“ Brand: Lush / Freshener / Type: Toothy Tabs / Skin type: for dry skin and for all types „
BREATH OF GOD TOOTHY TABS
These toothy tabs are one of the latest creations from the clever Lush inventors. I do realise that I am a bit of a Lushaholic and my bathroom is full of so many of their products that it looks like a subdivision of the shop as I spend so much money in there and love to try out all the new products. I am working my way gradually through their products either by buying them or cheekily asking for samples.
I know all their products are not 100% perfect but I do like the ethics of the company and am so pleased that they have not sold out to some great US multinational like Body Shop did and I feel their products have lost some of the charm that they had before. Lush is proudly British but they do also make a big effort to support other countries and Fair trade whenever they can. One of the things that the owners of Lush was struck with was some art created by using old toothpaste tubes which was done to bring this shocking waste to the attention of the world.
Lush say that if they had their way everything would come as solids and unpackaged as so much packaging is wasted and not recycled so is filling the world with non biodegradable rubbish which cannot go on forever without causing damage.
This gave them the challenge to create something for teeth cleaning that would not involve all the plastic packaging.
Lush discovered these shocking facts about just toothpaste and the tubes it comes in:
"* 4% of every tube is wasted because we can't squeeze it out (www.wastegeneration.com)
* This means every year over 70,000 tons of toothpaste is thrown away and ends up in landfill (www.wastegeneration.com).
* The average person uses 276 tubes of toothpaste in their lifetime.
* 2 million tubes of toothpaste are thrown away in the UK every year (figures estimated from the Mintel Toothpaste Snapshot 2009 report)
* 3,000 tonnes of plastic from tubes becomes waste equating to 6.6 tonnes of CO2 emissions (www.co2list.org/files/carbon)
Toothy tabs were invented and a small matchbox sized pack holds 40 small often brownish 'pills' which actually do clean your teeth when you crunch them and use a toothbrush.
The packs are all the same, black and white cardboard box - the white inner part is pushed out to reveal a small hole through which a Toothy Tab can be shaken. The box has a sticker with a cartoon picture of the person who made the Toothy Tabs and the expiry date. This is just card which can be recycled in the normal paper or card system and anyway it is, unlike the plastic and aluminium toothpaste tubes which end up in general waste.
Aquatic which is supposed to be sensual with jasmine in it
Atomic which has clove and cinnamon and ginger in it
Breath of God with sandalwood, fennel and vanilla
Dirty with spearmint
Sparkle with lemon. Grapefruit oil and vanilla
Ultrablast with lavender, spearmint and peppermint
Chou Chou with rose
There are so many different flavours in these Toothy Tabs that there will be certain to be one that you like. Some are there all the time and some are only released for limited times.
Simon Constantine comments: "I was really keen to take perfumery up a gear and be able to actually perfume someone's breath ... wouldn't that be something!"
Now you do only need one Toothy Tab for each brushing and in fact I find that half is enough most times so it could last you either 40 days or 20 depending on your usage and how often you clean your teeth each day. The pack costs £2.50 for 40 which is not bad value really for over a month's teeth cleaning.
Yes it is in the small matchbox sort of pack with a sliding inner. The box is pretty easy to open and then you punch out the hole for the tabs to be tipped out of. It is small enough to fit in your pocket or handbag and it weighs nothing. Because it is cardboard you do have to keep them away from water so away from the wet in the bathroom otherwise the pack will go soggy and so will the tabs inside.
BREATH OF GOD
Lush say "Breath of God contains an echo of the same thought-provoking fragrance. There are powders of sandalwood, myrrh, benzoin, fennel and vanilla, blended together for an incredibly gentle, yet fresh delicious flavour. It won't leave your mouth overpowered by mintiness, but beautifully perfumed by this spiritual blend reminiscent of the fresh Tibetan mountains."
