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Macleans White & Shine Toothpaste

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£5.49 Best Offer by: ebay.co.uk See more offers
16 Reviews

Brand: Macleans / Type: Toothpaste / Texture: Gel / Whitening Product / Skin type: for dry skin and for all types / What it does: Cleanses,

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    16 Reviews
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      16.12.2013 00:07
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      Hasn't whitened my teeth at all.....

      INTRODUCTION
      ----------------------
      When it comes to toothpaste I'm not too fussy. As long as it cleans my teeth and gives me fresh breath I'm happy. After all, toothpaste is toothpaste right?!
      I tend to go with whatever is on offer as there is usually one on offer for about £1 in all the supermarkets. I go for the cheapest but out of the cheapest if there's one offering whitening properties, then that one wins with me!

      HOW MUCH?
      ------------------
      So I came across some Macleans White 'n' shine Toothpaste in Tesco on offer for £1. It is usually £2, half price and whitens teeth, I popped it in my trolley.

      I've since seen it on offer in Tesco for two for £1 and three for £3.

      THE TOOTHPASTE
      ----------------------------
      What can I say?! It's just like any other toothpaste really. It is white and tastes minty.
      Whilst brushing it foams up quite a bit but not as much as some other toothpastes I have previously tried. I like toothpaste to foam quite a bit as, for me, it makes my teeth feel that little bit cleaner. Maybe that's just me?

      After using this toothpaste, my teeth feel clean and my breath is fresh. Although thinking about it, no more really than any other brand.

      THE CLAIMS
      -----------------
      Macleans White 'n' Shine toothpaste claims that you will have whiter, shinier and smoother teeth after just one week of using it.
      Really?!
      I used this toothpaste three times a day for more than a week and have noticed no difference what so ever. Yes my teeth feel clean (as I would expect!) but whiter, shinier or smoother? No not really!

      CONCLUSION
      -------------------
      This toothpaste has been ok, and everything I would expect from any normal toothpaste. I am disappointed though as it doesn't live up to it's claims at all.

      Would I recommend?
      I would while it's on offer as it's an ok normal toothpaste for £1 or less but if you are looking for a toothpaste that will help whiten your teeth then definitely avoid this one.

      2 / 5 from me. Not great!

      xx Mrs K xx

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        07.08.2013 21:28
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        Macleans White & Shine Toothpaste

        I am not usually fussy about what bathroom products I buy or what toothpaste I buy, I tend to buy whatever is on offer or store own brands. This toothpaste actually came courtesy of my mother in law as I had forgotten to pick some up with the food shopping, so I was given this from her store cupboards!

        It is from the Brand Macleans and is called White and Shine. On the front of the tube it tells you that it provides - enamel protection - polishes for whiter, shinier teeth. The tube is sold sealed within a cardboard tube. The colour scheme is as pictured in the file photo.

        On the reverse of the tube it lists in more detail what the benefits of this toothpaste is: - Unique dual action whitening formula for whiter teeth - Micro-buffers help polish away imperfections for shinier smooth teeth - Enamel protection - With regular brushing helps protect against plaque and decay.

        It also lists the ingredients: Sorbitol, Aqua, Silica, Hydrated Silica, PEG-8, Sodium Lauryl Sulfate, Aroma, Xanthan Gum, Disodium Phosphate, Titanium Dioxide, Sodium Saccharin, Sodium Floride, Mica, Sodium Sulfite, Limonene.

        I have been using this particular toothpaste for about two weeks now and I haven't noticed my teeth are particularly whiter. The toothpaste is a white shimmery colour with white lines through it. It tastes very minty. However I have found that after brushing my teeth with these, they feel very clean and it leaves my mouth feeling fresh.

        This is available to buy from most Supermarkets. It is usually around the £2 mark. It is useful to note that this toothpaste is not suitable for children aged under 7 years.

        Overall I am happy with this toothpaste. It comes from a well known brand and leaves my mouth feeling fresh and clean. I will deduct a star as I don't feel it has left my teeth looking any whiter.

        Thanks for reading.

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        29.05.2013 09:09
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        Definintely not for me, I'm afraid. If you like spearmint flavour, may be worth £1.

        ~~Macleans £1 bargain?~~

        My big issue with toothpaste is that I *really* dislike spearmint flavour, and I find that most brands tend to prefer spearmint rather than peppermint. Years ago I discovered that Macleans was more freshmint/peppermint flavour, and I have stuck with the brand ever since.

