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Macleans Whitening Toothpaste

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25 Reviews

Brand: Macleans / Type: Toothpaste / Texture: Gel / Whitening Product / Skin type: for dry skin and for all types / What it does: Cleanses,

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    25 Reviews
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      09.09.2013 12:55
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      An average toothpaste.

      Whilst I have always bought branded products rather than shop's own label when it comes to toothpaste - I have no particular loyalty to any brand. So when I saw Macleans Total Health Whitening toothpaste on offer for £1 for a 100ml tube in Sainsburys recently, I bought a pack. I have been using it for about a week now so I am in a position to deliver my own personal findings.

      The toothpaste promises the following benefits:

      It has an antibacterial formula which combats plaque, provides long-lasting, 12 hour protection against decay, has cleaning silicas which gently restore natural whiteness, promotes healthy teeth and gums with regular brushing, and fresh breath.


      The ingredients are:

      Aqua, Hydrated Silica, Sorbitol, Glycerin, PEG-6, Sodium Lauryl Sulfate, Xanthan Gum, Aroma, Titanium Dioxide, Cocamidopropyl Betaine, Sodium Citrate, Sodium Saccharin, Sodium Fluoride, Zinc Chloride, Limonene, Citral, Contains Sodium Fluoride 0.306% w/w (1400 ppm Fluoride).

      Usage:

      The advice is to brush twice daily - not more than 3 times, minimise swallowing and spit out. Discontinue use if irritation occurs. Supervise brushing of children six years and younger and use a pea sized amount.


      Experience of the product:

      The toothpaste is white and has quite a firm texture. It is easy to squeeze out of the tube. It has a minty taste but with an underlying sweet flavour. It leaves my mouth feeling clean but also a little chalky. This is certainly a toothpaste which I have to rinse out well after using. This toothpaste leaves me with fresh, minty breath.

      But since most decent toothpaste's fulfil the basic tasks of maintaining tooth and gum health, and leave your mouth feeling clean and your breath fresh, I was more interested in this toothpaste's other claim - how it whitens your teeth.

      I wasn't expecting to see results akin to having your teeth professionally whitened - just some improvement. After seven days of using this toothpaste I really can't see a difference. My teeth look the same off-white pegs they always have done. Perhaps you have to use this product long term to see any difference - but so far it doesn't score marks for its whitening effects. I expected something a bit more impressive for a product which bears a royal warrant. Apparently, Prince Charles uses it. I Googled a few pictures of him to check his teeth. Mmn....

      A decent toothpaste maybe, but no whitening results yet for me. I think 3 dooyoo stars is fair for this one.

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      13.08.2013 08:13
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      Nice minty taste. Gentle on the gums.

      Some time ago I had a problem with my gums when I was brushing my teeth, I was finding that most toothpastes were irritating my gums and kind of burning them. I checked with my Dentist and my gums were not infected at all but just sensitive because I am aging and in my 50's. He told me it was normal for my age group and to just either use a sensitive toothpaste or just keep trying different brands to see which one suited me best. I tried this one and found it was suitable and I have bought it a couple of time since.

      It comes in a tube inside a cardboard box. It has a screw off lid and it is very easy to squeeze the paste onto the toothbrush. It is white in colour and is quite a thick paste which has a soft and smooth texture to it. As soon as it is squeezed onto the brush the smell is really apparent and really strong. It has a really nice fresh minty smell to it and smells like peppermint in my opinion. I really like the smell of this paste.

      This paste feels really nice on the teeth and gums while brushing the teeth and has a nice taste to it. You only need to use a pea sized amount on the brush for it to clean the teeth really well. I find it does foam in the mouth and it feels fresh while brushing. I like to brush my teeth for a full 2 minutes or so before I rinse the paste from my mouth. I find this one certainly doesn't burn my mouth or feel irritating or annoying. I imagined this one may also burn my mouth because of the strong smell when I first tried it but I couldn't have been more wrong. This paste in my opinion is a gentle paste but with good cleaning effects.

