* Prices may differ from that shown
Whilst in the supermarket I remembered we were almost out of toothpaste. They didn't have a great range to choose from, but we spent a few minutes choosing the best one at a low-ish price. We saw this one and thought it looked nice so we bought it!
**What does the 1-2-3 refer to?**
The 1-2-3 refers to the promise that taking care of your families oral health is "as easy as 123". It claims to fight cavities, whiten your teeth and freshen your breath with its active ingredients.
It comes in a blue box with simple yet effective details of what it does on the front. It is not cluttered with extra information and gets straight to the point. The tube inside is the same colour and style. It has a screw lid and the toothpaste squeezes out nicely.
We paid £2 in Tesco which seems to be higher than in a few other shops, e.g. Asda who are currently selling it for £1 - so shop around if you want the best price.
**Putting it to the test**
You only need a small amount for this toothpaste as it goes really far. I find this a really good point as it means it will last longer! It foams up well and feels like it gets into all the hard to reach places, but not so much that your mouth is overflowing.
I have found with previous toothpastes that putting the toothpaste on the toothbrush has been a little messy. The toothpaste goes stringy and either drops on me of messes up the lid. I know this won't be a problem for some people, but I like to have nice clean toothpaste and lid! This one is perfect. It comes out nicely and breaks away cleanly, it almost acts like a soft gel but I'm pretty sure it isn't!
The taste is a nice mint flavour, which isn't too strong that it burns but is strong enough that your breath smells nice for a few hours. It calls it 'Fresh Mint'.
I really like this toothpaste! It always leaves me feeling clean and fresh - I will be buying it again!
Like many people, I suppose, I tend to buy Colgate toothpaste when it comes to cleaning my teeth. The brand has been around for years, is well known, used to be heavily advertised on the TV and is probably the market leader as far as Toothpaste is concerned. I've used Colgate since my childhood and have continued to buy it as an adult and although I do have issues connected to my teeth it's not the fault of the brand or my oral hygiene routine and more to do with an ongoing medical problem that I have so I tend to stick to what I know.
With that said the more observant reader of this review may be wondering why I'm talking about Colgate when this category is for Oral B... The simple answer to that is, I fancied a change the last time I needed to buy Toothpaste and as 'A change is as good as a rest', or so they say, I figured I'd have a break from Colgate for a few weeks and try something that was new to me. On special offer at just a pound, a little bit cheaper than Colgate at the time of purchase, I didn't think that much about it until the time came for me to see what it was like. Would it be something I'd buy again? let's see...
My tube of Oral B 123 is the 100ml screw top, it's predominately blue and white in colour and is a fluoride toothpaste. The 123 in the name refers to the triple action claims that the toothpaste has an Anti Cavity formulation, has Whitening properties and provides Freshness, the things that you'd expect the majority of toothpastes to offer these days. The toothpaste itself is pure white in colour, has a slight gritty texture to it which first took me by surprise when I came to use it and is very, very minty in taste - a lot mintier than Colgate for example. It doesn't have an unpleasant taste but neither would I say it was particularly enjoyable when swirled around my teeth and gums, but as it's not usually in my mouth for too long I did get used to it over time and soon got over my initial reaction to it. It spreads easily onto a toothbrush and though nothing special to look at I think that it's not too bad as far as toothpaste goes.
As a Whitening toothpaste I didn't notice any drastic changes to the appearance of my teeth when using Oral B but as I smoke and drink coffee I don't expect any regular toothpaste to provide me with a bright, white smile so had no expectations that this would be any different to Colgate. The area that I did notice a change in though was how fresh my mouth felt after using it, initially I found the taste to be a little too much but after using it for a few days I could tell a difference and my mouth felt cleaner. This took me by surprise really as I'd become that used to Colgate that I didn't think another brand would be able to offer anything too radically different but as Oral B seems to be a lot stronger in its minty flavour it did transfer well to my mouth and teeth and seemed to have a longer-lasting aftertaste which wasn't unpleasant at all.
As far as the Anti-Cavity claims that Oral B makes, I would expect that anyway from a Fluoride toothpaste and it's impossible for me to say that this made that much difference to how my teeth already are. I think if it was used exclusively over a long period of time then it'd be fair to offer an opinion but as I'm only half way through my tube I wouldn't like to say either way it it's as good as other brands or any worse. I do think that overall it's a lot fresher and mintier than other brands and it offers a good clean and that's all I expect a toothpaste to do anyway so on that basis I've been left feeling rather impressed and in no regrets about having a change away from Colgate.
Would I buy it again? Yes, I would - It's not a million miles away from Colgate in how it performs, it cleans well, offers a good amount of Minty freshness and at a quid for my tube it was a good buy. I'll continue to use my tube until it's empty and when the time comes to replenish I'll see what's on offer. At the very least it's provided me with an alternative to Colgate and it definitely lived up to my expectations.
Other than not making any difference to the appearance of my teeth, therefore not really a Whitening toothpaste in my experience I have very few negatives about Oral B so a 4 star rating here seems fair. Recommended though, thanks for reading my review.