        Over the last few years, though, they seem to have started to branch out into different variations - whitening, ice whitening, white & shine, total health, total health whitening ... aaarghh!! The range is quite confusing, there seems to be a lot of crossover in what they each aim/claim to achieve. I think I have tried them all over the time they've been available, as I just tend to pick up whichever are on offer, or pop up in B&M or Poundland... they all seem to take it in turns to be found at £1 for a 100ml tube.

        ~~Shocking experience!~~

        On this occasion I opened this White & Shine a couple of weeks ago, and was quite shocked by what I found! (maybe I'm easily shocked!)

        Firstly the smell/taste. This is definitely more towards spearmint flavour, and I'm fairly certain I've had this particular variation before, so I think there must be a change in formula. I think the fact that up to this point all the variations have a more freshmint flavour there should be some way of making clear that this particular one has a change of direction in the flavour department. All the range have very similar branding and colouring so it's reasonable enough to expect no significant difference in flavour.

        Secondly the look and consistency - this is a blue and white striped toothpaste (Macleans normally plain white) and it's also much thinner (almost sloppy!) than other variations.

        ~~Blinding white teeth!~~

        Well, not quite. The front of the shiny tube has a gleaming diamond above the "white & shine" wording, just to illustrate how dazzling your teeth will be, and beneath the words it states "Shinier & smoother teeth in 1 week" (with regular usage compared with a family toothpaste). Assuming my other tubes of Mcleans would be classed as family toothpastes, I must say that I have not noticed any difference either to colour or smoothness of my teeth during the past couple of weeks. Well, let's just say that so far no one has asked me to stop smiling due to me dazzling them.

        ~~Science bit~~

        The back of the tube gives more information about how the science works, stating "microscopic whitening pearls clean, whiten and polish for a smooth and shiny appearance". It all seems a bit over the top to me, and so far I have to say, without foundation.

        It also states "with regular brushing helps prevent plaque and decay" - but surely one would expect that of every toothpaste or there wouldn't be any point, would there?!

        The ingredients are listed as follows:
        Aqua, Sorbitol, Hydrated silica, Glycerin, Pentasodium Triphosphate, Sodium Lauryl Sulfate, Alumina, Aroma, Xanthan Gum, Cocamidopropyl Betaine, Chondrus, Crispus, Sodium Fluoride, Sodium Saccharin, Titanium Dioxide, Sodium Hydroxide, Mica, Limonene. The content of the toothpaste is Sodium Fluoride 0.32% w/w and there is a warning to consult a dentist or doctor in case of intake of fluoride from other sources. It is not suitable for children under 7 and there is further advice to discontinue to use if irritation occurs.

        I'm no scientist, but a small amount of quick googling tells me that despite the bafflingly long list of ingredients, there isn't anything out of the ordinary for toothpaste in there.

        ~~A variation too far?~~

        I hope this is not the start of a big change in Macleans manufacture in terms of the flavouring... hopefully, it will turn out that this is just one variation too far for me. I dislike the flavour intensely and am going to be buying a replacement as soon as I next see one of the other varieties for my budget price! In terms of it's claims, I'd go as far as to say that I think it's a bit ridiculous to suggest that a £1 tube of toothpaste is going to give you shinier, whiter teeth within a week.

        On the other hand, for £1, if you don't have a problem with spearmint flavour, I guess it does a reasonable enough job, and represents good value, so I still realistically have to give 2 stars.

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        06.07.2011 16:30
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        A good toothpaste to be bought when on offer.

        When it comes to buying toothpaste I always try to make the best compromise between quality and price as I want to keep my teeth in the best possible condition for the best price. Luckily for me, supermarkets regularly have good quality brands on offer for good prices. I opted to Macleans White & Shine as it was on offer for only £1 in my local Sainsburys a while back.

        --- The Tube ---
        The toothpaste comes in a 17cm long plastic tube that has a large white screw cap on the end. The tube is blue in colour and is quite shiny which makes look good is very appealing when on the supermarket shelf. On the front it has the product name in large text and the rear has all the product information in a small font.

        --- The Toothpaste ---
        Being a whitening toothpaste, I generally had two expectations from it. My first was to keep my teeth clean and my breath fresh, the second was to keep my teeth looking white and clean.

        As a toothpaste, I find that it works very well. I only have to use a small amount of on my brush for it to clean my teeth. The toothpaste is white in colour with a very strong minty scent and flavour to it. I find the strong flavour and scent good as it helps to overpower and bad smells and keeps my breath fresher for longer than other toothpastes I have used. I do find that as it is so strong it does make me sneeze a bit though! When cleaning my teeth, the paste froths up quite well and is easily distributed around the mouth. This makes cleaning simple and effective as it allows all my teeth to get a good clean with the paste.