Theses toothy tabs have a more citrusy flavour with a hint of peppery flavour for warmth and the entire thing is a real palate freshener so perfect to clean your mouth before going out for a meal as it won't spoil the meal or the flavour of the drinks.
So you take one or a half I have found is fine and crunch it in your mouth. Once you have the tab crunched then take your toothbrush rinsed with water and use it as normal. The tab froths lightly so that you get the cleaning froth needed to clean your teeth and make your mouth taste nice and minty and your breath is also fresher.
I find that there is more than enough froth or foam created to get a really good brush clean and I use mine with my electric tooth brush and very occasionally when I have forgotten to charge it I use them with a normal toothbrush and they work just as well with both methods.
After brushing, rinse your mouth and if you want to then use mouthwash or floss or your mini tooth brush like I have that cleans between my teeth. This one isn't a powerfully strong flavour surprisingly but it does leave your mouth smelling good almost perfumed.
The only thing I do find is that I get lots of bits still left in my mouth which I haven't crunched enough but as they taste quite nice I don't worry too much if I find a small bit hidden in my gums.
I do quite like the flavour of this bit it is a bit different the sandal wood can be tasted and creamy vanilla with a slight aniseed from the fennel citrus taste of this one with its peppery after taste and my mouth does taste nice and fresh from this flavour. If you are however going to have your first try of toothy tabs then I would say go for Dirty as it is the most traditional flavour for toothpaste.
Whatever flavour I have used my teeth always feel REALLY clean and as I run my tongue over my teeth I get no residue or plaque sort of feeling left so they do a good job of cleaning..
DO THEY DO THE JOB PROPERLY?
Lush have been running a dental trial all year, in which volunteers use the tabs twice a day and attend regular monitoring sessions. I am not sure what the conclusion is but presumably nothing untoward has been found as they would have stopped making them. They say the results have been very positive.
Tooth paste is actually only to make brushing more pleasant as it is the action that does the job. Fluoride is added to most tooth pastes as it has been found to help strengthen teeth but it can be dangerous. Many places have fluoride in their water so adding more is not always necessary. My son's teeth have been discoloured by fluoride as I gave my children fluoride pills as suggested when they were young and it was obviously not needed. My teeth are really weak and so I was concerned that my children's would be too.
I have to use a toothpaste with high fluoride now as mine are so weak so I tend to only use these when travelling as I can pop a pack in my bag for using on the plane. I take them when we go away for a couple of days and so on.
HOW DO THESE WORK THEN?
The ingredients in this are interesting : Dicalcium Phosphate Anhydrous, Sodium Bicarbonate, Cream of Tartar, Sorbitol, Lauroyl Sarcosine, Sandalwood Powder , Kaolin, Benzoin Gum Powder, Vanilla powder, Myrrh Gum Powder, Fennel Seed Powder , Sodium SaccharinQuite a few of the ingredients are there for their scrubbing quality and these are Dicalcium phosphate anhydrous which is a gentle abrasive that helps to remove plaque from your teeth.
Sodium bicarbonate and cream of tartar also scrub and cleans and help to whiten teeth . Salt does the same job which is scrub and whiten as does the kaolin but probably only scrub in that case.
In the war and when times were hard Bicarb was used to clean teeth but has no real flavour of breath freshening quality.
Sodium lauroyl sarcosine is a surfactant so creates the foam and helps break down the stuff that builds up on your teeth. It is found in many toothpaste brands, that helps to create foam. A surfactant also helps to dissolve the residue that builds up on the teeth.
Sodium saccharin which I am not so thrilled about is an artificial sweetener to make the ingredients more palatable
Apart from the scrubby ingredients there are but a few other powders which give the flavour to these toothy tabs and these are Sandalwood Powder , Benzoin Gum Powder, Vanilla powder, Myrrh Gum Powder and Fennel Seed Powder.
Another plus is that these 'Breath of God' tabs contain absolutely no animal-derived ingredients, so are fine for vegans.
