I don't have a brand preference when it comes to toothpaste so I picked up this toothpaste on a special offer at £1 for a tube which is about the most I'd like to be paying for a toothpaste really! This tube promises fresh breath, plaque prevention and clean feeling, all the aspects you might expect from a decent toothpaste really!
Macleans have been making toothpaste for many years, and are currently owned by the pharmaceutical giant GlaxoSmithKline. There are a few varieties available, we currently own the fresh mint version but Macleans also offer their speciality whitening toothpaste, designed for those conscious of their smile. I find the whitening toothpaste a little strong in terms of mint flavour, but the fresh mint one that we got on offer for £1 has the right balance of cool mint flavour.
However, I am undecided as to whether a stronger flavour in toothpaste actually means its doing a better job, or whether that feature adds to fresher breath for longer. I would be inclined to say that it does leave a fresher taste in your mouth for longer but I'm not sure what the ingredient is that determines whether a toothpaste is whitening or whether that is just a marketing ploy! Regardless, I am very satisfied with Macleans the brand overall, but would not pay more than £1 really unless I had dental problems.
Is it effective? Yes, I brush twice a day, some people favour brushing more or less frequently but again it is all down to personal preference. It is recommended by dentists to spend approximately two minutes brushing and I know you can get mini two minute hourglasses to check up that the kids are spending enough time brushing their teeth!
The product does what it says it does, gives you a fresh mouth, provides a not too overpowering minty flavour and cleans your teeth effectively to reduce the likelihood of a build up of plaque.
You can brush with an electric toothbrush or a normal toothbrush though some dentists suggest that the supposed benefits from electric toothbrushes are in fact a myth!
The tube lasts a fair amount of time, perhaps 3-4 weeks in our house with the two of us using it.
Available in large supermarkets and cosmetics stores such as Boots and Superdrug, alongside bargain stores like Wilkinsons and Poundland, this toothpaste is not difficult to come across at all! I would recommend the £1 offer currently on in Tesco but do not know how long this is on for!
Macleans toothpaste have a website over at www.macleans.co.uk and this is not a very informative website but it does suggest that there is currently a competition on, you can find your code to enter on the side of certain boxes, and the prizes sound pretty nice - spa days and pamper days! Unfortunately my toothpaste is not a competition tube!
A well known family brand and a quality, timeless product.
When I was growing up there was only one toothpaste brand that ever pitched up in my bathroom and that was Macleans. My Dad swore by it and went mad if Mum bought anything else!
Me, as a grown up I usually buy Blanx toothpaste. Yep its a bit expensive compared to other known brands but I trust it and like it alot and thats why its rare for me to review any other brand of toothpaste, I simply stick to what I know best!
However the other day I had a problem. I opened up a new pump to use dispenser of Blanx and it wouldn't work and was jammed. I needed toothpaste and didn't have a lot of cash on me at the time so I ran up to Poundland and spotted this and bought myself a tube of it to be going on with.
The box is oblong in shape and colourwise is blue, silver and white and on two sides of the box we are told that it is Macleans Total Health 'Deep cleaning action, for healthy gums'. Other information on the other two sides of the box tells us a bit of information about the toothpaste, how to use it and the ingredients are listed, the size is given which in my case is a 100ml an contact details for GlaxoSmithKline (the manufacturer of the product) are stated. The tube colourwise is the same as the outer box, squeezy with a twist on/off white plastic cap/lid to one end of it and contains all the same information as given on the box. Informative packaging this is and I do like the flexibility of the tube and the fact that you smell the mintiness of this before the tube is even opened!
The Toothpaste Itself:
Well the toothpaste is smooth and pure white in colour and a good consistency and more of a cream than a gel. It smells minty fresh and tastes just the same really. The mint flavour is a bit hot though but not uncomfortably so or anything and it foams up in the mouth and is smooth in use.
You can of course use this twice a day and it is suitable for under 6's to use as well, so suitable for all the family!
It promises to be an antibacterial formula and to give a deep down clean against plaque and that it gives 12 hour protection against decay and that it promotes healthy teeth and gums with regular brushing.