        The other thing I have been looking out for when using this toothpaste is whether it actually helps whiten my teeth or not. Before this toothpaste I used a toothpaste that was not whitening and so I have a good comparison to make. Before using this toothpaste my teeth were a little bit yellow due to a bad diet recently, however after using this toothpaste for nearly a month, I do believe that there is a noticeable difference in the colour of my teeth. I find that my teeth do look a little whiter and cleaner which has to be due to the toothpaste.

        --- Where to Buy ---
        This toothpaste can be bought in most major supermarkets and shops as it it produced my one of the leading brands. It will normally cost £2.09 from Sainsburys, which is quite a lot more than I paid when it is on offer.

        --- The Verdict ---
        As whitening toothpaste it is very good as it provides a great clean, keeps your mouth smelling fresh and it does seem to make your teeth a bit whiter. When it is on offer, this is exceptional value for money however at the full RRP I probably wouldn't buy it as there are cheaper toothpastes that will do a similar job. Due to the high RRP I am only going to give this 4/5.

        Thanks for reading.

        This review may also appear on my blog and on Ciao under the same username.

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        06.04.2011 09:51
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        see review

        Macleans is an Australian brand and part of the wider GlaxoSmithKline group of companies. The first tube of Macleans was produced in the mid-1950s. Now Macleans covers a wide range of toothpastes and toothbrushes. The one I'm writing about is one of Macleans whitening products, to give the full name, Macleans white & shine toothpaste.

        The packaging and the toothpaste:

        Macleans White & Shine toothpaste comes in a recycled cardboard box, which is covered with Macleans white logo and a navy blue circle. There is a picture of shining crystal diamond above 'white & shine' words which are noticeable on two faces of the box. One of the other two faces is used to display ingredients clue and directions for use; another one is used to celebrate its 'dancing on Ice' sponsorship.

        The blue tube is collapsible and made of plastic and foil that is used by most toothpaste at the moment. The top of the tube is a hard plastic white lid that is used to unveil a small hole from which the toothpaste comes out. The toothpaste is off white liquid with white crystal strips inside. There are some information about using and ingredients on every face of the tube too.

        Main Ingredients:

        Macleans white & shine toothpaste is formulated with Sodium Fluoride to 0.243% w/w (1100 parts per million of fluoride). Generally the fluoride content in fluoride toothpaste is 0.22%.

        The main ingredients are Sorbitol, Aqua, Silica, Hydrated silica, PEG-8, Sodium Lauryl Surfate, Aroma, Xanthan Gum, Disodium Phosphate, Titanium Dioxide, Sodium Saccharin, Sodium Fluoride, Sodium Sulfite and Limonene, etc.

        Hydrated silica is a form of silicon dioxide. It can be used in gel toothpastes and in the clear parts of striped toothpaste; PEG-8 is the approximate molecular weight of the glycol polymer. It can be used in toothpaste to bind water and to prevent bacteria from breaking down pyrophosphates; The silver crystal strips use extra whitening ingredients to polish teeth for whiter and shiner as well to ensure gums are healthy.

        Macleans white & shine toothpaste comes in a similar smell of lemon. For children younger than 7 years of age it's not suitable. For adults it can be used twice daily.

        Price and Availability:

        In the UK you can buy Macleans white & shine toothpaste from many outlets including Sainsbury's, Tesco, Boots, Amazon just to name a few. The prices will vary depending on where you purchase. As a guide the current price at Sainsbury's is £2.09 for 100ml.

        My opinion:

        I bought a Macleans white & shine toothpaste by accident as my favourite Colgate Max White with White Micro-Crystals was out of stock at my local Sainsbury's. However having tried this toothpaste for a week or two I have been impressed.

        The colour of this toothpaste looks very clear and nice. The texture of this toothpaste is very smooth. When using it I can feel a little lemon taste that doesn't make me uncomfortable.

        Last but not least Macleans white & shine toothpaste performs effectively. It contains a high-cleaning silica ingredient that can polish for whiter and shiner teeth with enamel protection. I can see my teeth are very clean and I can feel my breath fresher.

        As we known, for health reason we should not stick on particular toothpaste and better to change them every three months. I'm glad I found Macleans white & shine toothpaste to be a replacement of Colgate Max White with White Micro-Crystals.

