* Prices may differ from that shown
I have to confess to being someone who smokes. Therefore as most people are aware, a smoker needs to use a special sort of toothpaste every now and again to keep their teeth looking bright and clean.
The product Eucryl seems to have been around forever - and before I wrote this review I decided to have a quick "google" about the product to see what I could find out about it.
The web site states that this product has in fact been around since 1900 ! Wow, that is 113 years. What amazes me about this product is that there is not an equal/competitor on the shelves next to it, which is a very unique thing. Certainly you can buy other products that offer to do the same thing, but as a rule they are traditional toothpastes, in tubes, which advertise that they are specifically aimed at smokers, but with most other products you will usually find that other manufacturers make a similar product and also, more often than not the supermarkets themselves will produce an almost identical product. This is not the case with Eurcyl - this is the only product of its kind.
Eurcyl is sold in a round plastic tub, about an inch or so deep. I personally prefer the original variety, although in recent years there are different "flavours"
Eucryl is a mildly abrasive green powder, the directions for use are that you wet your toothbrush and shake off excessive water, then you dip the toothbrush into the powder and brush your teeth as normal. The abrasive powder contains products that will help keep your teeth free from the stains of nicotine etc.. and to be honest it is very effective. It is recommended that you use this product a couple times a week. Its is not recommended as being suitable for children (but as it is a product for smokers then children would not need to use it)
Eucryl can be bought online from Amazon and Lloyds Chemists, and in the high street - in Wilkinsons, Savers and Poundland, it can be bought in Tesco and Morrisons - at between £1 and £2. Surprisingly not every supermarket and shop stocks it and even if they do it is not always in stock.
The taste/flavour is not unpleasant, it is a strong mint type flavour, so it is not a problem using this product regularly, particularly as it does work well - and it is not just for smokers, it is also suggested for use for stains of tea/coffee and red wine.
A very versatile product and a regular in my bathroom cabinet.
'''Now, before I start, I apologise I haven't been around for a while, it's just my nan's chemo sessions have been getting in the way & we've had to visit her several nights a week to keep the house clean.'''
==Eucryl Whitening Toothpowder==
In a bid to get my teeth whiter & look nicer, I have been trying various product in order to achieve this. I have used,
*Colgate Max White One, which I reviewed a few months ago, & I have found it's been good at achieveing a clean mouth, the whiteness effect is slowly getting there.
*Colgate 2in1 Toothpaste & Mouthwash, I have been using this since it was only £1 from Savers (which is actually closing down in Oswestry) & it has been good & since a couple of weeks use it does seem to have a good whitening effect.
Also I have been trying out Baking Soda & products like that that are natural & don't cost a lot, it does seem to have the effect but not as intense as I would like it to be.
I picked this product up in Savers about a month ago for the low price of 89p. I have seen it in Wilko for £1 & Superdrug / Boots for £1.49 which compared to other tooth whitening methods on the markets this is quite cheap. Savers also had the Original Toothpowder & the Freshmint Toothpaste, but I picked up the Freshmint Toothpowder. The Freshmint Toothpowder comes in a box which is silver & green coloured. Inside the box is a circular tub which has most of the information stated on the outside of the box so there is no need to read this. I think that the whole tub idea is good so then the powder won't clump together when it's not in use. It's just a shame then that the product dosen't actually work like it's supposed to!
According to the box Eucryl Toothpowder has been around since 1900, & has been trusted by many people. Even my own mother remembers using this when she was younger & she said it was disgusting & didn't work. Eucryl do state that the toothpowder with it's polishing action cleans your teeth & leaves them bright & also it leaves your mouth feeling fresh apparently. Their words not mine!
Eucryl say that to use this you do so instead of your usual toothpaste. You wet your toothbrush, shake off surplus water, dip brush into power & brush for the recommended 2 minutes. The recommended use for this product is twice a week so one day of 2 daily brushes. I used this instead of my usual toothpaste & found that I didn't get the blast of minty freshness that I usually get, so I have to spend extra time in the bathroom brushing my teeth with my usual toothpaste after this to get the desired fresh breath. I also found that with the recommended use, I wasn't getting the results I was promised. I had to increase the amount of use to once a day & I did this for a few weeks until I stopped use as I found more problems along the way.