I picked this up in a rush after I forgot to pack my usual toothpaste on holiday. I wasn't that fussed about the quality as I only intended to use it for a few days and so chose it as it was on offer for only £1 at Superdrug. When it's not on offer the price varies depending on where you get it but in most places such as Superdrug, Tesco and Asda costs £1.29. It costs more in Boots at £1.35 and a little less in Wilko at £1.28.
It comes in a 100ml squeezy tube with an easy-to-open screw lid. It only takes a light squeeze to get a generous amount. The toothpaste itself is a plain white colour and has a thick, gooey texture but when using it spreads well and so you only need a small amount. It rinses easily off the brush after using. The ingredients in this toothpaste consist of aqua, sorbitol, Hydrated Silica, Sodium Lauryl Sulfate, Cellulose Gum, Aroma, Sodium Fluoride, Carbomer, Sodium Saccharin, Cl 77891, Trisodium Phosphate and Limonene.
The unusual name of "1-2-3" has a double meaning; firstly it implies that keeping your teeth healthy is as easy as counting to 3 and secondly it stands for (1) preventing cavities, (2) whitening and (3) freshening breath. The toothpaste is supposed to prevent cavities and tartar as "the active ingredients ensure there is less cavity-producing acid by fighting bacteria and replenishing depleted crucial minerals". My teeth have certainly felt healthy since using this twice a day every day and I haven't had a single problem with them so I'd have to say this claim is true. I haven't had any tartar build-up either so I'm quite impressed with it. The second claim that "whitening and the prevention of new stains is achieved by removing as much as 96% of surface stains in 2 weeks of regular brushing" is not so true however. Like the vast majority of toothpastes that claim to whiten teeth this one had absolutely no affect on the colour of my teeth. Unfortunately there was no noticeable difference. Finally, the toothpastes' fresh mint flavour is supposed to "achieve and maintain long-lasting fresh breath with as much as 71% less bad breath after 3 weeks of regular brushing". I like the flavour as the mint is really strong which gives a fresh feeling when using it. There is a bit of an odd after taste but it only lasts a few seconds and as for my breath, I haven't had any comments so it seems to be working!
I liked the effect of this toothpaste so much that instead of going straight back to my usual brand I carried on using it until it had run out. I didn't buy it again as I think there are better quality toothpastes out there but as a temporary solution is was great and left my teeth feeling fresh and minty.
I normally shop around for toothpastes to get the best deal available within my local area but will always stick to leading brands because I want to keep my teeth for as long as possible. Luckily I had a clean bill of health last week at my dental check up but do not want to become complacent and the fight against tooth decay continues...
Last month I found a special offer on this 100ml Oral-B 1-2-3 toothpaste at Superdrug and grabbed it because it was only £1 and I think the RRP is nearer to £2. Definitely it was the brand and the price that appealed but also I was intrigued by the 1-2-3 on the box (and on the tube too) which apparently stands for anti-cavity, whitening and freshness. These are just the things I look for in my toothpastes and I have to say I will buy this again if the price is right.
The flavour is Fresh Mint and indeed it does smell and taste fresh and minty although I find that a few minutes after brushing I have experienced a bit of an strange aftertaste although thankfully this does not seem noticeable to others. I have used very strong toothpastes in the past but this Oral B, although strong, does not make me cringe or suck in my breath when a peaful on my brush gets to work.
When the box is opened the generous tube is revealed to show a white screw top which, once undone, shows a foil seal which ensures the paste is as fresh as possible. The paste itself is thick and white and smells very fresh and minty as promised. The ingredients are listed on the reverse of the tube and include such things as sodium fluoride, sodium saccharin, sorbitol and cellulose gum etc - none of which mean much to me but I trust Oral-B to produce one of best dental care ranges on the market.
My teeth feel squeaky clean after 2 minutes brushing and the toothpaste, although a thick consistency, does rinse off easily. There is no 'coating' on my teeth which I have experienced when using some other pastes and the overall feeling is one of a clean set of teeth and a nice fresh mouth.
It is recommended that this is not suitable for children under 6 and Procter and Gamble suggest you visit the dentist regularly.
I cannot really comment on the whitening effect as I always use Pearl Drops whitening after brushing but as far as the anti-cavity and freshness claims are concerned I have no reason to doubt that this is true. Apart from a slight aftertaste I have no problem with this toothpaste and would recommend trying it especially if it is on offer. Anything that helps fight tooth decay, in my opinion, just has to be worth buying.
A little while ago I was enticed away from my normal Colgate or Arm and Hammer toothpaste by a special offer from Oral-B, the first time that I have bought this brand. I think the promotion was for a 100ml tube for 99 pence, a good buy so I popped a tube into my basket on my weekly shop at Morrison's and then it went into our store cupboard until the current tube of toothpaste ran out.