      It claims to visibly whiten teeth and whitening which lasts longer than other toothpastes. Also claims to leave an invisible barrier to help protect discolouration and dullness. This one doesn't give instant results for the claims but I could certainly see a slight difference in the whiteness of my teeth after a couple of weeks and my teeth became much whiter in appearance the longer I used it, now my teeth do appear much whiter and not a dingy or any yellow colour on my teeth. I have never have had yellow teeth but what I mean is they don't look discoloured since using this one. So from my experience of using this paste I would say the claims are fairly true and my teeth do look a little whiter but at my age I wouldn't expect them to look sparkling white. I would imagine that it may have better effects on people who are much younger than I am but I cannot comment on how this one does work for whitening younger teeth because nobody younger in my family has used the tubes I have bought.

      It also claims to remove stains from the teeth without damaging the Enamel, this one has an enamel protection. I have found it hasn't damaged my Enamel and I when I run my tongue over my teeth I can feel it is smooth and not at all rough etc. I have also had no problems with plaque or decay since using this paste. I do however have my teeth cleaned at the Dentist twice a year to make sure they are as clean as can be. But this paste used alongside having my teeth professionally cleaned is certainly a very good buy. Gives a good clean and feels nice on the teeth brushing for a couple of minutes without wanting to rinse it away after 30 seconds or so or even a minute. I can brush for a good 2 minutes without gagging to rinse it away, which is good.

      Once rinse it leaves my mouth feeling nice and fresh and extremely clean and with no burning sensation at all. I was really pleased with the way this one actually leaves my teeth looking clean and the way it doesn't irritate or burn my mouth and my gums have felt perfectly fine using this toothpaste.

      I really do love this paste and I am very happy to recommend it to others who are looking for a paste which is gentle but also a very good quality toothpaste.

      For a 100ml tube it costs around £2, but the last time I bought it I paid just a £1 on special offer and it is currently on this offer price at Tesco. I think it is an amazingly good value toothpaste for the full asking price but even better value bought on offer in my opinion.

      This is a good family toothpaste but it tells me on the box that it is not suitable for children under 7 years old.

      I will keep on buying this toothpaste it gives me all the results that I expect from a branded toothpaste and I am pleased I discovered it and bought it. It is now one of my favourite toothpastes which I buy regularly.

      Also appears on Ciao under my username pinky50.

      I give this paste 5 stars.

      Thank you for reading my review and I hope it has been of some help.

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        11.06.2013 19:37
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        Wish my teeth felt better for using it (sensitivity)

        When I was growing up all my Dad would never allow in our house was Macleans toothpaste. He was a big fan of it and hated anything else. However over the past few years I have been in charge of buying my own toothpaste and usually I buy whatever is on offer in a store really that is a branded product. However recently I have been staying at my Mums house and even though my Dad is long gone (he died) my Mums loyalty to Macleans is still here!

        Originally I only came to stay at my Mums for a weekend and three weeks on I'm still here! This means that a lot of the stuff that I brought with me has ran out now and either been replaced or I have been using the odd thing of my Mums and this is one I have been using for a good while now.

        The Packaging:

        This is available in various different shaped squeezy tubes however this Macleans toothpaste comes in an upright pump dispenser bottle which is made of plastic and to dispense the toothpaste you just push the button down firmly that it has to the top of it and then on the front of the bottle we are clearly told it is Macleans 'Longer Lasting', Whitening and that it gives 'Visibly Whiter Teeth, Enamel Protection' and then on the back of the tube other information listed includes being told a bit more about the product and what we can expect it to do for us, directions for using it and cautions are listed, the size is stated (which in this case is a 100ml tube) and contact details for the manufacturer are clearly given. The labeling for this is light and dark blue and down the side of it there is a clear section so that you can see how much you have left of the toothpaste within the tube.

        Using It:

        Well the consistency of the white colour toothpaste is really good, its easy to pump out of the tube but it has a good smooth and thick texture to it. It has a hottish minty and sweet flavour to it which is nice and pleasant enough though if I use too much of it I find that it foams up in my mouth too much and my lips get a horrible hot tingling feeling so I only use a pump now per teeth brush!

        I use this morning and night and I find that not only does it leave my teeth feeling clean and smooth but my breath is left fresh for a good hour or so which I don't usually find with toothpastes in general.

        Over the past couple of weeks of using this I have found my teeth to really appear whiter and more clean too, this toothpaste says on the back of the tube that it has an invisible shield within it to prevent discolouration and dullness as well as micro particles that are meant to also help brush your teeth to a whiter shade. I have no idea of course whether this is all true but like I say my teeth do appear whiter and even other people have commented on that fact so that makes me happy!