I find this to really leave my teeth feeling deep down clean and looking it too and my breath is left smelling pleasantly minty for a good few minutes after using it too. This is great on my stained teeth too bringing them up whiter over time and all in all I really like this strong and powerful toothpaste and it gets a huge thumbs up from me!
Available from all good supermarkets and chemists and of course discount stores such as Poundland!
This review is also posted on Ciao under this same username.
Recently bought this product as my son likes the taste of macleans whitening toothpaste. After using this he had to drink copious amounts of milk, water to get rid of the burning taste in his mouth. Developed skin irritation on his mouth a couple of hours later. Awful taste. He said it tasted as if I'd been using the toothbrush with Cif to clean round the taps! On looking at the contents of the toothpaste I noticed it contains limonene - look at what this is - a chemical used mainly in solvents in the manufacture of resins, perfumes and aerosols. Please, Glaxo, go back to the old formula! The one star rating does not mean anything. I wouldn't recommend it to anyone.
last month we had macleans total health whitening beacause it was on special offer....really nice flavour etc so decided to buy it again this month...only now it is a "new formulation" and tates disgusting...like eating a citrus/aniseed bar of soap...where has all the minty freshness gone?!?
Looking after your teeth is a very important thing as you only have one set and it is best to look after them as well as you possibly can and so not to have them removed and have false ones, I have all my own teeth and have only had one removed so far and I brush my teeth after every meal and if I am not able to for some reason, I make sure I give them a good clean the next time they are brushed.
I bought a Macleans fresh mint for only 80p for a 100ml tube, the paste is white and the texture is very soft and smooth and it is a very thick paste and the taste is very minty but it is not over powering and it does not burn the mouth as I have found some other toothpastes tend to do.
The top is quite a wide one and it can also be placed upright to place on the bathroom sink or a shelf and it has a fluoride for cleaning and polishing the teeth and it is also has natural peppermint oil to give a fresh breath, and it protects against decay and plaque and it is very kind to the gums also.
I have found it leaves my teeth with a nice smooth texture on the teeth too and it has also makes them feel exceptionally fresh and I have used it on the tongue with a brush and it has not been too strong in that area and it has not burned it either.
The tube has a wide nozzle for easy dispensing onto the brush and it is also very easy to rinse from the mouth with water or water on the brush as I use both these methods.
For the price I think it is excellent value for money and the quality is very good too and I think this toothpaste is a very reasonably priced toothpaste and macleans have been around for many years and are a very reliable brand indeed.
I will continue to buy this brand as I think it is a very good one and also it suits my teeth and I want to keep them for as long as possible and to have strong healthy teeth and gums too.
It is also not too abrasive on the enamel of the teeth and removes stains very well too and I recommend this one to anyone to give it a try as I think it is well worth the money and for the very low price I think it is a good price and very good quality.
I rate it 5 stars.
I never really stick with one brand of toothpaste in particular instead I usually just go for the one with the best offers but out of all that I have tried I have always liked the Macleans a lot.
I recently bought the Macleans Cool Mint toothpaste with natural peppermint oil, from my local shop as it had 50% extra free and I thought it would make a nice change from the usual spearmint flavour toothpaste.
The contents of the tube were a white paste, which immediately smelled of the peppermint oil. I put a small amount on my electric toothbrush and began to clean. I didn't find the toothpaste had a very invigorating fresh minty taste as it promised on the packaging. Once I had finished my teeth felt fairly smooth but not as good as I would have liked. Also my mouth was left with a very mild mint taste that had disappeared in about half an hour. I have tried other toothpastes, which had a more abrasive consistency like the ones that use baking soda, and these have always cleaned my teeth well.
I think this is a good basic toothpaste, as it only cost me 85p for 100ml(50% was free) but it's not up to the usual Macleans standard as it didn't freshen my breath powerfully as the Macleans whitening does.
I also decided to compare the fluoride levels with another two popular brands and this is what I noticed.
1 Colgate Total plus Whitening with 0.32% 1450ppm of Sodium Fluoride
2 Macleans cool mint with 0.306% 1400ppm of Sodium Fluoride
3 Aquafresh multiaction and whitening with 0.243% 1100ppm of Sodium Fluoride
Now I don't know about you but I have never really looked at these figures before and I can't say that I really understand them, but all I do know is that Fluoride is recommended to prevent tooth decay
However when I recently looked into Fluoride a little further I actually found out that it's a substance that is more toxic than lead and almost as toxic as arsenic. Yet we are bombarded by every type of fluoride dental product including floss and mouthwash.