The powder is messy, when you open the tub the powder on the lid spills out onto the surrounding area, which is then messy & it's not good at the fact that it sticks to the carpet & takes ages to wash off the basin. Secondly the powder makes your teeth squeak, but not in the way that they feel clean. It makes your teeth squeak in such a way that it makes your teeth not feel clean & still feel disgusting. Thirdly it does not work! Even when I was using it everyday it wasn't working properly, the minty freshness that they promise is not there, it tastes like the end result of cheap Tesco Value Toothpaste! It's disgusting & if you're after minty freshness, then you will have to brush with normal toothpaste.
Shame this product dosen't work, it's 113 year old history & cheap price don't justify for a poor product that dosen't seem to fulfill any of it's claims. Even for 89p, I would avoid this & try something else. Don't be fooled.
YOU HAVE BEEN WARNED!!!!
''Thanks for Reading!'''
I first saw this in my local discount store and I thought i'd give it a try as it was only £1.
The toothpowder comes boxed with instructions on the reverse of the box. The actual powder comes in a plastic tub which is inside the box. You simply wet your toothbrush and dip it into the tub. Your wet toothbrush will pick up just the right amount of powder, although make sure you shake off the excess if it has picked up too much of the powder. You then brush your teeth with the powder for around two minutes, like you would with normal toothpaste.
I bought the Freshmint flavour of this which tastes quite fresh and minty, although you can also buy the original flavour if you dislike minty tastes. The powder foams up quickly inside the mouth, allowing you to brush your teeth as normal. I find the powder to be quite foamy and easy to use but it doesn't leave my mouth feeling as fresh as I would have hoped. I don't get that "fresh and clean" feeling that I get from using normal toothpaste. Also, if you use too much powder it goes all lumpy inside your mouth and it feels HORRIBLE. It makes me feel sick, which isn't a good thing when you're brushing your teeth!
I wouldn't buy this product again. As you come to the end of the powder the powder that's left in the tub goes all clumpy and ends up becoming virtually impossible to use. You can't avoid this as the clumping effect comes from the droplets that are on your wet toothbrush, but you HAVE to wet your toothbrush to pick up the powder!!!
Not for me i'm afraid!
If you have had the unfortunate task of reading any of my other reviews you may have noticed that I like to look after my skin. I have a dermatologist friend that recommends and gives me samples of fantastic products. But there is no use having wonderful looking skin or spending hundreds of pounds on expensive creams and potions to then have discoloured teeth.
I thankfully have White teeth and that may be a result of me not drinking tea and coffee very often. I also practice good oral hygiene and am a big fan of "Whitening" products. As you are bound to have noticed, gone are the days of there being only a handful of toothpaste brands on the shelf. Now there is an entire aisle dedicated to toothpastes, mouthwashes, dental floss, water picks, tooth bleaching products and strangest of all tooth powder. Those two words just don't go together if you ask me. The thought of brushing my teeth with the equivalent of oral talcum powder was not in the least bit appealing. That was until my dermatologist friend returned back home after being away for two weeks with what looked like professionally whitened teeth. And with in the day I had bought two tins of this disgusting sounding tooth powder.
Eurcyl Toothpowder comes in a hockey puck sized and shaped 50g tin with a little tab at the side to help with the opening of the product. There is a sticker label on the lid and unusually the instructions are on this lid rather than on the underside of the base as you'd expect. This tin is then packaged in a silver metallic style cardboard box with a green strip for the mint flavour, red for the smokers version, and a pink red like strip for the aniseed flavour.
Inside the tin lurks the powder itself. It's a very fine, pink coloured powder of the same consistency as talc. It has a strong scent that isn't very nice but isn't unbearable, it's just a bit strong. To use the tooth powder I just wet my toothbrush, give it a shake to get rid of most of the water then dab it in to the open tin, bristles face down on to the powder. There does be a very thin layer of the pink powder left on the brush, that's all that's needed. If like me you use too much on the first go it is just disgusting, as it feels like you are brushing your teeth with washing powder. I should add that this isn't recommended as an every day product. It's to be used up to two times a week in conjunction with your regular toothpaste and oral cleaning routine.
Once I start brushing with this powder It is a horrible sensation. It just doesn't feel right to have something dry agents your teeth (or maybe that's just me). It's a very squeaky and strange feeling until it mixes with the water and turns in to a less repulsive paste like consistency. I brush for the same amount of time as I would normally with my regular toothpaste, around three minutes, then spit and rinse. I find I have to rinse more when using this than I do with regular toothpaste as that dry, chalky feeling isn't something I would want for the rest of the day. The taste soon fades after a minute or two.