        Tough on grime, tough on stains this is a fabulous toothpaste in every way I think. I have to be careful as I have a massive lack of enamel on my teeth and this certainly hasn't made them worse as far as I can see.

        The only thing this doesn't help me with but to be fair never said it would is with my sensitive teeth but you can buy Macleans sensitive if you prefer which is my next port of call but only cos I need to see if it doesn't hurt my teeth as much as this one does.

        Thumbs up for this one though I really like it and think it really is a very good toothpaste!

        My Mum pays a couple of quid a time in our local supermarket for this so shop about or look online for stockists.

        This review is also posted on Ciao under this same username.

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        05.06.2013 13:22
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        A whitening toothpaste that tastes good!

        I haven't got perfect teeth by any stretch of the imagination, and well when it comes to keeping my teeth nice and white as an adult I'm always looking for the next perfect toothpaste that keeps my teeth clean and fresh. I've been through a fair amount of toothpastes since I came to the conclusion that I didn't like the one my mum was buying - even though we live in the same house I now buy my own toothpaste and since I'm the only one using it I'm not going through it anywhere near as fast as we used to, so I'm not trying so many anymore.

        ~*~ Macleans ~*~

        Macleans are a dental company owned by GlaxoSmithKline that provide the consuming public with toothpaste, mouth washes and mouth sprays. They are a widely available brand of products, in supermarkets, and drug stores alike - the fact that they are quite cheap also makes them quite an attractive looking brand. Compared to way brands like Colgate make their tubes of toothpaste look, there is something about these tubes of toothpaste that just make them look so much better than others. I used to be a Macleans fan a few years ago, but I've been trying other brands of toothpaste but a few months ago I've come back to the brand and I'm back with more than just the toothpaste!

        ~*~ Ice Whitening Gel ~*~

        'This gel formula helps give visibly whiter teeth* as well as leaving you with icy fresh breath. It gently removes stains without damaging the enamel, leaving behind an invisible barrier to help prevent discoloration'

        This is the claim that Macleans have on their website, and it was part of the attraction for me really because, I'm not a fan of normal toothpastes, I've always much preferred a gel toothpaste - much to my mum's dismay actually. Well I always like to try and get my teeth whiter, and well not all toothpastes really pick up that whitening effect as well as they advertise, but because I have had good experience with Macleans I picked this whitening gel up in Tesco and decided to give it a good go!

        ~*~ Look and Taste ~*~

        The tube itself is a little bit different to the picture provided it's still essentially the same but you don't have the 2X bit on it anymore, now it's just got the oval Macleans symbol on it in a nice shiny packet with all the benefits offered on it. The back of the packaging has all the technical details on it, the barcode and just items in general that you might want to know about the toothpaste, including its part per million of fluoride which we all know is important for our teeth, but that's something I'll get back to later on. The toothpaste itself when it comes out is nice turquoise colour, it looks to have little white bits in it, so it's not a totally smooth turquoise toothpaste but it's not offensive and well I prefer the look of it to a normal white toothpaste that looks really boring. It comes out nice and easily onto my toothbrush can safely say the packaging is really good for that even coming to the end of its life it's not too difficult to get out of the tube. It's got a very strong minty scent to it as you might have expected from a mint toothpaste, which the first time I used it I have to say I put far too much on the tooth brush and well I found myself completely overpowered by the taste and felt a bit overwhelmed and my eyes were watering and all sorts. So that reminded me that in future I needed to make sure I used a little bit less toothpaste, because initially I used a bit more than a pea sized amount. The taste of it is quite minty when you use it in moderation, it's a nice mint and it feels quite nice on your teeth actually. It doesn't feel like there is lots of cleansing beads in it so you don't feel like you're brushing your teeth with grit - it just feels like a nice smooth toothpaste that has its sights set on the dirty bits on your teeth. The taste after you've used it isn't overly strong, you can feel that you've brushed your teeth and someone would be able to tell you've just brushed your teeth but you won't blow them away with minty scent. The scent sticks around for a good couple of hours, so you won't feel like you need to brush your teeth again or take a mint or chewing gum for a while either but after food the minty fresh breath is gone unfortunately.