The World Health Organization warns that a chronic fluoride intake of 2.0-8.0 mg per day can lead to skeletal fluorosis, a debilitating and sometimes crippling bone disease.
Fluoride is even present in water, so who knows what our daily intake is and what we could be doing to ourselves.
As Manufacturers are allowed to include fluoride up to a concentration of 1500ppm, I am going to start rethinking the toothpaste I buy from now on and the level of Fluoride that I am in taking.
Toothpaste, a matter of choice a matter of taste. Ive been using Macleans toothpaste for my oral hygiene for as long as I can remember. It is accredited by the British Dental Association (BDA) and sold by appointment to H.R.H Prince of Wales.
Macleans is the trademark the product is produced by SmithKline Beecham.
I choose Coolmint its invigorating minty flavour helps me start the day with a zing providing effective oral care and fresh breath. Now I am accustomed to the taste it is re assuring that I can purchase it from most stores. The coloured paste contains a combination of fluoride and calcium GP to help strengthen teeth it also includes an antibacterial agent Triclosan. Brushing daily helps fight plaque and keep your gums healthy and clean.
Triclosan - anti bacterial agent.
Sodium Monofluorophosphate 0.8% w/w (1055ppm fluoride).
Calcium Glycerophosphate 0.13% w/w.
The packaging also warns against overuse for the under 7 year olds - consult your dentist. I might add I brush a little to hard and this may have led to un necessary gum erosion.
i saw this reccomended in a magazine and the minitube was only 79p so i thought i might as well
THE GOOD STUFF ;-)
i found that the toothpaste glitters when you put it on the brush, which has nothing to do with how it cleans your teeth but i quite liked it anyway. also, after the first brush i could see that my teeth were reflecting the light, or better thatn they normally do. i have been using this toothpaste for about 4 or 5 months and my teeth are definately whiter
THE BAD STUFF :-(
the only thing i found was that it was quite expensive and the taste took about a week to get used to.
OTHER STUFF BY MACLEANS $$$$
well you have probably seen lods of other stuff by macleans, but they make basic toothpaste, mouthwash, toothpaste for milk teeth and lots more ( good lord u must think i am really sad knowing all this!)
WHERE CAN I GET THIS WONDERFUL STUFF???
it is available from tesco, asda, morrisons and boots. probably other places aswell but i cant really think of anywere else
Macleans detox toothpaste 100ml with flouride.
I just recently tried this toothpaste because it claims to have anti-bacterial properties.
When I first saw it on the shelf I thought, anti-bacterial, kills germs. Kills the germs that cause plaque. Plaque causes tooth decay. Looks like it could be good for my teeth as well as my gums.
I don't have as many teeth as I should have. Some of them were taken out either because of decay or because I'd got an absess that required the tooth to be removed. (Yes I'm still pretty).
Obviously I want to keep as many of my own teeth as I can, that's why I thought it would be a good idea to try this toothpaste.
I usually use Pearl Drops toothpaste to whiten my teeth, but this didn't get rid of that old problem, dog breath.
I like to eat spicy foods, usually those that have garlic in them, so not having garlic breath in the morning for work is always a problem for me and I used to try and avoid eating this type of food during the week because I didn't want to have my work colleagues and customers experiencing my second hand garlic breath. Now I've used this tooth paste I can enjoy spicy foods during the week again.
This toothpaste has a really cool peppermint flavour and claims to eliminate bacteria and states that it is a daily anti-bacterial revival for the mouth.
The first time I tried it I was blown away. I found it does exactly what it says it does.
My whole mouth felt clean and not just my teeth. My tongue tingled with freshness and that freshness got rid of any odours on my breath. For the first time ever I felt really clean and it made me smile. Even my gums felt deep down, thoroughly clean.
Everyone knows that your mouth is one of the dirtiest places on earth. Full of germs and other horrible bacteria. I'm sure that any sane person who likes to kiss and be kissed doesn't really want another persons germs in or on their mouth. Yuck. This toothpaste could be the solution for every romantic out there.