        All in all I'm very satisfied with the performance of Macleans white & shine toothpaste and I would highly recommend it. However as I mentioned earlier the Sodium Fluoride in this toothpaste is a little higher than most fluoride toothpastes, people are from high Sodium Fluoride area or sensitive with Sodium Fluoride may need to be more careful.

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        11.05.2010 10:34
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        A nicely minty toothpaste, that falls down in the actual cleaning!

        When it comes to toothpaste, I am the one who always goes for the tube on offer - mainly because I feel a toothpaste is toothpaste. The majority claim to do the same thins, and all taste very similar - well except one I tried that was thrown away after one use. So when I saw this on offer I just grabbed it, bit of a bargain, trusted brand - lets give it a go! Afterall £1 on a toothpaste even if I didn't like it, it wouldn't be a total waste...

        ~*~ Packaging ~*~

        The toothpaste comes in a very attractive pale purple metallic box, it is definately going to catch your eye when you are looking down the toothpaste isle! It has all the usual writing the name of the brand and the toothpaste splashed across it - so you will be able to recognise the toothpaste no worries! It basically looks like the picture at the top of the review! The tube itself is a normal squeezy one, not one of the pump action ones that get stuck when you are nearly at the end - the tube looks pretty much the same as the box, in that pale purple metallic!

        ~*~ What Does It Claim To Do? ~*~

        It makes a number of claims on the back of the packaging -
        That it has a dual action whitening formula...
        Micro buffers to help polish away imperfections...
        Enamel protection...
        Helps guard against plaque and tartar...
        Build up healthy strong gums with regular brushing...

        For one toothpaste it makes some big claims to be honest, and to be honest they are all claims that more than likely are upheld by other toothpastes. Surely any toothpaste will help anyone build up healthy strong gums with regular brushing - but can the other claims hold up?

        ~*~ Does It Work? ~*~

        Well it works in a fashion - don't be fooled by this toothpaste and it's shiny exterior, it is not worth it. It may be all shiny and pretty but it will not leave your teeth that way. It exclaims to have a whitening formula, but I bed to differ - I have been using this toothpaste for months and I have not seen a single change in the colour of my teeth and I use it exactly how it is directed. The whitening formula seems a little too good to be true on the rube and it definately is in the tube - if you are looking for something to whiten your teeth do not trust this one because it just doesn't work!

        As for the Micro buffers, well it seems my tube is minus any micro buffers, as unless I really brush with some force the paste doesn't seem to really do anything different to an average toothpaste. I have to say though I had no prominent imperfections on my teeth anyway so I wouldn't notice if they had gone - but the colour doesn't change on my teeth so it can't be buffering too much when I use it!

        As for the rest of the claims they are what most toothpastes can tell you they will do, it is nothing specific to this toothpaste. The only thing that this toothpaste does effectively, is keep your breath minty for a fair amount of time and depending on how much you have eaten during the day you can almost feel a clean mouth, but it is the kind of clean you can get from any other toothpaste. The taste is the only part of this that is acceptable, not that you are meant to munch on it, but still! It is a minty taste, but it's not so minty you feel your mouth is tingling, it is the right level of mint to stick around for a few hours after brushing...

        There is nothing here to make this paste anything special so don't rush out to buy it, if there is something there that looks better with the same promises go with that instead because this isn't worth the price even if it's only a pound...

        ~*~ Price and Availability ~*~

        I usually buy mine from Asda for £1, which is the price it always seems to be, but it is available in most supermarkets, Boots, Superdrug and shops like Savers usually at a reduced price... It varies in price depending on the shop, but then again if something else is the same price - try that instead!

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          29.04.2010 22:37
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          good whilst living on a budget

          I have to admit, I'm not too fussy on toothpaste, as long as it gets my breath fresh and minty, and my teeth white and shiny. I'm a happy bunny. I will however be buying this toothpaste again, as it ticks the boxes, and is nice and cheap! It also does make your teeth a little whiter with regular use.

          It comes in a regular tube, which is blue with shiny stars and a diamond on it, with a white screw on lid. The toothpaste itself is clear with white stripes running down it, and smells really minty.

          It lasts well enough for a two minute brush, and my teeth feel suitably smooth and clean afterwards. I use a regular toothbrush, no electric ones for me, and this toothpaste has done the job just fine. My mouth feels really fresh and clean, and my breath is very minty.

          After using this toothpaste twice a day for about two weeks, my teeth do look a tiny bit whiter. Although my teeth are fairly white, I'm a smoker and I drink a lot of tea, so for a cheap toothpaste to actually make them a bit whiter, well, it was unexpected. Although, I'd still rely on a different product to get them as white as can be, this is great whilst I'm still a skint student!