        ~*~ Effect on teeth ~*~

        I can safely say this toothpaste is pretty good on your teeth, the claims that this toothpaste gives us as consumers isn't too far away from what it has given my teeth if I'm honest. The first time I used it, I felt an immediate difference in my teeth purely from just using it once - all toothpastes in combination with a toothbrush will make your teeth feel a lot cleaner, but this one feels like something different I felt like my teeth were maybe a bit more protected from anything I ate after brushing my teeth - which fits nicely with its protective barrier they advertise. Initially though you won't really notice any difference in colour, but using it twice a day and after about a week I did notice a slight change in the colour of my teeth. Now I'm not going to say that my teeth were yellow and seriously discoloured but after using various toothpastes they had changed from a nice natural colour tooth to ones with a bit of discolouration on them. So using this toothpaste really showed a nice change in my teeth, they didn't go bright sparkling white in a week, but the colour certainly improved and it was noticed by my family and friends which impressed me. After about a month of using this, I noticed my teeth had gone back to the nice natural white that they had before I stopped using Macleans last time - since then they haven't changed colour they seem to have retained this whiteness, I am a little bit concerned if I stopped using it that I'd get a slight discolouration on my teeth, but unless it stops working or they change the formula I'll be keeping this toothpaste on my shelf. Now I have one tiny issue with this toothpaste, it's not so good for sensitive teeth - I'm not someone with overly sensitive teeth, but occasionally I get a hit of it and I find that even if I use this toothpaste it doesn't really help and I have to use a Sensodyne paste when it happens. I do believe the claim that it doesn't damage the enamel because I get these spells on sensitivity regardless of what toothpaste I'm using. I've not experienced any problems with my teeth or gums as a result of using this toothpaste any more than I would using any other toothpaste if I'm honest, my advice is though if you've got a sensitive tongue to minty tastes, try and avoid getting too much of the raw paste on your tongue, once it's nicely foamed up - which it will beautifully as you start brushing then allow your tongue to wander but before then you'll struggle to let it sit on your tongue because it made my tongue numb for a little while not totally sure why though!

        ~*~ Fluoride ~*~

        This toothpaste is only 1450 parts per million of fluoride, which from my experience isn't probably the highest rate you can buy in the shops at minute. As fluoride is part of the helping mechanism to prevent cavities and decay it's important to get a high ppm of it. I've tried a 2000ppm toothpaste, but didn't particularly like the taste of it, however around 1500 is average for toothpastes in the UK now as there is some fluoride in the water supply, however it's always good to check it out especially if you have children in the house!

        ~*~ Overall ~*~

        A nice foamy toothpaste that with a good brush on your teeth gets in the gaps of your teeth making your breath feel really fresh and minty. Brushing twice a day, every day and if you're like me you'll see a big difference in your teeth - a tube will last you about a month of twice daily brushing which is more than acceptable to me. Combined with a good mouthwash your teeth will feel clean for hours. The tube is so well made you don't need to worry too much about getting the last bits out either, because they come out easily. Only thing you might need to worry about is the state of your sink once you've finished using it, I always end up with turquoise bits in my sink that I need to wash away - but other than that you've got a lovely minty toothpaste that lives up to what it says on the packaging!

        ~*~ Price and Availability ~*~

        I most recently bought mine from Tesco for around £2 a tube on buy one get one free so I'm stocked up nicely for a couple of months now. You can buy this in all the usual outlets, or if you're one that buys this kind of thing online there are many outlets that sell it for a little bit less, but I like to have a tube in my hand so I can know what I'm buying basically.

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          26.04.2012 15:45
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          OK toothpaste, not so good whitening

          I bought this100ml of toothpaste in the £ shop recently. It comes in a recyclable cardboard tube with the products name, ingredients and directions for use on the back, the box is blue and silver. The tube of toothpaste is also blue and silver, with a white screw off lid, that is quite chunky, easy to use and stays in place. The tube is made of soft plastic making the toothpaste easy to dispense.

          The toothpaste claims to protect tooth enamel and whiten your teeth with regular usage when compared to other family toothpastes, as assessed by dental professionals. The toothpaste is made by GalxoSmithKline. It contains Sodium Fluoride 0.32% w/w, 1450 ppm fluoride, amonsgt other ingredients and the directions for use state that is should be used twice per day and that it is not suitable for children under 7 years old.
          The toothpaste is supposed to visbily improve the whiteness of your teeth, remove stains without damaging tooth enamel, protect against plaque and tooth decay and it leaves a invisble barrier to prevent dullness and discolouration. It does not say how long it will take to notice the effects, just that improvements will be seen with contiuned use.