Strangely enough, since I've been using this I haven't had a cold and it really does clean your teeth too.
I bought it at Tesco's for about £1.95, but prices could vary.
So if you want to get rid of bad breath, dog breath or just have a really clean mouth with a really long lasting deep down clean freshness, then I suggest you give Macleans Detox anti-bacterial toothpaste a try. I don't think you'll be disappointed, your mouth will thank you for it, ( and so will the person you like to kiss most).
It will Maclean your whole mouth. Get it now and get those lips puckered for some kissing.
macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste! macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste!macleans freshmint toothpaste! I recently bought Macleans FRESH Mint toothpaste. Im not into all these whitening, fizzing, super powered toothpastes. like the basic ones. I got this one from Safeways for £2.55 on a buy one get one free offer. BARGAIN I thought!!! Macleans is available at al chemists/drug stores and supermarkets so itis easy to get hold of! The paste is a product from GlaxoSmithKline Consumer Healthcare, Brentford. It is also by appointment to HRH The Prince of Wales. The 100ml tube is in a cardboard box. Quite brightly decorated with Blue and white, to portray the fresh element I spose! On the box and tube, the product claims to: 1) Have an Antibacterial action 2) Helps strengthen teeth 3) Fights plaque 4) Fights decay 5) Freshens breath The five core elements expected of your toothpaste in my opinion. The paste is just plain white but who needs stripes!! The top/cap is a flip top so easy to open but can get a bit gunged up so it needs to be kept clean and clear of excess paste. If it does get gunged up the top wont shut and toothpaste goes hard! Yuk! Oh
and dont forget to peel off the little foil seal from inside the cap before you start!!! Directions for use: Brush twice daily. For children under 7, use a pea sized amount and supervise to minimise swallowing. If using Fluoride supplements, consult your dentist. Do not use if the foil seal on the nozzle is broken. Remove foil before use. Active Ingredients: Sodium Fluoride 0.036% w/w (1350ppm fluoride) Unfortunately I have no idea what this means!!! But it does say to try not to swallow so I assume its enough fluoride to be bad for you! The paste smells a bit like Tic Tacs, the little minty sweets from the eighties (or whenever!!! I ate them in the eighties!)I placed a centimetre length of paste on my brush as directed and dampened. Then i began to brush. I try to brush for three minutes as recommended by my dentist. I ensured my teeth would need a good clean and my mouth a good freshen up by having a few beers and a kebab the night before!! Euch!! Yes i will test this toothpaste to the limits!!! The sensation was plesant, it was immediately refreshing on the tongue and gums, although I found it rather hot on the tip of my tongue! My little boy found it a bit hot for his tiny mouth! When I ran my tongue around my mouth the freshness seemed to follow. Ten minutes later and my mouth feels clean and fresh. If i run my tongue around my mouth again, I still get the cool freshness i did when I had first brushed them!! Cool!! I always brush before going to bed but hate it when you wake up next morning with a furry mouth. This didnt happen with this toothpaste. Obviously the inevitable morning breath did occur but my mouth did not feel yuk, as it can sometimes. I definitely would recommend this tooth paste if you just like a good old fashioned white one what practises what it preaches!!
I don't necessary always buy the same brand of toothpaste, it can be difficult getting toothpaste that suits us all in the family household. My children always seem to complain about the minty toothpaste being too nippy in their mouths, so they always used a fruity brand toothpaste that is especially designed for children. When out shopping one day I decided to buy the macleans cool mint flavour, It comes in a emerald green box with white lettering of the macleans brand name, you can also get a freshmint flavour which comes in a blue box which I have also tried, both these toothpaste cost 59p for 50ml tube. I really feel that every time I brush my teeth with this toothpaste it leaves my mouth feeling cool, fresh and clean, it taste a bit like wrigleys spearmint chewing gum so it's not too strong and even the kids seem to like it where as they find the freshmint flavour one a bit too nippy on their tongues. Macleans toothpaste has an antibacterial action which kills bacteria where your brush does not reach, by brushing twice daily with macleans it will help fight the plaque, prevent tooth decay and keep gums healthy, the flouride and calcium which are probably the two most important ingredients will help to strengthen the teeth. It is also approved by the BDA. I must mention, children under 7 years should only use a pea size amount and should be supervised when using toothpaste containing flouride to minimise swallowing, too much flouride could lead to fluorosis (permanent teeth discolouration), so it is best to consult the dentist if your child uses fluoride supplements.
