“ Brand: Macleans / Type: Toothpaste / Texture: Gel / Whitening Product / Skin type: for dry skin and for all types / What it does: Cleanses, „
* Prices may differ from that shown
I am on the holy grail to discover a toothpaste that is affordable, cleans my teeth but importantly gives them the appearance of being whiter.
Like most of us over the years, whether its the food and drink we have, smoking, generally not going that small extra mile, alot of us dont have the smile beautiful and clean set of dentures that we had when we were kids. And I am one of those people. I have treid many toothpastes over the last year, and this is what I found with this one:
Firstly, it was bought at an affordable price. I purchased it for a pound so did not break the bank. Good value for money as it comes in the standard 100ml, so will not be running out of it anytime soon. Also, the fact its in the typical toothpaste tube, its not too difficult to get every last drop out if you want to be frugal.
I always use quite alot of toothpaste in general, but do find when I am less heavy handed I do not need to use much, which is great.The texture is not the kind of gel which is a touch runny or see through in appearnace, it has structure and hold, so you will not lose half of what you put on your toothpaste down the plug hole.
Taste as you would expect is minty, but not too much.This for me is alittle more sutble than some other brands.
After using, I felt my teeth were clean, smooth to touch and overall did what it needed to do on that front, along with making my breath feel fresh.Although because I did not feel the taste was that strong, I have had other toothpastes that made my breath feel and smell better.
When it comes to whitening, its good that the packaging says clean teeth two times a day, as some whitening toothpaste say three. Obviously these type of products can not make any huge claims, they are very careful to use the words such as ' can ' ' may '. Well, for me I have seen no change in the colouring of my teeth what so ever. It has been three weeks now, I always like to give these things at least four, but my teeth are the same as they were at the beginning of March. I do have to ask myself should I expect any results from a product that cost only £1.00, and my answer is yes. If that what it suggests CAN happen on the packaging, then I live in hope.
My quest continues for the holy grail of whitening toothpaste. For anyone thinking about this product, buy it first and for most because it will clean your teeth. Do not buy it just because it says whitening.Like most things, this is something that may not work for me but may work for someone else.We all lead different lives, treat our teeth differently, eat and drink different foods etc, so there are so many variables. All I would say is dont assume it will work just because it has the word ' whitening ' on it.
For a while now I have only been using a toothpaste prescribed to me by Dentist. I have incredibly sensitive teeth due to an enamel loss though Bulimia and I grind my teeth and I found no toothpaste to be suitable for me at all, and believe me I've tried loads.
However my dentist told me to try others out for a little while and to see if my teeth had improved with what he had been prescribing me and if not then I'd have to get back my prescription.
The first one I tried was Sensodyne again that cost me a fortune and my teeth were back to being incredibly over sensitive and painful once again quick smart. I bought this one not because it is designed for sensitive teeth but because after reading the information stated on the box it told me that it removes stains without damaging tooth enamel (which is a worry to me), its also a gel rather than being anything abrasive looking and its from a brand I grew up with and know it contains fluoride. I purchased a 100ml tube of this on offer in Morrison's for just a pound and thought that at least if it was no good to me I wouldn't have lost a lot of money on it!
This comes in a mainly light turquoise coloured sort of metallic box. On two sides of it we are told that it is Macleans 'Longer Lasting' Ice Whitening Gel 'Visibly whiter teeth, icy fresh breath' and then other information on the box includes being told a bit about the product and how to use it (its not suitable for children under 7 years old and for best results should be used a twice a day), the ingredients and size is stated (as I have listed already) and contact details for the manufacturer are also listed. The tube is plastic and squeezy and the same in colouring as the box really with all the same information on it.
I can't believe that I am saying this, and believe me I really didn't think that I would be saying this but I love it...on every single level!
It squeezes very easily out of the tube and the gel is blue and looks like a gel really. It smells minty and tastes minty fresh and very refreshing, it isn't too sweet and certainly not too harsh or breathtaking or owt like that.
It feels smooth in use, froths up a little and isn't one bit abrasive feeling on my teeth and I always gently brush my teeth for around the two minute mark twice a day.
The results of this, in my case have been simply excellent. This doesn't upset my sensitive teeth at all and has actually benefited them. After trialing out the Sensodyne toothpaste everything hot and very cold was really hurting my poor old nashers, after a couple of days of using this the sensitivity had gone which is great as this isn't marketed as a sensitive toothpaste. This freshens my breath for a good hour or so and doesn't give my teeth a dried out feeling that I'm used to with the lack of enamel that I have.
Teeth feel really clean as well all day long and I mean all day! I don't get a grimy or plaquey feeling in my mouth for a good long time after using it so my teeth really do feel cleaner than ever!