The cardboard packaging, which unfortunately went in the bin, was a similar colour to the tube being predominantly blue and white with Oral B picked out clearly followed by 1 2 3 which stands for,1 anti-cavity, 2 whitening and 3 freshness as stated on the tube. This toothpaste contains fluoride(Sodium Fluoride 1450 ppm Fluoride) and comes in a fresh mint flavour and is presented in a blue and white tube. On the reverse are the ingredients and advice to use the full family of Oral B products, (of which there are many as I checked in Morrison's this morning), and also to visit your dentist regularly. The ingredients are listed on the reverse of the tube and also the advice that children under 6 should be supervised whilst brushing their teeth using a pea sized amount of the paste.to minimize swallowing. It also says in case of intake of fluoride from other sources consult a doctor or dentist. I have never been aware of this second warning on other tubes but maybe I am just unobservant.
Use and Opinion.
The white top is the traditional twist off top, easy to use and also to drop!. Inside is a pure white quite soft paste smelling minty fresh. The paste is quite soft and comes out a bit too fast so it is easy to get too much onto your brush. I use an old fashioned traditional toothbrush and give my pearly whites a good brush twice a day, about two minutes a time. I find that this is a very frothy toothpaste and you can look a bit like a mad dog while brushing but the flavour is quite nice if a bit unexciting. I have also found that if we are not careful this can leave white marks on you face. Good job we have a mirror in the hall just before the door! When the tube was about half full the bottom end of it split and so we had to be careful when using it not to squidge it out both ends.
Now we are at the end of the tube I have to say that I am not very impressed. I have not noticed any whitening effect but then I do drink a lot of tea and the odd glass of red wine so it is not really in with a chance. It has a nice fresh taste and does leave my teeth feeling clean and my breath fresh. I have not noticed any cavities developing whilst using this toothpaste. For the price it was a good buy but I would not pay full price for it.
4 out of 5 stars from me.
Thanks for reading my review, I also post on Ciao under splishsplash.
Made by Procter and Gamble it has a life of 12 months after opening and the tube is recyclable
When buying toothpaste, I wouldn't say I'm a snob but I'll only by brand names, though I'll also only tend to spend under £2 for it also. You can't always tell how good a toothpaste is until you go to the dentist but upon first impressions and having used this for a little while, Oral B 123 is a cheaper alternative, that's still a brand name, which I would recommend for overall oral health.
Oral B is a very popular brand with years of expertise in the oral care field. With its ever expanding range of products it's hard to keep up with what's new and what works best, but it also means there's plenty to choose from depending on what you're looking for and how much you want to spend. I tend to opt for offers and stock up on a few, but the 123 variety is one that's usually priced a little lower than other new ones out on the shelves, and it's quite easy to come across in health stores.
1-2-3 comes in a 100ml squeezy tube that's blue in design, the Oral B logo noticeably clear and easily recognisable. It has a white twist off cap and a fairly simple set of details on the back, rather than bombarding us with technical language and all the benefits of the latest oral health ingredients we've never heard of before (or the same stuff that's in regular toothpaste that's just been repackaged and described differently!).
It's a simple theory, a 3 step toothpaste that does three things : 1. Anti-Cavity 2. Whitening 3. Freshness. I always want a toothpaste to do the 'basics' of preventing tartar and cavities, where as whitening is more of an additional benefit. I can't say, however, that I've ever found a toothpaste to actually change the whiteness of my teeth, so I've given up searching for one that does or paying more for the ones with the bigger claims that still don't seem to live up to expectations. I therefore just expected this toothpaste to be simple and effective at leaving my mouth feeling clean and fresh.
The paste is white and smooth, rather than having noticeably abrasive bits in it, which I was pleased about. It lathers reasonably well so that with a bit of water it easily cleans teeth and leaves your mouth feeling clean with only the small amount required on the toothbrush. For reference, children of 6 years and under should only use a pea-sized amount and it should be noted that this contains sodium floride. The brand does recommend on the back of the tube that for complete oral health we should use the 'full family of Oral-B products' as well as visiting the dentist regularly. Without having any professional opinion on this toothpaste I can't really say how effective it is, but I tend to brush my teeth twice a day (sometimes more if I'm going out in the evenings etc) and use a mouthwash, but this toothpaste isn't really designed to fix current dental problems so I haven't noticed an improvement in, for instance, tartar or colour of my teeth. What I would say is that this is good for preventative care, for overall health when your teeth are already reasonably healthy just to keep them that way.
I like the way the toothpaste feels and it has a 'fresh mint' taste that's not too strong but is still just refreshing enough to make your mouth feel clean. I don't get the same tingling clean sensation as I have with some toothpastes, and I wouldn't say the freshness lasts as long as it could, but for the price it's still a decent enough addition to your oral care routine. I therefore would recommend this if you want something simple but from a brand with expertise in such products to do the basics of fighting tartar, cavity and freshening breath for an overall clean-feeling mouth.
Overall... A decent daily all-round toothpaste for fresher breath and protection, but without the Hollywood smile price tag.
Retails for around £1, sold in a 100ml squeezy tube (boxed)
[Also reviewed by me, gothic_moon, on Ciao]
The Oral-B 1-2-3 Fresh Mint Toothpaste offers three steps to healthy teeth: 1. Helps to fight cavities, 2. Whitens teeth, 3. freshens breath