This product is not fantastic when it comes to freshening breath but it's not designed for that purpose. It does however work at brightening and Whitening my teeth, as I said I already have white teeth but this just makes them so much brighter and makes them feel very smooth against my tongue.
People have mentioned how bright my teeth look (not stupidly bright like the episode of friends) but just healthier looking. So even though I heated the idea of this product I have been using it twice a week for over a year now and I don't plan on stopping any time soon.
Thanks for reading :0) 2night.
This can be purchased online at :
For £1 + shipping
This is odd stuff.
I first came across this a couple of years ago when a girlfriend was recommended it by her parents. She bought some, never used it - leaving it in the bathroom. One inquisitive morning, no doubt looking for anything else to do than leave for work, I gave it a try...
Turns out I didn't read the instructions correctly - and therefore used pretty much 3/4 times the recommended amount. Being male and naive - I'm of the opinion that for something to work effectively a vast quantity must be consumed. I knew you brushed this on your teeth, a passing glance at the small red and white pot styled to looked somewhere between 50's hair-care product and an industrial chemical of some kind, gave enough of a hint to do this. I mistakenly just used my toothbrush as a kind of tiny shovel to stick a load of this in my gob and brushed. I swallowed most of it and nearly gagged on the distinctive chalky/minty/chemical taste. It tastes strange. Its got that reassuring metallic nastiness of something that will be good for you, but its a bit minty and tastes like a typical aural hygiene product -and it has a distinctively chalk texture.
I spat it out and left it the pot on the side for a few weeks.
A few weeks later my girlfriend told me she tried it and it worked. When I explained my minor disaster in the bathroom she expalined what many people have told me before; that I was an idiot and that I was doing it wrong.
Despite it actually leaving a bad taste in my mouth, it hadn't left me with a bad taste in my mouth so I tried it again.....
Not that bad....and whats that? Noticeably clean teeth?
The first thing I noticed on my first proper go with it my teeth were notcibily whiter. It was one of the few times I've tried a health product and the results have been instant. I looked in the mirror and my teeth were much, much better looking.
I don't have bad teeth, but a diet consisting of mainly coffee, sugar and coffee they a little yellow. After brushing with this stuff for just 2-3 minutes I noticed a big difference. This time, I followed the instructions. Wet your toothbrush, shake of the excess water (you don't need it dripping) and press the bristles of the brush into the pinkish chalky powder. Shake the excess into the pot as not to waste any and brush as you would normally. One your over the startling but not unpleasant taste you'll notice it really foams up and build a satisfying lather in your mouth - then rinse it out and thats it.
I will admit, the first time I used it was the most impressive - the difference was remarkable. Every subsequent time was OK, but only helped a slight bit. I used it as suggested, just once or twice a week and in additional to your usual routine.
Afterwards not only are your teeth nice and clean, it leaves your mouth feeling fresh for a while. I've yet found a mouthwash to rival this in terms of how clean it makes your mouth feel. Its not until I have a coffee or eat does the taste subside. The after taste has a real medicinal quality thats not that off putting. Quite reassuring in fact - it feel a little like a treatment you'd get at the dentist, without the obvious waiting list and hefty price tag.
What impressed me even more about this is how far it goes. One pot of this will outlive your tooth brush, let alone toothpaste and mouthwash - and its cheap too. The first pot I had for about 4-5 months, and I picked some up for Superdrug - that was about 2 years ago, and that was no more than £5 - but I've not seen in supermarkets of Boots for a while - I must admit I didn't notice when this vanished, but last week when I looked in my local Sainsburys they didn't have it stocked.
I've recenltly joined a dentist since being dentist free for a few years and I've been told to take better care of my teeth - thats what prompted me to get a tub of this in the bathroom. After Sainsbury was no luck, I checked Amazon and as per usual I the search resulted in a bargain - at £1 with free delivery. This is unbelievable value - I've never come across something so long last and cheap that actually works.
