I have often been complimented on the whiteness of my teeth, but a few months ago I noticed that they were looking a little more yellow than normal, so I vowed to do something about it. Rather handily, on my next delivery from Tesco, the toothpaste that I had ordered had to be substituted, and instead they provided me with Macleans Ice Whitening Gel Toothpaste. Just what I needed! This fluoride toothpaste states that it has a 'unique gel formula with advanced whitening silicas to deliver 2 times the whitening action of an ordinary toothpaste'. Macleans also claims that it 'promotes healthy, strong gums with regular brushing', 'helps to break up, lift away and ...  Read the complete review

I purchased this as it was on offer in Wilkinsons, it was reduced from its RRP of £3.52 to a bargain 99p for 100ml tube! The main claim on the box is that it is 2X better than an ordinary toothpaste, thanks to its 'unique triclene gel formula containing advanced whitening silicas' .... hmm no idea what that means but for 99p I was happy to try it and find out if these 'silicas' are as good as they sounded! The tube is user friendly with an easy to open screw top- I personally find these more hygenic than the lift up caps. The tooth paste is aqua blue in colour with a slightly metallic looking hint. I was very impressed with the ...  Read the complete review

For a while now I have only been using a toothpaste prescribed to me by Dentist. I have incredibly sensitive teeth due to an enamel loss though Bulimia and I grind my teeth and I found no toothpaste to be suitable for me at all, and believe me I've tried loads. However my dentist told me to try others out for a little while and to see if my teeth had improved with what he had been prescribing me and if not then I'd have to get back my prescription. The first one I tried was Sensodyne again that cost me a fortune and my teeth were back to being incredibly over sensitive and painful once again quick smart. I bought this one not because it is designed ...  Read the complete review

I often buy Macleans Fresh Mint toothpaste as it is usually one of the cheapest brands available in store. I recently decided to try their Ice Whitening toothpaste gel after being impressed by some of their sponsorship adverts on ITV television. The commercial spots feature ordinary ladies whose smiles and lives are transformed by using the toothpaste gel. I bought a 100ml tube of the gel which comes boxed. Inside there is a malleable soft plastic tube with a screw off top. Product information is printed on the box as well as on the tube itself. Macleans say that using the gel will give you "visibly whiter" teeth which will stay white for longer than ...  Read the complete review

I am on the holy grail to discover a toothpaste that is affordable, cleans my teeth but importantly gives them the appearance of being whiter. Like most of us over the years, whether its the food and drink we have, smoking, generally not going that small extra mile, alot of us dont have the smile beautiful and clean set of dentures that we had when we were kids. And I am one of those people. I have treid many toothpastes over the last year, and this is what I found with this one: Firstly, it was bought at an affordable price. I purchased it for a pound so did not break the bank. Good value for money as it comes in the standard 100ml, so will not be ...  Read the complete review