          Overall, this product slightly surpassed my expectations, and as it's quite cheap, I'll probably be buying it again.

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            15.03.2010 22:53
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            Good buy

            Toothpaste is an item where I have no item loyalty at all and since reading a Which report some years ago that a 62p tube of Tesco toothpaste will perform as well as a branded toothpaste, I have never really been picky about what I buy tending to go for what's on special offer and tending towards ones which promise to brighten your teeth. There are a fair few of these on the market but the one I bought most recently is Macleans White and Shine. I bought two of these 100ml tubes for either £2 or £2.50 I think.

            These toothpastes come in dark blue cardboard boxes with the tube inside and the same theme is on the tube and box. There is a dark blue background with tiny silver stars, a large blue Macleans logo and a diamond. Firstly, the dark blue sky coloured background and little stars made me think of some Christmas theme, then the little picture of a diamond made me think of those Finish dishwasher tablets so some mixed imagery for me there. The tube has a screw top lid which normally I find irritating, preferring flip caps, but I have noticed that it doesn't get gunged up as flip tops so perhaps it's not so bad.

            The look of the toothpaste I really love, it's almost see through with streaks of white and seems to glimmer, all done to give you the impression that's it's shining up your teeth. What I always notice whilst using this is the liquidity of the product, most toothpastes are quite solid but with this one, when you pull away the tube after putting a splodge on your toothbrush, you get a string of toothpaste trailing after it, quite funny to watch but makes for a bit messy usage.

            Using it is simple enough and makes my teeth feel sufficiently clean and the mint is not too overwhelming as there is a fine line between being too weak and being able to knock you out with the smell. This is just about okay but strangely, I have noticed that if I hold my toothbrush near my eyes, my eyes water... In terms of whitening, it promises to clean and polish for whiter shinier teeth. Now I know that all a whitening toothpaste can do is restore natural whiteness, so for example getting rid of the yellow tinge a smoker may have, it cannot make them more white that they are by nature. For that you need cosmetic whitening treatment. As I don't drink coffee, wine or smoke my teeth don't really get yellowy in that way, so there is not that much that a toothpaste can do for me and nothing that I would ever notice myself as I am not a dental professional. However, I am happy to continue buying this as it is a pleasant usage experience and even if it just stops a teeny bit of yellowing I am sure it is worth it...

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            09.02.2010 17:40
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            Only OK.

            Came back from the supermarket with four tubes of this having been tempted yet again by a special offer... I can report that I have been simultaneously pleased and disappointed by this product...

            Firstly, the taste - weird. Maybe it is just because I was using something different for quite a while before, but even after a month it still seems odd. Minty, but not strong (not strong enough for me anyway) and with a strange aftertaste - like flour? Maybe it has baking soda in and that's what I'm getting - I'll check the ingredients later!

            Secondly - does it actually whiten? Well, I don't really have stained teeth (not super Hollywood white, but normal in colour I think!) - it would be nice to get them a little whiter but I'm happy with them as is. Not convinced that this toothpaste has made a difference at all, but perhaps it would if they were more in need of help!

            Thirdly - cleaning. Despite odd taste I'm quite happy my teeth are nice and clean and don't need to use a large amount.

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            13.10.2009 14:14
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            A decent toothpaste that I'll happily continue using (for £1 that is!)

            I often switch between brands and types of toothpaste depending on what's on offer, sticking usually with a range of brand names that I trust to be good quality and at least somewhat effective. Although I never really find many, if any, products live up to what they claim, this toothpaste does seem to give a little added shine to your teeth.

            The front on the box claims that using this will get you 'shinier and smoother teeth in 1 week', with a star that tells us in teeeeeeny tiny writing, 'with regular brushing compared with a family toothpaste'. It comes in a blue and silver shiny box, which stands out and is very recognisable as being Macleans with the logo largely placed on the front. I consider Macleans to be a fairly trustworthy brand that is produced by GlaxoSmithKline, another reputable company; they have a lot of experience, a wide range of products and expertise within the oral care arena.

            Their White and Shine toothpaste aims to clean and polish your teeth to leave them whiter and shinier. This makes it slightly different to their other 'Whitening' toothpaste as this one claims to make them shine too (and everyone wants a bit of shine on their pearly whites, don't they?). It's also been improved to provide longer lasting results. So it should do exactly as the name says, though living up to the claim is another matter so I wasn't really hoping to see great results.