          So I have been using this toothpaste 2 to 3 times per for about three weeks and I have not noticed any difference to the colour of my teeth. The toothpaste has a nice strong minty taste, that leaves my mouth feeling clean and fresh, without any of the weird coatings you sometimes get with whitening toothpastes, so it does a good job of cleaning, it also leaves my mouth fresh until I next eat or drink.

          Overall, I am disappointed with the products claims that my teeth will be visibly whiter, I will contiune to use the product until it runs out, as it does clean well, but I will not re-purchase based on the whiteness claims, as I have tried other products that have given better results.

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            01.12.2011 18:54

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            I love this toothpaste and it is on eof my favourites

            For the price we paid for this tube of toothpaste by Macleans I think we got a real bargain. We bought it at Home Bargains for 79p for a 200ml tube - that is a big tube of toothpaste for the price, and I know it retails at far more in the supermarkets.

            It comes in a cardboard box (which can be recycled) and the tube has a screw top. The paste is white in colour and quite a thick paste in its consistency. It smells nice and minty as soon as you squeeze it onto the toothbrush but not too minty like some toothpastes can be, in my opinion.

            Once you start to clean your teeth you notice that it will foam a little bit but not as much as some others I have used, however, this is good as far as I'm concerned as if a toothpaste foams too much then it is sure to make me really gag. This toothpaste offers enamel protection and has the added bonus of giving you a whitening effect. I am always looking for something which will improve the whiteness and brightness of my teeth and this is good without being too harsh as something like a smoker's toothpaste. I do personally feel my teeth look more brighter and whiter since I have been using this great toothpaste.

            I really love the way it leaves a fresh and minty taste in mouth after I have used it and this freshness feeling goes on for ages afterwards and is long lasting. It gives me confidence of a fresh breath feeling for the whole morning as well as making my teeth look whiter and brighter.

            One tube will comfortably last me for a good three weeks so it is long lasting and economical.

            Recommended.

            Review also posted on Ciao as sorehead

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            14.07.2011 18:50
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            probably won't buy again

            For years I have been a follower of Colgate toothpastes and have favoured them over other brands. Earlier in the year I was shopping in Tesco and noticed that the Macleans Whitening toothpaste was on a buy one get one free offer. So, on a bit of a whim, I purchased it. I had heard of the Macleans brand before and assumed it would be good as it is up there with brands such as Colgate and Aquafresh. To be honest I really didn't think what brand of toothpaste you bought could make much a difference anyway.
            Macleans Whitening toothpaste says that you will achieve "visibly whiter teeth with regular usage", it protects enamel and removes stains without damaging enamel. There is also a reminder that whitening toothpaste is not suitable for children under 7.
            My initial impression of the toothpaste was good. The packaging is nice and the paste is easy to squeeze from the tube. It has a screw top lid which doesn't get all covered in residue from the toothpaste as some of the flip-lid tubes do. The actual paste itself is a nice consistency and plain white in colour. As you would expect from most toothpastes, it has a lovely refreshing minty taste that leaves your mouth feeling clean and refreshed.
            I have now almost finished using the two tubes that I purchased and have unfortunately noted some disadvantages.
            Firstly, the toothpaste describes itself as having a "whitening" action. My usual Colgate toothpaste is also whitening and I feel that in the 6 months I have been using Macleans, my teeth have become steadily less white. This is actually starting to irritate me now and I am always conscious of the change. I have a really wide smile and in photos my teeth are usually visible which makes it even more obvious. For this reason I don't think I would buy this product again.
            I have also noticed that my breath does not stay as fresh as when using other brands. The mint taste and smell on my breath disappear much faster and I do become aware of it. This in itself wouldn't put me off buying the brand again as using soft mints or sugar free gum would help.
            A tube of Macleans Whitening would usually cost you £2 for a 100ml tube. It is currently on offer in Tesco for £1 a tube. For a tube of Colgate total you would pay around £2.30 a tube (it is also on offer in Tesco for 2 for £4). So Macleans is the cheaper option.
            Due to the effect on the colour of my teeth, I think I would be put off buying this brand in future. However, it is a good cheaper option and it might work for you!

