I will rarely be loyal to any one branded product when it comes to most household items, however I have never strayed beyond branded toothpaste before, always sticking to the likes of colgate or aquafresh. In an effort to keep the grocery bill down, plus having had success with other supermarket branded products in the past and found them to often be just as good as the leading brand, I decided to give this Tesco pro-tech complete toothpaste a go, as it was priced at £1, and can currently be purchased as part of a 3 for 2 deal. What made it more appealing at the time, was there no other good toothpaste offers on and I needed toothpaste, which is why this product at £1 .  Read the complete review