            In addition to the white/shine elements, other benefits include enamel protection, fighting against plaque and decay, and improvement towards healthier gums. This sounds much like most toothpastes, so it's good to know that the focus on whitening and shining doesn't overshadow actually improving or maintaining your overall dental health.

            This is designed to be used as a regular daily toothpaste for brushing with twice a day, though it should be noted it's not suitable for children under 7 years old. This comes out as a white paste and brushes on well with a decent lather from just a bit of water. After using, it leaves my mouth feeling cleaner and fresh with a minty sensation, so I feel more confident that my teeth have been effectively cleaned.

            I can't really say I've noticed anything in the way of whitening, which is a shame because I'd love some pearly whites! However, I would say that even after first use I noticed my teeth to have a bit more of a shine. After a few weeks of use, I'd say the element of smoothing and polishing up teeth has been fairly effective for a standard daily toothpaste that cost me around £1, so I've been happy enough with this.

            Overall I would recommend this. You probably won't get miracle results, though few toothpastes seem to deliver this sort of thing. It's pleasant to use, lasts a good while, leaves you mouth feeling fresh and clean, and does appear to improve the shine quality of your gnashers (how sexy).

            100ml squeezy tube.
            RRP £2.65 but can often be found for around £1 on offer or in pound stores.

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              30.09.2009 12:36
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              Does the job...and then some!

              Obviously everyone uses toothpaste (or at least most people) and it is used several times a day. Therefore there is a huge market out there for it, so there are tons of brands and different types of toothpaste competing for our buying power. It would take a long time to try all the toothpastes out there to thoroughly review them, but I have tried a few and this is my favorite.

              Macleans white and shine tooth paste comes in a light purple / silver style box. The carboard box is recyclable which is always a bonus point. Inside the box is a plastic tube. It has a flip top lid, rather than a flat one which you can stand the toothpaste on it's end on.

              The toothpaste itself is easy to squeeze out. It is even easy to squeeze out the end of the tube which is a massive plus point.

              The toothpaste is white and minty fresh. It feels nice on your teeth and is smooth not gritty. Once I have cleaned my teeth with this paste it leaves them very clean and feeling fresh. The main difference between this toothpaste and some others I have tried is that this one leaves my whole mouth feeling fresh for hours afterwards. Since I have started using this toothpaste, every other one I have tried is just not as good in comparison.

              I would recommend this if you like minty toothpastes.

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              25.09.2009 16:51
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              A good tooth paste

              This is a nice fresh tasting toothpaste without being too strong so that it hurts your mouth. It claims to leave your teeth whiter and shiney. I can't say I particularly noticed any extra whiteness but my teeth did feel clean after brushing and my mouth and tongue felt and smelt fresh.

              It is easy to use and like most tube toothpaste you simply squeeze the required amount on to your toothbrush. Rinse with water and brush. It has a nice thick and smooth consistancy so you do only need a pea sized dab on your brush to have enough on to brush properly and give a good amount of foam. One standard size tube lasted me over a month brushing both morning and evening so it does go a long way.

              It comes in a very nice looking tube which is metalic and shiney so looks quite jazzy in your bathroom!

              I am happy using this toothpaste and will continue to do so.

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              01.09.2009 20:31
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              I can carry on drinking tea like it's going out of fashion.

              Whilst considering this review, I concluded that toothpaste is somewhat of a boring thing... yet essential if you want to keep your pearly whites in tact.

              My teeth have not been looking so white of late, which in turn has encouraged me to try out various whitening toothpastes (with varying degrees of success).

              My most recent purchase was Macleans 'White & Shine'. I got this diamond geezer at Poundland for... £1 ["CRIKEY" I hear you cry]. However if you don't fancy braving the gauntlet that is the aisles of Poundland, you can currently pick this particular toothpaste up for £2.31 in Tesco.

              **What You Get**

              The 100ml tube of toothpaste is housed inside a rather glitzed-up cardboard box. I'm somewhat of a sucker for packaging, so the shiny blue box with little stars fueled the magpie fire within me, and that was that.

              The product claims that it "cleans and polishes for whiter, shinier teeth. Enamel protection".
              Blurb on the pack states there is a "dual-action whitening formula" and "micro-buffers help polish away imperfections".

              I wouldn't normally go overboard on ingredients lists, but it is worth mentioning that this product contains:

              * Sodium Fluoride
              * Sodium Saccharin (used as a form of artificial sweetener)

              Having Googled & Wiki'd the ingredients list, there is nothing else I'd feel overly concerned with; I can appreciate though, that many people recoil in horror at the mention of any artificial sweeteners.