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            25.05.2011 18:45
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            Good toothpaste but nothing amazing.

            I bought MacLeans whitening toothpaste as it promised whiter teeth and offered enamel protection. Plus it was only £1 (at time of purchase) so I didn't see any reason not to! I like to use whitening products as I drink a lot of strong tea and wine and feel as though I should be doing something to stop them staining too much. But I am still sceptical of their efficacy.

            -- Use --
            The first time I used this I noticed the product wasn't overly minty but strong enough to leave my breath minty fresh for quite some time after use. The mint isn't too overpowering but noticeable. It is quite a thick paste and lathers (is that the right word?) up quite nicely during brushing. After use my mouth definitely feels clean and my breath fresh.

            In terms of lastability, one tube will last me quite (with myself as the only person that uses it) for about a month/ month and a half. I'd say this was on par with other toothpastes that I have tried.

            -- The claims --
            MacLeans claim that this toothpaste is two times more effective at whitening teeth than a normal toothpaste due to its triple action formula. It states that after 28 days you should notice a difference in the whiteness of your teeth.

            Now, my teeth aren't that bad but I do realise that they could be a lot better. This is why I like using whitening products, even if I am not entirely convinced of their efficacy. I'd say this toothpaste has improved the whiteness of my teeth somewhat in the first 28 days of use. I wouldn't say that this was to a great degree but a move towards restoring the natural whiteness of my teeth. I'd say it was similar to the effects of similar products on the market. Not one that really stood out.

            It also claims to protect the enamel. However, I can't judge the effectiveness of this.

            -- Overall --
            I would recommend this product. It does leave your breath minty, your mouth clean and improves the whiteness of your teeth. I wouldn't say it was a stand out product but there are definitely no negative points to raise. As long as you aren't expecting a miracle product you should be satisfied. It does its job; thats all you can ask.

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            31.10.2010 22:20
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            Who needs teeth bleaching

            Macleans Whitening Toothpaste Reason for buying.........
            I have recently been drinking alot of black coffee for a diet I have been doing to speed up my metabolism the downside of this is it is beginning to stain my teeth - not a good look.

            It cost.... 99p from Home bargains

            It comes in ..... a stand up tube which contains 100ml of the toothpaste I it is also available in a normal toothpaste tube.

            It contains.....Sodium Fluoride 0.243% w/w(1100ppm fluroide), Triclene I admit I have no idea what these are but I assume they are the active ingreidients which help to whiten your teeth as they are listed seperatley from the other ingredients. It states onthe tube that Triclene has 'micro-particles' which deliver ' 2 times the whitening action of an ordinary toothpaste' sounds good to me.

            The toothpaste is meant to ...... clean your teeth and lift away stainsit also gives you enamel protection and helps prevent plaque build up.

            Use..... I always brush my teeth morning and night anyway so there was no need to change my routine whilst using this toothpaste as the recommended use is twice aday. I squirt a pea sized amount onto my toothbrush then give my teeth a good scrub top and bottom inside and out for around 1 minute the toothpaste has a slightly different taste to it to others and gives my mouth the same sensation I would get if I used a toothpaste with bicarbonate soda in it sets my mouth watering a little like I am going to be sick. This is the reason I usually avoid whitening toothpaste as bicarb is usually in them and has thay effect on me. Anyway the reaction is not as severe as normal and is berable it just reminds me of that experience a little. Once brushed my teeth feel nice and clean and almost like they have a shine across them.

            How long for results... After about 2 and half weeks I could notice a difference in the colour of my teeth they are starting to look whiter again hurray and I have cut back on the coffee as well the tube says 28 days for full results and I am nearly at that now and my teeth are looking loads better.

            I give this toothpaste 4 stars it just looses one for the sensation I get when I use it but I am sure thats not going to happen to everyone.

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            18.08.2010 09:36
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            Cleaner, whiter, brighter smile

            I always like to use a whitening toothpaste these days, vain possibly I know, but if it gives you a bit more confidence then its a goo thing right?

            This is the third brand of whitening toothpaste that I have tried and have liked it so much that I have stuck with it for a couple of years.

            The product can be purchased from lot of chemists and retails at around £2.30 for a 50ml tube which is probably a bit pricey than toothpastes that offer whitening properties.