I have a couple of little gripes with this toothpowder though. Firstly the little pot is a bit annoying. It has tiny thin lid thats sealed really tightly and you have to prize and snap it off. Usually a bit of powered will spill out - I once lost nearly half a pot. However, something so cheap and long lasting it didn't ruin my day that seriously. Secondly, it leaves your teeth a little sticky and feeling a little odd. Running your tongue along your teeth - as you will not be able to stop yourself from doing after using this - and they feel a little but sticky. The product is advertised as polishing your mouth and they don't usually feel super smooth - but the overwhelming clean, medical fresh taste over rides this.
What quite nice about this is as the packaging states its a 100+ year old product. Nothing makes me madder (a lot of things do, but for the sake of this point) are badly dubbed toothpaste advert featuring overly tanned dental creeps luring in passes by in shopping centres to his 'MOUTH MACHINE' that uses a seeming alien/technology from the future to show somehow unclean their mouth is. Then the next day they return, and said alien technology shows this particular brand of toothpaste is a miracle worker (all the while a small print flows at the bottom of the screen letting you know non of this is real) Then you buy said miracle toothpaste to find it doesn't to anything noticeable. A product like this is toothpowder is counter to that in that there is no fuss or lies or alien technology about it, it just quietly does its job.
This product is aimed at coffee drinkers and smokers, those people that indulge in the kind of vices that are likely to stain teeth - and I would recommend it whole heartily. Its a good addition to your morning routine and will defiantly up your game on the smile front. I've been told that using too much of this can damage your teeth in the long run, so use as per instruction. And don't have too much on one go - its not nice. Even if you are really hungry.
i have had quite alot of problems with my teeth esspecally one which has always been stained and i could never get rid or the nasty yellowy stain. i have tried a stain remover tooth paste, whitening tooth paste such as pearl drops which didnt even work and i have also tried stain remover scraper and nothing has worked
i discovered this by my sister as we was in a shop and i noticed her amazingly white teeth and so i asked the big question, 'how come your teeth are so white?'. she told me about eucryl powder and i went out and bought some straight away which was only £1 from wilkos.
when i first tried this a was amazed that my teeth was one shade lighter already, just after the first use and the stain on my tooth was slowly disappearing. not also that but my mouth felt so so clean and fresh. i had never had such white teeth in my life.
you can only use this powder 2 - 3 times a week as it is a from of bleach that could root your teeth if you over use it then required. it says wet your tooth brush and dip it in the powder and away you go but this powder doesnt taste very nice on it own so i put a thin layer of tooth paste on my brush so it doesnt taste mank
Being a smoker and coffee drinker for the past few years, my teeth had as expected become a little stained and were certainly not sparking white.
I had purchased many teeth whitening products in the past, each time with the hope that they would make a difference in the colour of my teeth, but none of them seemed to work. The toothpastes with teeth whitening qualities were only helpful in cleaning my teeth, as would any regular toothpaste. The tooth whitening gel that I had bought online, was messy to use, time consuming, and didn't leave any noticeable effects either. The idea of getting my teeth professionally whitened was just a dream, have you seen how much it costs!?!
Anyway, I continued purchasing these worthless products with little hope, and I am now happy to say that my search of affordable teeth whitening (that actually works) ended three weeks ago in the most unlikely place..Poundland!
I was originally going to buy some more 'Pearl drops' when I noticed that there was a product on the next shelf called EURCYL TOOTHPOWDER! I was tempted into buying this due to the statement on the front 'Powerful stain removal'. I thought it was worth trying as it only cost a pound.
The powder itself is contained in a small white 50g tub which is rather clinical looking. There is a little tab on the lid that sticks out for ease of opening the product. The directions are displayed on the lid, which I think is rather useful, as it is easy accessible for referral whilst using the product.
The Tooth powder:
The tooth powder is pale pink in colour. It has fine consistency similar to that of talcum powder. The powder has quite a strong refreshing smell of aniseed, and a slight 'dentist' smell to it. However, I don't find the smell offensive in any way. It has certainly not put me off using this product.
Using the toothpowder:
The toothpowder is to be used one to two times a week in addition to your normal toothpaste.
I simply followed the instructions and wet my toothbrush, shook off the surplus water and pressed my toothbrush into the powder. I then brushed my teeth for around 4 minutes (the same as I would with regular toothpaste). Whilst brushing, the powder forms into a light, bubbly pasty texture, that tastes just as it smells. The powdery taste does not stay in your mouth for long after use, but I must admit that I am especially thorough in rinsing my mouth after using this product.