....and yes it is only a toothpaste! While waiting for Dooyoo to put on the product for my latest opinion I thought I would fill the void with another piece about a product that we all know about. Until that day, when our teeth are merely objects that stare at us from a glass on the bedside cabinet, toothpaste is an essential part of our life. To make it a bit more interesting I thought that I would think of a more exciting title... So forgive me! I am not particularly loyal to a brand of toothpaste; I generally go for what ever is on offer and am not particularly bothered about what brand it is. I was reading a report from the British Dental Association, or BDA, (boring I know, but it was for an enquiry at work!) and I was reading about the toothpastes that they recommend as being "good". Too much fluoride is bad, especially for young children, and some toothpaste brands contain too much. Maclean's Freshmint toothpaste is accredited by the BDA as one that has a normal fluoride content. Brands such as Colgate Triple Cool Stripe and Crest Complete have a high content and are not recommended particularly for children under the age of six. Too much fluoride can cause flourosis and, as children can ingest fluoride, it is advised that you supervise their brushing and only allow them to use a pea-sized amount of toothpaste on their brush. Although Maclean's Freshmint contains some fluoride it is still a good choice in your oral hygiene regime. So when I discovered that it was also being sold for 55p for a 50ml tube I was very impressed that something so reasonably priced could be good for you too. Freshmint also comes in 150ml tubes and also in pump dispensers; very good if you are annoyed with people who leave the tops off of part squeezed tubes! Prices vary, but expect to pay around to £2.00 for the pump one, up to £2.00 for the 150ml tube and anywhere up to £1.00 for the 50ml size. I am lucky enough to get mine
cheaply from my local Bodycare shop, and can often get the larger sized tube for 99p (bargain!). The packaging is a distinctive bright blue colour box with the white lettering of the Macleans brand name. Macleans is a company that has long been respected in the field of oral care; they also produce mouthwashes and other toothpastes, such as Maclean?s Milk Teeth and Maclean's Whitening. The company was set up in 1919 by a New Zealander called Alex Maclean (hence the name!). He launched the first whitening toothpaste, called Maclean's Peroxide Toothpaste, in 1927?.. The rest is history! The toothpaste itself is a very uninspiring plain white colour; nothing fancy or stripy, just functional and clean looking. Although there is also a Coolmint variety, (that comes in green packaging) I prefer the taste of the Freshmint option. Like its name suggests it is minty and fresh and leaves your mouth, and more importantly your teeth, feeling clean. It even makes my mouth feel good after a night out, so it must be effective! Brushing your teeth cannot prevent tooth decay or gum disease, but it can help. If you brush your teeth at least twice a day with a good fluoride toothpaste you are considerably improving the chances of maintaining healthy teeth. Coupled with a sensible diet and regular visits to your dentist, you can at least give your teeth and gums a fighting chance! Maclean's Freshmint Toothpaste contains fluoride, calcium and Triclosan (an antibacterial agent) that are considered to be effective way to remove plaque tartar and bacteria, and will also help to ward off bad breath. The combination of the fluoride and calcium also help to strengthen your teeth. So, in conclusion, I am recommending this toothpaste as a part of your oral healthcare routine. Not only is it cheaper than some of the other brands it is also very good at its job. Not all toothpastes are recommended by the BDA, so it is definitely worth
going for one that is. So, for no frills toothpaste that actually works, give Maclean?s Freshmint Toothpaste a try! For further information about Macleans and their products go to http://www.macleans.co.uk For further information about Oral Healthcare contact your dentist. Note: I am sorry if anyone is offended by the title of this opinion. It is intended only as a joke