            It comes in a cardboard box, as many toothpastes do, and I think this is particularly attractive-a nice shiney silver box with the logo emblazoned across it. Inside is the tube, which is squeezed to release the product from the end.

            I use a pea sized amount on my toothbrush (I use an electric toothbrush for better results), it is white in colour and smells minty and fresh. I used the product for around 2 mins on my teeth and it really feels like its cleaning them whilst in use.

            After use, my teeth feel clean against my tongue and my breath is minty fresh and remains so. I also feel that my teeth are cleaner and whiter than they would be if I just used a normal toothpaste alternative.

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            13.07.2010 20:27
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            A decent toothpaste, but doesn't whiten

            I usually buy a toothpaste that is specially formulated to care for enamel and is also suitable for sensitive teeth, but decided to give Macleans Whitening a try since it was on offer for £1.00 at Semi Chem for a 100ml pump dispenser.

            Macleans claim that this toothpaste is '2 x better' at whitening than an ordinary toothpaste, through the use of a unique 'triclene' formula, which has whitening micro particles. It also states that this paste helps to break up, lift away and prevent stains, in order to restore natural whiteness. What it means by 'natura'l whiteness can differ from person to person, so I don't feel too confident in regard to effectiveness of the product.

            On using, I feel that this is a claim I have to disagree with, my teeth are no whiter from using this toothpaste than using my regular brand. But for only £1.00 I suppose I shouldn't expect too much.

            This toothpaste also claims to offer enamel protection, but doesn't elaborate on any technology, scentific research or ingredients which would be of benefit in this area.

            All is not lost, this product does have a number of good points, whitening claims aside. The pump dispenser is much better than a tube. It stands up easily on my bathroom shelf, and is better looking than a tube. It has a handy 'window' running down the side of the container to allow you to gauge how much is left.

            It has a lovely zingy minty taste, without being too overpowering, and afterwards my breath is fresh and clean smelling. I feel that after I have brushed it does leave my teeth thoroughly cleaned, and is perfect used together with my electic toothbrush.

            I do feel that this is a good basic toothpaste, nothing to get over excited about, but it does clean teeth well. The only down side is the claims to restore teeth to a 'natural' white. This is open to individual interpretation, and is not very specific in the actual measurement of whiteness you may achieve with this product.

            Would I buy this again? Possibly if my regular brand of toothpaste is out of stock, but I do prefer others. I would only recommend this for a decent clean and fresh minty taste, not for its 'whitening' properties.

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            09.05.2010 00:06
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            Not for me

            I bought this toothpaste when it was on offer at Morrisons for £1. I normally use SR as it's a really minty toothpaste, and don't use MacLeans etc as I dont really like the taste.

            However, this was on offer and it is a whitening toothpaste which I thought would be good to use as I'd like my teeth to be a little whiter. The toothpaste is just to be used as any normal toothpaste, use twice a day. The tube states that after using for 28 days you should be able to see a difference in the colour of your teeth.

            Product
            This is a white coloured toothpaste which doesn't seem to have any harsh beads in it which I have seen in some of the other toothpastes which to me just scrub at your teeth. So this was a plus point. A 100ml tube costs around £2.09.

            Taste
            I would quite disappointed as this was not a particularly minty toothpaste. To be honest I didn't taste any mint from it at all. This is the main reason I use SR. I like to feel that my mouth is really fresh and minty and the toothpaste just didn't stand up here. But I had bought this for its whitening properties. So how were they?

            Whitening
            To be honest I didn't get see any difference in the colour of my teeth. Don't get my wrong my teeth are not massively discoloured but I would still expect to see some sort of change. My mum thought my teeth were a little whiter, my boyfriend saw no change.

            So all in all I wasn't impressed by the toothpaste. I would give it 0/5 for freshness and 1/5 for whitening properties.

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            14.12.2009 19:56
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            .

            I bought this toothpaste in wilkinsons, for a mere 97p, as this is the place where nowadays, I will always buy my tootjpaste and things like it, as it does tend to be the cheaper option.

            I was hoping for something that I had seen advertised on TV and something that I knew would be good, due to various other members of my family using it and saying that they had noticed a difference. I have to say to those people who noticed a difference, I completely agree. When you first open the tube, you get the scent of fresh mint, and thats when you know, that it is going to be a good toothpaste. With previous toothpastes, I have found that the liquid doesn't have a taste, but twith this one, you have the feeling of fresh breath for a very long time.

