to be in the way in my local supermarket.
I'll be honest here and state there are only two reasons why I bought this particular tooth paste from this particular company, and these include;
1) I will review almost anything and I have never reviewed toothpaste before, although I have to admit that I have never really been inspired to or been so passionate about a particular type of tooth paste that I felt the need to.
2) I like a challenge and reviewing a bog standard product that, at first glance appears no different from many other types of tooth paste available, is quite a challenge.
****The packaging and advertising****
The consumer is spoilt for choice with this tooth paste since it is available in the traditional style metal tube or a hard plastic tube. Both tubes hold the same amount, which at 100ml is comparable to other tooth pastes. Without really thinking about it I grabbed the first Triple Cool tooth paste that came to hand, which turned out to sting my wallet a lot more than was really necessary. This review, therefore, is based on the tooth paste in the hard plastic tube.
This tooth paste is liveried up in the corporate colegate colours of red and white, which is easily recognisable. In addition to this, the tube is supplied in a cardboard box, which I think is pointless, especially in this day and age when we are all encouraged to produce less waste and preserve the environment etc. the cardboard can be recycled, as expected, but it really is unnecessary and other than making the tooth paste easier to stack on the super market shelves I can't see that it serves any other purpose. It certainly doesn't offer any additional protection over and above the hard plastic tube.
The hard plastic tube could be seen as a selling point of this toothpaste. I wouldn't call it a 'unique' selling point as there are many other types of tooth paste that come in these tubes. With a flat bottom the tube can be stood upright on a shelf, or in the cupboard which is great as it negates the need for a tooth paste holder. One of my pet hates is the tooth paste tube randomly lying on the bathroom window sill and this packaging stops this happening.
If asked to think of a tooth paste I would instantly think of Aqua Fresh's three stripes and not Colegate, but this is down to the TV campaign of the cartoon family singing the highly catchy "I like red stripes, I like White.......Aqua Fresh is for the family". In fact, it is a tune I often hum whilst carrying out my twice daily teeth scrubbing ritual. I am struggling to think of any similar advertising Colegate has done, although I am sure they must have done some it just didn't make any type of impression on me.
Obviously, the tooth paste is not extracted from the plastic tube by squeezing it. Instead there is a plastic cap that is pressed down and the tooth paste oozes out in constant stream, a bit like a dog having a...... well, I'll leave that to your imagination. This consistent stream of tooth paste controls how much is used and prevents over use that can be a problem when using traditional style tubes a bit heavy handed. The operation of this is also cleaner, and there are no crusty bits of tooth paste left around the rim of the tube.
Despite the above there is still some wastage as it is difficult to get the last dregs of tooth paste out of the tube. This is not a problem with traditional tube as these can be flattened or cut open and the remaining dregs can be scraped out, a practice my mother always did when I was growing up.
****Once out what is this tooth paste like?****
This tooth paste consists of, you've guessed it, 3 different coloured stripes. There is;
1) A white one, which appears to be the 'normal' Colegate tooth paste
2) A light blue stripe, which appears to provide the 'minty' kick
3) A darker blue stripe, which is like the classic 'minty blue gel' of yesteryear.
The consistency is the same as all other types of tooth paste. It is no thicker or runnier nor does it spread across the teeth any easier than any other tooth paste, so there are no real surprises there.
****The magic formula****
Contained within these stripes is sodium fluoride (which is the 'active' ingredient), hydrated silica, glycerine, PEG-12 (sounds like some movie rating), cellulose gum, sodium chloride (although there is no salty after taste), sodium lauryl sulphate, aroma (is that a smell?!?), sorbitol and aqua (good old H2O).
For years dentists have been harking on about how fluoride is essential for oral hygiene as it reduces plaque acid, replenishes mineral loss and maintains teeth enamel, and this is drummed in to us from a young age. Too much fluoride is bad and can lead to fluorosis, which can only take hold during tooth development, in children therefore it is recommended they use a pea sized amount of the tooth paste and don't swallow it. Ever since I can remember I have always swallowed a small amount of tooth paste after cleaning my teeth, a habit that has followed me in to adulthood, and I never had any problems so I am unsure how big the risk of fluorosis is.
****What does this tooth paste do?****
Colgate claims this tooth paste provides a three pronged approach in oral hygiene, in that it;
i) Strengthens Teeth
ii) Fights cavities
iii) Freshens breath
There are many other tooth pastes that claim the same so there's nothing unusual or unique about the above, however, does this tooth paste live up to the claims? I'm sure it does, after all I am guessing that Colegate's laboratory team, or the team Colegate subcontracts the work out to have spent years carrying out scientific research, tinkering with the formula and tweaking it so the claims can be printed on the packaging. The million dollar question is "does this tooth paste do the above any better than its rivals?" Unfortunately, this is something that I will never find the answer to, although I'm not going to lose any sleep over it.....
****It's the taste****
Let's face it if a tooth paste is of the 'normal' type, i.e. without any special qualities, then it has to taste nice otherwise consumers won't buy it. The pink Sensodyne tastes absolutely foul but because it is "medically proven to be good for sensitive teeth" it sells. This tooth paste is very minty without being overpowering. Some minty products can be too much, and will blow the roof of your mouth off and provide a kind of "burning" sensation (for want of a better phrase) but this tooth paste isn't like that. In fact I would even say it is quite refreshing. The after taste is nice although it is short lived, but then given I am a strong believer in mouth wash I am not overly bothered by either the breath freshening qualities or the longetivity of the after taste of any tooth paste I buy.
Once again I have t say that this tooth paste is no better, or worse in the taste department than many other tooth pastes on the market, many of which provide the minty kick without being overpowering.
****Availability and price****
Colegate is a market leader and widely stocked throughout retail stores of all sizes. From the large national supermarket chains down to the local corner shop you will find Colegate tooth paste everywhere so getting this product should create any problems at all.
A 100ml of this tooth paste in a traditional styled tube currently costs £1.00 from Tesco, which isn't too bad. It is not the cheapest tooth paste on the market, but then given it is a premium brand it wouldn't be, but it is certainly not the most expensive. It is very middle of the road and represents value for money.
A 100ml of this tooth paste in the hard plastic tube costs a whopping 90% more, i.e. £1.90, than its traditional counterpart which is just ridiculous. And to add salt to the wound, well in my case, I selected the hard plastic tube, which was definitely not good shopping on my part. At this price this tooth paste is not great value for money, and in my opinion the benefits of having a hard plastic tube over the traditional metal tube do not outweigh the additional cost.
****Would I recommend it?****
Personally, I think that this tooth paste is no different to many other tooth pastes on the market. It doesn't look and different, it doesn't taste any different nor does it do anything 'new' or 'exciting', and in addition that little spillage on the tie is still a nightmare to get out. That said, it is a good quality product at a fair price (providing you don't buy it in the plastic tube that is). However, tooth paste is a personal choice and I wouldn't recommend this tooth paste over and above any other minty flavoured tooth paste, unless it is exceptionally cheap (or on offer) or you can't reach any alternative without having to reach around one of those dirty, BO stinking people in the supermarket.
If given the choice I would go for the Aqua Fresh purely for the TV advertising and the fact I can happily hum the song to myself. Humming the Aqua Fresh song whilst using a different brand just isn't right.
Summary: Nothing over and above many other tooth pastes on the market