              **Using It On My Toothy Pegs**

              As mentioned, my previous experience of whitening toothpastes hasn't been great. Although they have gotten rid of staining on the enamel, I tend to find that many have a dreadful taste/texture/'froth-factor'. This means I do not use them frequently, thus the staining returns.

              The stains that I tend to get are usually the Tannins from the copious amounts of tea that I drink most days, (plus a good few coffees at work). This tends to form in any slight recesses in the enamel, so I was hoping that this would do the job and gently buff off the light staining.

              Ready to pop the cap, I was a little disappointed to find that this tube had a screw top rather than a flip; (no I'm not THAT lazy, more so that my motor skills are impaired when trying to manage toothbrushes, caps, paste, and wet hands. Yes I am that rubbish!!!).
              However, my disappointment quickly subsides when I squeeeeeze the paste onto my brush and see that it is sparkly silver, and white stripes (...told you I like glittery things). Not just that, but unlike other whitening brands, this has a good thick consistency that means the paste does not fall and slop off the brush when I run it under the tap.

              The paste foams up nicely and allows you to coat the teeth evenly, without noticing an abrasive texture to it. Even more importantly, is it actually tastes like mint, not baking soda, not grit, not 3 day old gum, but mint.

              **Results**

              Obviously you can't expect instant results with this, but after 3 brushes I did notice that the tiny stains were almost completely gone.
              This for me makes it a winner in my eyes (as it has given me the quickest results over other brands I've used [such as Arm & Hammer]).
              I don't want some crazy tip-exx white teeth, just clean peggies looking as naturally white as possible.

              I don't feel that this toothpaste is particularly abrasive compared to others. This is something that I do have to be wary of as I have slight above gum cavities where the enamel has worn away.
              My dentist however did reassure me that the best way to preserve sensitive/weak enamel is in the method of brushing (up and down sweeping movements, rather than circular or mental-mad strokes). Following this advice, and having been using this paste for a little while now, I have not noticed any further deterioration in the enamel. I cannot however vouch for this being due to the toothpaste's enamel protection claims, or just because I'm more careful with my brushing methods.

              Although I'm really happy with the results, the discolouration on my teeth was only mild and not deep-set. This means I cannot really comment on how it would fare on say, teeth discoloured by cigarettes (for example).
              Similarly, the taste is lovely and minty, but not particularly strong (perfect for my tastes), but I know some people prefer the menthol burn to feel like they've had a good clean.

              Even if I couldn't get hold of this for £1, I would still buy it, as I feel it has all the qualities that I want from a whitening toothpaste.

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                01.08.2009 13:39
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                A superb toothpaste that leaves your teeth flashing a shining smile.

                *Introduction*

                My teeth are very important to me. I am 21 years of age and have yet to have even a filling. And I would like to keep it that way for as long as I possibly can. I believe that the reason for my good dental hygiene is largely due to the way in which I look after my teeth. Part of this process include brushing my teeth with my favourite toothpaste, Macleans White and Shine twice a day.

                *The Claim*

                Enjoy naturally whiter, cleaner teeth and fresh breath.

                *About the Product*

                With Macleans you can have the confidence that your mouth is healthy. Macleans White and Shine helps give you a clean that you can feel, healthy white teeth others notice and fresh breath so you can have the confidence to get up close. Macleans White and Whine states that it will do all of the following:

                - Unique dual-action whitening formula for whiter teeth.
                - Enamel protection.
                - Micro buffers help polish away imperfections for shinier, smoother teeth.
                - Helps protect against plaque and decay with regular brushing.
                - Promotes healthy, strong gums with regular brushing.

                *Directions*

                It is recommended by Macleans that you use this toothpaste twice a day. I won't patronise you by explaining to you how to brush your teeth, I'm sure you know exactly how to do that. I will say that I only squeeze the tube gently to get out a small line to cover the toothbrush. You will find that only a small amount is required as you don't need a lot for it to be effective and leave your teeth feeling very clean and your breath minty fresh.

                You should know that children under 7 years of age must not use Macleans White and Shine as this is not suitable.

                *Price and Availability*

                Macleans White and Shine is available to buy from a number of shops including Superdrug and Wilkinsons. You can also find it in all big supermarkets like Tesco, Asda and Sainsbury.

                You can buy this toothpaste for £2.45 but prices will vary depending on where you purchase this toothpaste from. I think that this is a fair price considering it is around the same cost as the other top quality equivalents that are available to buy.