What's more after a week of using this my teeth also look brighter and whiter! As a smoker and a rather heavy one at that I have found this to really brighten up my teeth and even remove a couple of old stains!
Quite simply this is a fabulous all round toothpaste and one I will be sticking to for the foreseeable future without a shadow of a doubt. I like using it, I like the way my mouth feels after using it and for hours afterwards, appreciate that this helps with the terrible sensitivity I was having and love the fact my teeth not only feel cleaner and fresher but that they really do look it as well!
Available in all good chemists and supermarkets etc.
This review is also posted on Ciao under this same username.
I often buy Macleans Fresh Mint toothpaste as it is usually one of the cheapest brands available in store. I recently decided to try their Ice Whitening toothpaste gel after being impressed by some of their sponsorship adverts on ITV television. The commercial spots feature ordinary ladies whose smiles and lives are transformed by using the toothpaste gel.
I bought a 100ml tube of the gel which comes boxed. Inside there is a malleable soft plastic tube with a screw off top. Product information is printed on the box as well as on the tube itself. Macleans say that using the gel will give you "visibly whiter" teeth which will stay white for longer than usage with a 'regular' toothpaste. The brand also state that this gel "removes stains without damaging tooth enamel". As expected the gel is also said to protect against decay by reducing plaque levels. Lastly the gel is said to leave "an invisible barrier" over your teeth which will help reduce "discolouration and dullness".
There is some other information you might need to know prior to buying this too. It is not suitable for children under seven years of age. You are advised to use it twice daily. It contains sodium fluoride, hydrated silica, glycerin, xantham gum and more - ingredients are listed in full on the tube.
The gel is a bright turquoise blue colour. It is not as formed as a white chalky toothpaste and can start to run on your brush after application so you can't mess around or it'll drip! The consistency is thick and gel-like with an obvious grittiness that holds the formula together.
Once I put the toothpaste in my mouth it starts to dissolve and form a lightly foamy mix. The foam is quite watery compared to regular white toothpastes and I find myself spitting out the bubbles more often. The grittiness of the gel can be felt on the tongue but it is very fine and not unpleasant.
The gel has a sweet minty and swimming bath style chloride aroma which is strong and refreshing. The taste is also powerful and very effective against freshening breath even when I've eaten garlic or onions! It's not so strong that it burns the mouth or leaves you gasping for air after brushing though. My mouth isn't left freezing cold or anything but it's left feeling really clean and brightened up.
After brushing my teeth look glossy and clean and I can slide my tongue or finger over them and they feel smooth and perfectly polished. The flavour of the gel lingers on my tongue and at the back of my throat.
I feel confident after using the gel that I can breathe around people without offending them with hot beverage breath or onion breath! The gel seems to provide a thorough and intense clean for the mouth - like the equivilent of a car wash for my motor. As well as leaving me confident to face others it makes my mouth more comfortable by removing stale tastes. I sometimes have problems using strong toothpastes as they burn the skin on my lips causing it to peel off but this toothpaste has not caused any problems of this nature.
I am enjoying using the gel and my teeth are looking white and healthy so I'm very pleased about that. I would definitely buy this again and would recommend it to others.
Check out Macleans whole range at their website:
I have often been complimented on the whiteness of my teeth, but a few months ago I noticed that they were looking a little more yellow than normal, so I vowed to do something about it. Rather handily, on my next delivery from Tesco, the toothpaste that I had ordered had to be substituted, and instead they provided me with Macleans Ice Whitening Gel Toothpaste. Just what I needed!
This fluoride toothpaste states that it has a 'unique gel formula with advanced whitening silicas to deliver 2 times the whitening action of an ordinary toothpaste'. Macleans also claims that it 'promotes healthy, strong gums with regular brushing', 'helps to break up, lift away and prevent stains to restore natural whiteness', 'helps protect against plaque and decay with regular brushing', and it apparently protects the natural enamel of your teeth.
The first thing I was impressed with this toothpaste was actually the cap! It is one of those large screw-on caps, so is much cleaner and less messy than flip-top caps.
On opening the cap, the strong minty smell is immediately noticeable. I like mint and find it very refreshing so I enjoy how this toothpaste has an 'icy fresh flavour' (as written on the tube), but if you're less keen on mint then this might be a bit strong for you.
I'm often a bit dubious about using gel toothpastes as I find them a bit gloopy and grainy, but this Ice Whitening Gel Toothpaste is totally different from any other gel toothpaste I've tried before. Once you start brushing with it, it froths up quickly and you can feel it getting to work in all the nooks and crannies in your teeth. In fact, if I didn't know better, I would think it was an ordinary toothpaste - you can't tell it's gel at all!