None of the Toothy tabs contain fluoride so if you think you need that added you can take supplements or use the toothy tabs alternatively with a high fluoride toothpaste.
Many people are against fluoride in toothpaste and so these do give the option for those who want to avoid it.
WOULD I RECOMMEND?
Yes I think these are a great idea, novel and earth friendly both in the ingredients and the packing. They are perfect for popping in your pocket or handbag with a foldway toothbrush (those that come in half and the top tucks into the handle) for freshening up on the move. I always have these in my handbag when we travel as I can brush my teeth on the plane or at the airport or wherever I find a basin.
I do like the flavour of these as they are really tasty combination of slightly spicy but gentle with a creaminess but slightly perfumed quality. My teeth feel clean, they don't look white because my teeth are a bit discoloured from something and never look white despite all the whitener stuff I have tried. My mouth feels clean and my breath smells fresh and slightly perfumed l would describe this as.
I am not sure that I would rely upon these solely for my mouth and tooth hygiene as they are quite expensive compared to most toothpaste brands and also I do need the fluoride in the toothpastes to stop my teeth crumbling away according to my dentist.
They are however a positive in so many ways for the environment as there is so little packaging and what there is can be recycled easily. There are not many ingredients and all are pretty much natural.
They are perfect for travelling as they weigh nothing and can go in your bag as they are not liquid. They would be great for festivals and also keeping in your bag for emergency freshening up needs. I will always have at least one pack of these for the times I have mentioned but would not totally get rid of the regular extra strength fluoride my dentist has recommended that I use.
I have tried a few of these flavours from Lush and though this one is not the most traditionally toothpaste like flavour you may like it as it isn't really in your face strange. If you have not tried these I would say give them a try, maybe try 'Dirty ' first but this one is also a pleasant flavour and not as in your face as 'Atomic' so this one would be a good one for your first try. The lovely people at Lush will advise you as to what each one tastes like and may even give you a couple to try if you ask nicely.
Thanks for reading. This review may be posted on other sites under my same user name.
I wasn't too sure about these ones. I had previously used the "Dirty" ones but these sounded a little strange. It was probably something to do with their weird name!
I was given a sample of these and I am glad I asked for one as these are pretty nasty! You use them like you use the other toothy tabs in the Lush range. You simply take one from the pack and crumble it between your front teeth. You then brush your teeth as normal, for around two to three minutes. What I dislike about these the most is their disgusting taste, ew!
I can only describe the taste as horrible. They don't smell too bad. I would say that they smell sort of herbally. However, after being crumble their sandalwood flavour starts to come through and it's like your chewing on a load of incense!!!! I spat it out straight away and brushed with my usual Colgate to get rid of the nasty flavour but it lingered in my mouth for ages after. I kept tasting it again at intervals during the day, which wasn't a nice experience!
I did attempt to use these again as the nice lady in Lush gave me five of them but I just couldn't get on with them. Also, they don't contain fluoride so they're not as good for your teeth as Lush make them out to be. I wasn't aware of this until a couple of weeks ago. I will still use the other tabs in the range but not this one. I also suggest using these now and again as using them all the time would actually damage your teeth due to the lack of fluoride.
I'm a Lush addict, there really is no doubt about it! As soon as I spot a new product in there I almost always have to try it - unless it's something that looks or sounds disgusting, obviously, although let's face it, none of Lush's products are disgusting, haha so my bank account really takes a bashing as whenever I pop in there I usually pop out with a rather large Lush bag and these toothy tabs were one of the many items I bought in one of my past Lush splurges (around September 2011 time).
I actually came across the Lush 'toothy tabs' a while ago now but only recently realised that their were a range of different types and flavours. They have the 'dirty' toothy tabs, the 'chou chou I love you' toothy tabs (which were designed specifically for the valentines day market), 'atomic' toothy tabs 'ultrablast' toothy tabs, 'sparkle' toothy tabs and these ones, the breath of god ones. I have tried the 'dirty' ones and was impressed, so I kind of knew what to expect from these and they are certianly just as good if not better due to the slightly more exciting taste and smell.