                *My Opinion*

                The packaging: Macleans White and Shine toothpaste is a 100ml tube that comes in an oblong cardboard box. I won't bore you with the detail about this box because the very second that it comes to using the toothpaste, it is in the bin. The tube is a dark blue and silver colour which sparkles rather nicely. The top of this squeezy plastic tube has a hard plastic white lid which unscrews easily to unveil a small hole from which you get the toothpaste.

                Texture and colour: The texture of this product is smooth and as you would expect gel/paste-like. Its consistency is easy to use and leaves my teeth and gums feeling refreshed and free of that morning bad breath! The colour of this toothpaste is a mixture: clear with sparkly glitter combined with a block white strip running through the middle. Although, it could probably be any colour for all I care as long as it performs effectively.

                Smell and taste: Both the smell and taste of Macleans White and Shine is very strongly of peppermint. It is a lovely fresh taste that leaves your breath smelling greats and results in you feeling confident all day long. This taste tends to last in your mouth for well over an hour but leaves you with fresh breath for the entire day. Unless you have eaten smelly food like garlic bread of course. That would be asking for a bit of a miracle.

                Longevity of the product: When reading this, bear in mind that I am applying the longevity to a family of four adults. A tube of this 100ml toothpaste usually lasts us between two and three weeks and this is with us all brushing our teeth two times per day. It doesn't sound like it lasts a great deal of time but again I would like to enforce the point that this is eight lots of paste per day with my family! So I am happy with the length of time that this toothpaste lasts.

                Does this dual-action formula gently clean away imperfections on the surface of your teeth, leaving them so smooth they shine? It must as my teeth are left spotless with the surface of my teeth perfectly smooth. I love rubbing my tongue along the tops and bottoms of my teeth after I have brushed my teeth as it feels so smooth and tastes minty fresh.

                When they state that you can enjoy naturally whiter, cleaner teeth and fresh breath they are definitely not lying. I love this toothpaste and get a little bit annoyed whenever a different version is in use.

                With regards to whitening my teeth, I can't say that I have noticed much of a difference. I've never had the whitest teeth due to a poor diet in the past so perhaps it works for others.

                *Would I Recommend This Product?*

                I wholeheartedly recommend Macleans White and Shine toothpaste. It is one of the very few types of toothpaste that all four members of our family all agree on using. There have been numerous arguments over the wrong toothpaste being purchased (using when my dad has been shopping in attempt to cut costs). If you are looking for toothpaste that pretty much has it all, your search has come to and end as you have found it.

                *Overall*

                Macleans White and Shine toothpaste is a superb product that satisfies the qualities that every member of my family desires with regards to toothpaste. Macleans White and Shine leaves you actually wanting to go out flashing that smile of yours so use this toothpaste and you won't be sorry. It gets my approval that is for sure.

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                  17.04.2009 20:54
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                  Not worth the price

                  I have been using Macleans White and Shine toothpaste for a few months now so I thought it was probably time to do a review on it. I am coming to the end of my current tube and having considered whether to buy it again, I have decided against it.

                  The toothpaste comes in a cardboard box. Inside is a really funky looking tube (well, as funky as toothpaste gets). It is a metallic purple colour with lots of little tiny stars pictured on it, along with the metallic teal Macleans logo. The top is made from white plastic and is a screw on top.

                  The tube states that the toothpaste 'cleans and polishes for whiter, shinier teeth' and that it uses 'micro-buffers' which 'help polish away imperfections for smoother teeth'. The toothpaste also offers enamel protection and 'helps protect against plaque and decay with regular brushing'.

                  The directions are very basic like most toothpastes: you are instructed to brush twice daily and consult your dentist if you are using fluoride supplements. The tube does however point out that it is not suitable for children under 7 years, so this isn't a good family toothpaste if you have young kids in the house.

                  The toothpaste is white and has a normal consistency, not too thick or too thin. It tastes vaguely of mint but it is not a strong flavour. The toothpaste doesn't feel any different to other toothpastes when you are using it.

                  Having been using it for a while, I can report that it has made absolutely no difference to the whiteness or shininess of my teeth. They look exactly the same as they did when I was using a toothpaste which had no whitening claims. I have also found that I have slightly more plaque on my teeth than when I started using this toothpaste. Therefore I wouldn't recommend it.

                  A 100 ml tube of this toothpaste will set you back £2.32 from most supermarkets or pharmacies. That's quite a high price when you consider that you can get the same amount of Macleans regular toothpaste for 82p!

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