I find that after rinsing all this toothpaste away after using it, it feels as though my teeth are slightly gritty or as if there's a fine powder stuck to them. At first I thought that this was because I hadn't rinsed my mouth out properly, but later discovered that that's just the nature of the toothpaste. I quite like this as it makes me feel like the toothpaste is still working on my teeth even after I've finished using it, but other people may prefer their teeth to feel perfectly smooth after brushing. Either way, this only lasts for around half an hour so it won't get in shouldn't get in your way too much.
At this point it is important for me to state that my dad also tried this toothpaste for around a week. He suffers from some sensitive patches on his teeth from when he wore braces years ago, and using this toothpaste seriously aggravated his sensitivity. He normally manages fine with ordinary toothpaste, but there must be something in this which isn't great for sensitive teeth.
So, how does the toothpaste perform in terms of its whitening ability? My teeth were fairly white to begin with and I don't smoke or drink red wine and coffee, so there isn't much in the way of foodstuffs that could have stained my teeth. I have noticed an improvement in the whiteness of my teeth, but it isn't as dramatic an improvement as I was expecting. I may have been exaggerating a bit when I wrote the title of this review - this toothpaste does whiten teeth but not dramatically so. If you do smoke or drink red wine or coffee you may not notice much of an improvement and may wish to turn to other whitening methods.
As I mentioned I bought this from Tesco, but I can't remember how much for (all I know is that it was on special offer, so you may want to wait until they run another special offer again), but a 100ml tube can currently be bought from Sainsbury's for £2.09 per unit. For a toothpaste which whitens teeth gently I think this is a good price, as each tube lasts near on two months.
I will definitely be buying this again, and can recommend it to anyone. However, if your sole purpose of buying it is to dramatically whiten your teeth, you will be disappointed and should look elsewhere.
Ingredients: Aqua, Hydrated Silica, Sorbitol, Pentasodium Triphosphate, Glycerin, PEG-6, Aroma, Sodium Lauryl Sulfate, Xanthan Gum, Sodium Hydroxide, Sodium Saccharin, Sodium Fluoride, Limonene, CI 74160, CI 74260.
Contains: Sodium Fluoride 0.243% w/w (1100 ppm fluoride), Triclene®
The Macleans Ice Whitening toothpaste gel has recently become my favourite type of toothpaste, after having tried numerous types of numerous different brands and types.
The Macleans Ice Whitening toothpaste is first and foremost fairly different to your run of the mill colgates and aquafreshes in its consistency. The toothpaste is much thicker and feels softer and less abrasive. Having moderately sensitive teeth, many whitening toothpastes do not agree with my enamel and cause irritation unlike Macleans.
Like other types of Macleans toothpaste, the colour of the toothpaste is a fresh and vibrant blue and the taste is fresh and minty without being overpowering. You see a real difference when using this toothpaste after trying many of its competitors!
The whitening effect is also very spectacular. Many brands including the famous Colgate, Aquafresh and Oral B produce products claiming to help you whiten your teeth. In my experience the majority of these claims are simply untrue while the majority of the remainder make your teeth brittle, irritate your teeth and gums and do not leave you feeling refreshed and ready for the day first thing in the morning.
With Macleans Ice Whitening Toothpaste, you get a real performer that does what it claims on the packaging. You can buy various different sizes of the toothpaste with the larger size often being on promotion in Tesco, meaning I almost always buy two at a time.
I purchased this as it was on offer in Wilkinsons, it was reduced from its RRP of £3.52 to a bargain 99p for 100ml tube!
The main claim on the box is that it is 2X better than an ordinary toothpaste, thanks to its 'unique triclene gel formula containing advanced whitening silicas' .... hmm no idea what that means but for 99p I was happy to try it and find out if these 'silicas' are as good as they sounded!
The tube is user friendly with an easy to open screw top- I personally find these more hygenic than the lift up caps.
The tooth paste is aqua blue in colour with a slightly metallic looking hint.
I was very impressed with the taste, it left a real burst of freshness in my mouth for ages, it tasted just like the blue extra chewing gum!
Like many toothpastes there are claims such as protecting against plaque and decay, and enamel protection but I think these results can only really be seen after a very long period of time and I cant really compare to other brands.
What I can compare however is the claim to breaking up, lifting away and preventing stains to restore natural whiteness- and this most definitely works! My teeth looked and felt really clean and had a sparkly white finish. Im fortunate enough not to really have permanantly stained teeth so I don't know if this product would be any good at removing these but for immediate stains like tea, red wine etc it worked really well.
I would definitely reccommend this toothpaste but only at a reduced price, I think £3.52 is quite pricey and the results were not dramatic enough to warrent it. For 99p however I was very pleased with my purchase and returned to stock up while the offer was still on!
(1100ppm fluoride) Not suitable for under 7s.
Tube and box fully recyclable.