The instructions state to 'Avoid use on damaged teeth'. However, I have a silver crown, and several (ok, a lot) of fillings and have had no adverse side effects from using this product on those particular teeth.
After use, you simply replace the lid and press firmly to preserve freshness.
My personal experience:
Immediately after the first use I noticed a considerable difference in the brightness of my teeth. I was pleasantly surprised to find that this product had actually worked!
I have now used this product six times over the past three weeks and can see a huge change in the colour of my teeth. My teeth not only look whiter and brighter, but they also feel extremely smooth and clean after using the powder. I often have a little smile at myself in the mirror purely to admire my new white teeth. They are certainly not as white as Simon Cowells, but they are getting there.
I like the fact that the product is quick and easy to use, unlike other tooth whitening products such as gels that can be messy and time consuming. The only downside of this product is that when you close the lid a little amount of fine powder puffs out which can make a little mess.
It would be so tempting to use this product every day, but I am sticking firmly to the guidelines and only using it twice a week. My only trouble now is that when I see people with stained teeth, I have to restrain myself from advising them to buy this product, as it might be seen as a little offensive.
As previously stated, I have used the powder six times over the past three weeks. Due to the fact that only a little powder is used each time, I would guess that this tub will last at least six months, making it excellent value for money!
I highly recommend this product to anyone that would like a brighter smile. I will certainly continue to buy this product!
Many people will think of Eucryl Toothpowder as being exclusively for smokers but that's not true, anyone with stained teeth can use it and I do use it myself from time to time.
Would you believe it but Eucryl Toothpowder has been around since 1900? Really that speaks for itself and the quality of this powder, a rubbish brand would surely not last as long! This product claims to clean with a natural abrasion so requires no hard brushing and is supposed to leave teeth looking clean, bright and with a smooth feel to them. Many products claim to do amazing things but the question is, is Eucryl Toothpowder all it's cracked up to be? The answer to that is yes, it works!
The Eucryl Toothpowder comes in a little white tub as pictured and to use you simply wet your toothbrush and shake of the excess water, then dab it in to the powder, finally brush as normal. You must use this powder along with your usual toothpaste and even for powerful stain removal you should only use it once or twice a week. This powder is strong stuff! It's recommended that you don't use this on damaged teeth and obviously it isn't suitable for children to use.
The texture of this powder is powdery as you would expect and I have to say the taste isn't actually too bad. The powder is fine and you only need a light coating on your toothbrush. I must say this powder is very effective, after using my teeth are so white and bright, lovely!
This powder isn't too harsh it just gives your teeth a lovely clean, I can't remember how much this costs but it's definately under £2. The only thing to remember is to keep the lid closed at all times when not in use and try to keep the powder as dry as possible so it stays fresh for longer. I'd definately recommend this as it does the job in a safe way that doesn't involve a trip to the dentist! Nor does it hurt your mouth in any way.
I am a smoker, and because of this I have a small stubborn stain on my front tooth. I used loads of different toothpastes trying to find the one that got rid of this blooming stain.
Then my dad went shopping, and bought this product back for me. It was on offer in Morrisons for £1 so bought me 2 pots as he uses it and has a lot of faith in the toothpaste (he is also a smoker).
The item is packaged in a small square box and inside is a small round 50gram white tub, with a pop off lid. When you take the lid off, the smell of peppermint hits you straight away and you see that the pot is full of green powder. I was a bit worried that this item was going to cause me to have cotton mouth, after all, how can a powder lather?
So, after hesitating for a second, and realising I'd put up with the taste and cotton mouth if it got rid of the stain on my tooth, I wet my toothbrush and dabbed it in the toothpowder. Then all I had to do was brush my teeth as normal. Within seconds of starting to brush my teeth, the powder did lather up as if I was using a normal liquid-based toothpaste and it had a lovely mint taste, and leaves my breath minty!
The recommendations on the tub state that 'use in addition to your normal toothpaste once or twice a week'. But after using it the first time and grinning my teeth in the mirror (come on, we all do it!!) I was amazed to see how much cleaner my teeth looked and saw that the stain had gone a bit smaller. I should have realised this really, because when I spat the toothpaste, after brushing, into the sink, it was no longer green, it was slightly browny/yellow, which must be the tar coming off my teeth. So I decided to use it every day. My teeth have never looked better, and now I'm glad to say that after 2weeks of using this product on a daily basis, the stain from my tooth went completely and my teeth were significantly whiter. I'm not sure why you can't use it everyday, maybe because its so strong?