So.. i'm sure that most of you are actually wondering what toothy tabs are. Toothy tabs are little pill-like tablets which act as a solid toothpaste. This means that they're ideal for using when you're travelling, in a rush, etc as they're more compact than a tube of toothpaste would be - ordinary toothpaste weights more than five times more than a pack of toothy tabs due to the water that the toothpaste contains - these tablets weigh 0.3 grams, while you'd need to use 2 grams of toothpaste for the same effect.
I've used these a couple of times while at home and not in a rush instead of toothpaste for a bit of a change and i've also used them several times out and about when in a mad rush - all you need to use them is a sink and a toothbrush, although (this might sound gross) i've used my finger to rub the toothpaste around my mouth more than once when I didn't have access to a toothbrush. I usually use these if staying somewhere other than home, for example before I had my daughter i'd often go out clubbing and then go back to a friends house and stay the night. These were handy because they're compact enough to just stick into my handbag.
The packaging for these tablets is very compact while not been to fiddly which I like. The tablets come in a thin cardboard box (made from recycled cardboard) which is black with white writing, it has the product name on the front along with the Lush logo, and on the back is the product description and how to use, etc. The black and white colour scheme is very unisex - many people think of Lush products as feminine in my opinion, but this is an example of one of their many unisex products. The packaging is small and compact, meaning it would take up less luggage space than a tube of toothpaste would. The box is easy to open and to get the pills out of the box you simply push one end (one end says 'Push Here') and it pushes the little compartment out of the side. To save on packaging (Lush is a very planet friendly company), the tablets are loose inside the compartment and you just pick one (or two) out.
The tablets are identical to the 'Dirty' toothy tabs and look a little like asprin but much smaller. They're an off-white in colour and are circular and don't really look very appetising if i'm honest, lol. To use the toothy tabs you need to follow seven simple steps - Lush instruct you to:
1. Pop a Toothy Tab into your mouth.
2. Crunch it up.
3. Start brushing with a wet toothbrush.
4. Brush your toofy pegs with the foam.
5. Do it for a good 3 minutes to get them extra clean.
6. Rinse your mouth out.
7. Et voila. Clean gnashers, a big cheesy grin and fresh breath!
I've noticed that on there instructions that Lush instruct the user to 'pop a toothy tab in your mouth' where as I usually put one between my front teeth and then crunch it up; that way it's not on my tounge and so I don't get as much of the taste - the taste isn't unpleasant but it's not particullary tasty, so I do try to avoid tasting too much of it lol. I have quite sensetive teeth and when I first began using the toothy tabs I was a bit worried that it may hurt my teeth but they're so small that it's not an issue. Once the tablet is chewed up, I run my toothbrush under the cold water tap and then brush around my mouth and teeth as I would with toothpaste.
The toothy tab foams up well but it's not got as much as a waterry or heavy kind of feel as toothpaste would so I didn't feel like my teeth had been cleaned thoroughly enough, as a result whenever I use these I use two (one after the other) just to be on the same side although i'm sure just one does the job.. i'm just a worry wart haha. I usually stand brushing my teeth for 2-3 minutes and then spit the remainder of the toothy tab out which is simply like frothy foamy liquid. I then rinse the sink and my mouth out. I love how fresh the toothy tabs make my teeth feel; they feel smooth, clean and fresh. The taste and smell doesn't linger at all but it's a pleasant scent while in use; it has a very unusual vaguely sweet taste to it and the smell is hard to describe.. it's almost a floral scent. Lush make no claims about the product whitening the teeth so I can't comment on that aspect.
