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I have been using Oral-B tooth brush (soft) since I was young, I have been using it for nearly 15 years! I am reluctant to change to any other tooth brush. If you have gum problems, for example easy bleeding gum during brushing, I suggest that you use the soft Oral-B tooh brush, it is soft enough to prevent from too hostile to you gum, and strong enough to clean your teeth. The tooth brush is very lasting too, if you take good care of it. The price, I would say worth it. If you are a fancy type of person, there are a wide range for you to choose from.