I would recommend this to not only smokers, but also to people who have stained teeth from any product and would like their teeth to be a bit whiter.
I'm glad I finally got this product (thanks Dad!) as I don't have to keep on looking for that 'perfect' toothpaste, because in my opinion, I've already got it.
Many people will think of Eucryl as being a smokers toothpaste. That is often the first reaction that I get when I mention that I have bought some. Well, I don't smoke, but I do have slightly stained teeth. Because of this I have tried a huge range of products on the market for stain removal - the cheap and the not so cheap. I have found none to be very successful and resigned myself to the fact that expensive whitening treatment may be the only way to go.
When I saw the Eucryl Toothpowder in my local Poundland (obviously for £1), I was tempted enough to give it a go.
I believe the pot I have got is the old style packaging. It is a 50g white plastic tub, with a tight-fitting press on lid. Admittedly, it can be a little difficult to open sometimes, especially if you are trying to do it almost one handed as you are holding your toothbrush with the other. I've been told that the new packaging now has a twist on lid.
On the lid I am told that I have chosen the Original flavour powder and given directions to wet my toothbrush, shake off excess water and press into the powder. Brush the way dentists recommend, and to use this powder once or twice a week in addition to my usual toothpaste.
It also says "Avoid use on damaged teeth".
So, after doing as I am told - I place a pink powder covered toothbrush head into my mouth and start brushing. The first thing I notice is the taste. It isn't as unpleasant as I was expecting and I find it definitely bearable. The powder doesn't "foam up" like a toothpaste does, it doesn't feel like an abrassive scratching at my tooth enamel, but it leaves my teeth feeling very clean.
After a few uses, I can honestly say that I have noticed a difference in the colour of my teeth - the first time I have been able to say such a thing after using a stain removal or teeth whitening product. Although my teeth aren't perfect white and I would still like whitening treatment, by using this product twice a week, they have been taken a few shades lighter.
I use this powder once or twice a week to make sure that any dinginess or stains that smoking has left on my teeth is removed. It is absolutely brilliant for whitening my teeth and leaves them feeling beautifully smooth and clean.
Recently the manufacturers have redesigned the tub it comes in. Now it is a little deeper but not as wide. The best thing about it is that it now has an easy to remove screw cap. The old tubs had tops that clipped on and off and this usually meant that you ended up with tooth powder liberally scattered about the bathroom like greeny blue talcum powder.
I am delighted with the new tub, it works much better!
For a while it was difficult to find Eucryl tooth powder on the shelves and I tended to buy it when I was working in Ireland where it is more easily available. I am glad to say that the new revamped Eucryl seems to be finding it's way back onto more shelves.
The price of a tub seems to vary between £1.50 and £2.20 which is quite a wide range, I don't know why.
I got mine from Wilkinsons for £1.70.
It is available in two flavours, Freshmint which is a blue green powder and Original which is pink.
You dampen your toothbrush and dab it into the powder, this picks up enough to clean your teeth very well. You don't need much at all. It foams up as you brush, both flavours taste nice and fresh to me.
As I said, I don't use it every day, I alternate it with a less abrasive toothpaste in order not to damage the surface of my teeth. I don't know that it would remove the enamel if used too often, but I use an electric toothbrush and so I err on the side of caution. Once or twice a week with this is enough anyway to keep my teeth sparkling even though I smoke and drink a daily mug of industrial strength coffee!
A 50g tub lasts for a long time. There is none wasted like there is with tubes of toothpaste because it is possible to get all the powder out with your toothbrush.
Both the tub and the box it is sold in is recyclable.
This is what it says on the box.
"Extreme whitening, deep cleaning, and anti-bacterial action get your teeth incredibly bright and clean. Fast-acting, deep clean granules work on removing stains while fluoride strengthens tooth enamel and protects against decay. Plus an anti-bacterial action gives fresh breath confidence. It's a revolutionary formula that delivers a totally extreme whitening clean."
It didn't say that on the old box but to be honest I don't think that the formula has changed. I just think that they are marketing it differently.
It was first sold in 1900. (Not that I was around then!) So they have had plenty of time to get the formula right. It works for me and I really like the way it polishes my teeth!