My breathe always smells fresh and clean after using these and there it isn't the usual run of the mill minty smell which I think is a nice change but I don't really think that it keeps my breathe smelling as fresh for as long as toothpaste would but like most people I chew gum during the day anyway. I brush my teeth twice a day (once in the morning and once at night) and I usually use toothy tabs in the morning and toothpaste at night. Toothy tabs are just as effective as toothpaste, but I do have one minor niggle which is how much more time consuming it is. With toothpaste I can just squeeze out a generous sized blob, brush my teeth for a minute or so, spit it out and go about my day. With these tablets I have to take the time to crunch it up and then brush for a considerably longer time than I would have to with toothpaste. I also have to use two as I don't feel that one is enough.
Apart from this minor disadvantage, I do reccomend these toothy tabs. They're pretty affordable at £2.50 for a 12 gram pack (each pack contains 40 tablets) and are easy to use. They're extremely handy for travelling etc and I love the unusual smell and taste. I won't be buying another pack once i've used this one up though as I rarely venture very far from home overnight so they're not really as much as a neccessity to me as they would be to someone who's rarely home. I would overall reccomend them, but they're just not a neccesity to me and are slightly more time consuming than toothpaste in my opinion. 4/5 stars.
My favourite shop ever is Lush. I spend so much money in there and love to try out all the new products. In fact I am currently in the process of sampling every single thing they have in there (except for the odd one or two which aren't suitable for me). Lush are very innovative and like to develop new concepts. As they are concerned about the environment, a lot of their products are solid which cuts down on packaging and preservatives. They already produce soap, body butter, shampoo and cleanser in solid form, but even I was surprised when they announced a range of solid toothpaste - Toothy Tabs.
***Toothy Tabs - eh, what?!***
Toothy Tabs were named in line with Toner Tabs (solid toner designed for steaming the face). They are small discs, about the size of a very small mint. They come in packs of 40, packaged in a black and white cardboard box - the white inner part is pushed out to reveal a small hole through which a Toothy Tab can be shaken. The box has a sticker with a cartoon picture of the person who made the Toothy Tabs and the expiry date. Using a box means that you can pop it in the recycling when you have finished with it, unlike the plastic and aluminium toothpaste tubes which end up in general waste. Only one Toothy Tab is needed each time you clean your teeth, so if you clean them twice a day as recommended, a box will last you 20 days (just under three weeks). This is about the same time as a normal tube of toothpaste - perhaps a bit less.
Oh, and you can get a bit of fun out of the box too - the white part has a mouth drawn on it and if you hold it up to your own mouth you can give yourself rabbit teeth, vampire teeth or something else bizarre, for a laugh!
Toothy Tabs are available in the following flavours:
Breath of God
The first Toothy Tabs flavour to be released was the Dirty flavour, which is peppermint and closer to the flavour of 'proper' toothpaste. The rest of the range followed soon after. The Breath of God Toothy Tabs were named and flavoured after the Breath of God fragrance. They contain sandalwood, vanilla and myrrh. These are all in the form of cleansing powders rather than oils.
***Using the Breath of God Toothy Tabs***
These tabs cost £2.50 for a box of 40. They have a subtle sandalwood scent. I found the box easy enough to open, and liked the idea of environmentally friendly packaging, although it had one major flaw - being made of cardboard, it went a bit soft in the steamy atmosphere of the bathroom. I ended up keeping the pack in my bedroom and taking out one toothy tab at a time to use, which was a bit of a hassle when I forgot and had to go back downstairs to get one.
To use a toothy tab, you should choose one, pop it in your mouth and crunch it between your teeth. One is enough - this way you only use just as much as you need, unlike with toothpaste where it is easy to overload the brush. Crunching the tab releases some foam, and if you get your toothbrush and start brushing your teeth more foam is released. You should brush your teeth for three minutes as normal before rinsing, and follow with floss and mouthwash if you use them.