For all of my life I have used Macleans Freshmint toothpaste, the sole reason is that it's what my mum always bought! Now that I have to buy my own toothpaste, I still make it Macleans. I may be quite biased in this review, because Macleans is the only toothpaste that I ever use, but if you want to take a look inside my mouth, you will see that this toothpaste is an excellent product...no fillings, and perfect sparkling teeth! Macleans is produced by SmithKline Beecham, which you'll find is the manufacturer of many health care products, the correspondance address is, SmithKline Beecham Consumer Healthcare Brentford TW8 9BD There doesn't appear to be a telephone number or website address, so you'll have to make do with that. Now for the all-important ingredients list: Calcium Carbonate Water/Aqua Sobitol Glycerin Sodium Monofluorophosphate * Carrageenan Cellulose Gum Sodium Saccharin Triclosan (an antibacterial agent) * Hydroxyethylcellulose Calcium Glycerophosphate * Sodium Hydroxide PVP Those marked with a star are 'Active Ingredients'. I bought my tube of toothpaste (125ml) from Wilkinson for 98p, but obviously the price will vary! In my opinion it is excellent value for money. The box has five promises on it, ~ unique cleaning action (always a good thing!) ~ helps strengthen teeth (as toothpastes should do!) ~ fights plaque (away with that nasty yellow stuff) ~ fights decay (yay, no falsies for me) ~ freshens breath (minty fresh, nice!) Macleans doesn't make false promises, cos it does do all this! As I mentioned earlier, I have no fillings, despite my very sweet tooth, and my dents are sparkly white. Macleans does clean, and protect at the same time. The flavour is, well, minty. It's not too strong, but it does leave your mouth tingly and
feeling fresh afterwards, so you don't have to worry about knocking anybody out with gas-mask-worthy breath. It comes in a traditional squeezy tube, easy for kids and adults alike to use, only problem is that you can never get that last drop out, but who cares, the price is bargainous! Final point, SmithKline Beecham is By Appointment to Prince Charles, so you never know, he might be using this toothpaste, or at least he should be cos it's bloomin excellent stuff!
Who cares about toothpaste? Well, I do!!!! Why? Because a couple of weeks a go my Mum swapped brands to a Asda brand and I nearly choked whilst brushing my teeth. I still can?t believe what happened and Why. I woke up at 6.30 like a normally do and when I was brushing my teeth I suddenly started coughing and it was an awful appearance. So much so that the doctor had to be called. But, thankfully I am ok now though. But, it made me realise how important Macleans toothpaste was to me. I have been using this brand for quite a few years now. First, it was Macleans then Macleans Whitening because I thought the whitening would help make my teeth shine. I was always happy with this and my Mum says the only reason she changed was because they didn?t have it in stock. So, I do appreciate Macleans or Macleans Whitening toothpaste and although I don?t know whether it was a one off or something in the other toothpaste one thing is for sure that I am not willing to take the risk. So, apart from that what is good about Macleans toothpaste? The Whitening helps to utilise a stain prevention chemical and keep you teeth nice and clean. If you smoke and have yellow teeth then get this toothpaste because you will soon see the difference. The toothpaste helps fight bacteria and also prevents tooth decay. It also has a nice taste and one that doesn?t make me choke. If you brush twice a day your teeth will be really clean and over time they do actually reduce the chance of filling. It?s also a toothpaste that was recommended by my dentist. The price of this product varies from £1.25-£1.75 and it available from supermarkets, general stores and most convenient stores. I was given a huge fright when I changed my toothpaste or rather when my Mum did. So I will definitely be sticking with this product. It keep my teeth bacteria free, fights plaque and tooth decay and on top of that and most importantly I don?t chok
e on it. So, I do recommend this product a lot because it?s great value.
I bought this product after reading a good report about it in a mag, and I wanted to try it myself. With me being a smoker, I usually go for toothpastes claiming to have a whitening effect. So influenced by this report, written by a top beauty columnist, I gave it a bash, and can honestly say it is by far the best I have tried. It is very gently on your teeth n gums and leaves no residue afterwards, yet thoroughly cleans your teeth and leaves them noticabelt whiter within a few brushes. The taste is nice too and after brushing you feel much more refreshed all round. I'd definately recommend this product to anyone, especially smokers and coffee drinkers as, in my opinion, this product does the job far better than the smokers toothpastes and polishes currently on the market.