            In this 100ml tube you get a good amount of thick minty paste, which again is a good sign (far better than any runny liquid) and when you put it in your mouth, you get a sensation of freshness. It doesn't foam up too much, but then again, you dont really need alot on your toothbrush, to fully clean your teeth. It comes in a silver box, with the blue macleans logo. To be honest, I had the choice of two macleans toothpastes, and I couldn't decide. In the end I had to randomly pick one. (I am known for not being able to make my mind up). The other option was called something like whiten plus shine, so I gues that made your teeth shiny as well, but really, I would prefer to have white teeth than sparkling and shiny teeth.

            As long as you dont too much on your toothbrush, this tube should last you quite a while. I bought this tube back in the middle of November, and I still have over half a tube left!

            Overall, it leaves you with fresh breath and clran teeth, everything that a toothpaste should do. I would recommend this for anybody who likes a bargain. I would even go as far to say that it was better than colgate!

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              21.08.2009 10:09
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              A Fantastic Toothpaste That Works Very Well.

              I purchased 100ml of Macleans Whitening Toothpaste from Sainsbury's for £2.35 on a buy one get one free. You can buy this is a couple of different sizes but I went for the 100ml as it was the best value for money on the shelf at the time of purchase and I love to get my monies worth.

              The product is in a standard toothpaste tube with a screw cap at the end and is supplied inside a cardboard box (easily recycled).

              The toothpaste is advertised as providing "2x better whitening than an ordinary toothpaste" and it has "Enamel Protection."

              The toothpaste itself is a fairly thick paste which is white in appearance, very plain looking. It does not foam up too much but gives an ample amount to clean my teeth thoroughly. The minty fresh taste helped to freshen my breath and once I had finished using this I did feel like I got a good all round mouth clean.

              One tube lasted me around 4-5 weeks with my other half occasionally using it and I did find that my breath was very fresh and clean smelling, also, my teeth felt a lot cleaner when I ran my tongue over them and they looked a little brighter and whiter too. I have recently given up smoking and I no longer drink wine so this could be contributing to the improved whiteness.

              I would advise using a mouthwash after using this product (as I always do anyway) as this helps to keep your teeth and gums in tip top condition.

              My Top Money Saving Toothpaste Tip: When you think you're at the end and have squeezed as much as possible cut the tube open and you'll no doubt find a few more days worth of toothpaste!

              I would recommend this as it gave me nice breath and was fairly pleasant to use. This toothpaste did not make me gag and I do believe my teeth looked better for it. I am going to rate this 5/5 as, for me at least, it worked very well.

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              30.06.2009 01:45
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              A good paste, but no whitening effects

              I bought a few months ago when I spotted it on a Buy one get one free offer. It's normal price is around £2.40 for a 100ml tube, depending on where you buy it from.

              It comes in a usual style toothpaste tube where you have to squeeze the tube from the end to get the toothpaste out. It has a screw off lid which I find quite annoying and a bit of a faff to use, the flip top lids are much easier and more convenient to use, and I don't know why all toothpastes don't have that style of lid.

              The toothpaste is a white paste, no different to any regular toothpaste, though it's a bit smoother than some. It tastes nice, not too strong, but really fresh and minty. It doesn't foam up too much when you use it so you don't end up foaming at the mouth and looking like you've got rabies.

              It feels like it's cleaning really well and my teeth feel really clean and ever so smooth after brushing with this. My whole mouth feels clean and fresh, and my breath is fresh and minty. I always use a mouthwash after brushing, but for people who don't use mouthwash you can easily get away with not doing so as it does leave your mouth really fresh and clean feeling.

              The main claim of this toothpaste is that it 2x better whitening than an ordinary toothpaste, and you should see results after 28 days of twice-daily usage. Well, I've been using it for about 5 months now, and I haven't seen any difference in the whiteness of my teeth in this time, so I don't think there's any truth in that.

              It also offers enamel protection and it helps to protect against plaque and decay, and promotes healthy, strong gums. There's not really any way to tell if these claims are true, but I haven't had any problems with my teeth whilst using it, so it must be doing something right.

              I do think this is a decent toothpaste, but if you're after something to whiten your teeth I'd go for something else.

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