I found that using these toothy tabs, initially my teeth didn't feel as clean as usual. This is probably because the unusual sandalwood flavour was fairly subtle and there wasn't as much foam as usual. I normally like a strong toothpaste and lots of foam to keep my mouth feeling clean. However this effect was minimised as I used mouthwash afterwards, which freshened up my mouth. There was no aftertaste to these toothy tabs which I liked, and they were certainly different to peppermint.
As the days wore on and I got used to the toothy tabs, I realised that my teeth still looked clean and felt clean too, notwithstanding the lack of foam and flavour. Going about my day to day business, I certainly couldn't tell that I hadn't been using 'proper' toothpaste. I used the toothy tabs constantly for almost three weeks until they were used up, and could have gone on longer with no ill effects that I could see - although I didn't go to the dentist during this time, and I don't know what the long-term effects on my teeth would be.
Lush state on their website that they have been running a dental trial all year, in which volunteers use the tabs twice a day and attend regular monitoring sessions. However I would always be sceptical of ANY trial run by ANY company that wasn't completely independent.
***So what's in them?***
I don't normally copy huge lists of ingredients into my reviews, but this list is relatively small so I thought I might as well: Dicalcium Phosphate Anhydrous, Sodium Bicarbonate, Cream of Tartar, Glycerine, Lauroyl Sarcosine, Spearmint Oil, Kaolin, Neroli Oil, Citric Acid, Sodium Saccharin, Limonene, Linalool, Flavour. The tabs contain no animal-derived ingredients, so are entirely suitable for vegans.
Dicalcium phosphate dehydrate is a gentle abrasive that helps to remove plaque from your teeth. Sodium bicarbonate, together with cream of tartar, cleans and whitens the teeth and is safe to use, as it is used regularly in cooking. In fact sodium bicarbonate is well known as an alternative to toothpaste if you can't/don't want to use it for whatever reason. Glycerine helps to soften the tongue and gums, while sodium lauroyl sarcosine is a surfactant, used in many major toothpaste brands, that helps to create foam. A surfactant also helps to dissolve the residue that builds up on the teeth.
Sodium saccharin, a widely used sweetener, makes the sodium bicarbonate taste less bitter. The tabs are flavoured with sandalwood, vanilla and myrrh.
***What, no fluoride?***
I admit I was concerned about the absence of fluoride in these toothy tabs. I always believed that fluoride toothpaste was essential to clean your teeth properly and help prevent tooth decay. However it has also been suggested that it is the action of brushing your teeth with a toothbrush, as opposed to the kind of toothpaste you use, that makes the greatest contribution to teeth cleaning. In addition it's true that fluoride has been added to tap water in many areas of the country, and some people are concerned about avoiding products containing fluoride in case of potential 'fluoride poisoning'. I'm no scientist so all I can say is that each individual should make their own mind up. At least Lush have been honest about the fact that their toothy tabs do not contain fluoride, so customers can choose to use them or not as they wish.
***Would I buy Toothy Tabs again?***
Yes I would - as far as I could tell they cleaned my teeth just as well as normal toothpaste. They are good for the environment as well as being compact and easy to carry. They would be ideal for taking away on holiday (especially when you're flying as they are solid and don't count towards your liquid limit) or an overnight stay, and are handy to keep in your bag in case you need to freshen up during the day.
I wouldn't want to use them on a regular basis, however - personally I prefer a fluoride toothpaste, and I just don't know if my teeth would suffer long term if I was to switch to toothy tabs completely. I wore braces for three and a half years as a teenager and I wouldn't want to put all that effort to waste! Also, they are fairly expensive compared to normal toothpaste.
In summary, then, I would repurchase, but for occasional rather than regular use.
***Would I buy the Breath of God tabs specifically?***
I probably wouldn't, as I'm not particularly keen on the taste of sandalwood and I wouldn't choose it to freshen my teeth or mouth. There was nothing wrong with the quality of the product at all and my teeth certainly felt clean. I did like the fact that there was no aftertaste. I would recommend these to someone who is sick of minty toothpaste and wants to try something a bit different.