I buy a lot of my personal stuff from Home Bargains theses days as they have some good offers on and I can usually pick up stuff a good deal cheaper than I can at supermarkets. Toothpaste is one of life's essentials, and as such we use it a lot in our house and I bet that if I worked out how much we all spend each year on toothpaste, we;d be quite surprised by how it all adds up.
It was for this reason that I was happy to find a large tube of Ultrabrite in Home Bargains the other week for only 79p. This toothpaste is not a gel (which I don't really like) but it is a simple white paste. IT is firm in texture and sits on the toothbrush without being too runny that it rolls off down the sides.
It tastes pleasantly minty and fresh in the mouth and it does not get too foamy so that you end up gagging mid way through cleaning your teeth. You only need a small amount and I never use too much toothpaste as I find it is such a waste.
This toothpaste in my opinion, is suitable for the whole family to use and it is a good all rounder. It has added fluoride and it is not too strong for children to use. One tube lasts forever as you only need a bit and it is on the large side anyway. It cleans teeth very well and freshens the breath.
I am currently traveling America and purchased this whilst over here, but I know that it is available in the UK, Ultrabrite is distributed by Colgate. I bought this from a 99cent store, for...you guessed it...99c! It is really great value since its a 170g tube which is much larger than its competitors which typically offer 70g and 100g tubes. If I wasn't traveling I would have stocked up on these toothpastes because they were such a bargain.
Packaging - The packaging is very typical of regular tooth paste. A white tube, blue label and white writing, encased in an identical cardboard box. If it were based on packaging alone this product would not stand out to me. The tube has a screw top lid which is fine but I do prefer flip top lids if I'm being fussy because that way I never forgot to replace it and therefore don't get the hard bit of toothpaste stuck around the top next time I come to use it.
So, on the front of the tube we see the Ultrabrite logo in big letters, Advanced Whitening next to that, and anticavity flouride toothpaste underneath. On the reverse of the tube we are to Ultra Brite advanced whitening safely and effectively whitens your teeth. Its gentle enough to use every time you brush. It claims to: *Freshens breath *Fights Cavities *Whitens teeth *Tastes great. We are given tips for maintaining healthy teeth and a contact number for questions along with the address of the colgate website.
Directions for use: Adults and children 2 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day or as directed by a dentist or physician. Children 2 to 6 years: Use a pea sized amount and supervise child's brushing and rinsing to minimize swallowing. Children under 2 years: Ask a dentist or physician.
I used just enough toothpaste to lightly cover the brush of my toothbrush. The texture was a paste and not gel like other brands produce. It was plain white in colour. The taste was certainly minty but not overpowering and didn't have that burn feeling of really strong toothpastes. For around an hour after brushing I still tasted a mild minty flavour and my mouth felt clean for a couple of hours until I ate lunch.
Whilst we can see in the directions that it is suitable for children two years and older this is not a toothpaste I would recommend for children. Whilst it is not fiery minty like some other brands it still has a strong minty taste that may be overpowering for young ones.
Did I notice the "whitening"? - In all honesty no I didn't but I didn't buy this toothpaste with the aim of whitening my teeth. I feel that all toothpastes these days have a whitening formula so I didn't notice any difference using this one. They did look clean but this is not a miracle whitening paste.
I am deducting a star because in my opinion its not the best I've ever used. Prior to this I used the Colgate Optic and this was amazing, worthy of 5 stars. Ultrabrite is good, but not the best.
Would I purchase this again? Yes if it was no more than £1. I am not brand loyal, I do prefer certain brands but I buy toothpaste based on the value for money. It has a minty taste, leaves my mouth feeling clean but ultimately I bought this necessity because it was a bargain.
I just PURCHASED ULTRA BRITE TOOTH PASTE, AND I AM RETURNING IT ,BECAUSE I JUST READ ON THE SIDE THAT THIS TOOTH PASTE WAS MANUFACTURED IN MEXICO. I AM REFUSING TO PURCHASE ANY PRODUCTS THAT IS MADE OUTSIDE OF THE U.S THE IDEA THAT LABOR COST IS CHEAPER IN CHINA,MEXICO,INDA, IS OUTRAGES. THERE ARE SO MANY PEOPLE IN THIS COUNTRY THAT NEED TO WORK ,SO I AM SO SICK OF THIS STORY ABOUT CHEAP LABOR. NOTHING IS FREE IN THIS WORLD, SO NOW WE AMERICAN DO NOT HAVE MONEY TO PURCHASE ALL THIS CHEAP JUNK ... SO LET THEM KEEP IT. THE TRADE AGREEMENTS, THAT WAS DONE BY DEMOCRATED,AND REPUBLICAN PRESIDENT ARE THE WORST THING ,THAT COULD HAVE HAPPEN IN THIS COUNTRY. IF YOU DO NOT BELIEVE IT JUST LOOK AT WHAT IS HAPPEN TO GM,CHRYLER'BILLIE JELKS-HOOD MADERA,CA
I was aware that the end of the toothpaste tube was drawing near, and had added it to our shopping list. Imagine my shock and disbelief in Tesco when I found that they did not stock my toothpaste! In retrospect I should have remembered this from last time we ran low on toothpaste, and they didn't have it in Tesco, but evidently I have forgotten!
Anyway, during my lunchbreak at work (now that's a joke, my whole day is one big break) I tried both Lloyds Pharmacy and Boots, but still no toothpaste. By this stage I was getting into a slight panic. Although the toothpaste hadn't yet run out, I was starting to wonder what I would do. I contemplated phoning my mum - she would know what to do, maybe she'd be able to send me some toothpaste - they still sell it in her local Co-op as far as I'm aware. Then I remembered that last time I found my toothpaste in Wilkinsons. So off I went on a toothpaste expedition.
As a child we had two tubes of toothpaste in our house (at any one time). My mum and sister used "Crest", a nasty sweet tasting blue toothpaste (in my opinion - the taste that is, not the colour), while my dad, brother and I used "Ultrabrite", a nice tasting white toothpaste. I would not use anything else. There was a very difficult period in my life - I can't remember when it was (perhaps the early 1990s) as I have blocked it from my memory. Anyway, Ultrabrite changed not only the packaging, but the toothpaste itself. I don't know what it was that they changed, and I held on to the old tubes for as long as possible, but something changed, and it wasn't good (at the time). I did get used to this new taste after about a year, but quite frankly I do not wish to go through that trauma again - ever. That is why this is so important to me.
While we're talking about the past, I'll give a little bit of history about Ultrabrite. Made by Colgate-Palmolive, Ultrabrite was launched in 1968 as "the new extra-strength toothpaste for really white teeth." In the 1970s it was advertised with Farah Fawcett starring in the advert - you can find this on YouTube if you care to do a search. While Ultrabrite is made by Colgate, it has never been advertised specifically as a Colgate product, as it stands alone in its Ultrabrite glory. In fact it is very difficult to find any information about Ultrabrite at all.....I don't think Colgate see it as one of their most important products and I think it's only available in the UK.
-----The Product -----
So, what is in Ultrabrite that makes it taste so good?
Aqua, Calcium Carbonate, Sorbitol, Glycerin, Hydrated Silica, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Sodium Monoflurophosphate, Tetrasodium Pyromphosphate, Sodium Saccharin, Methylparaben and Propyparaben.
Perhaps that means something to the scientists among us, but to me it doesn't sound particularly appetizing! But it really does taste lovely, and very very minty.
Having used Ultrabrite for 25 years it's very difficult to describe, because I cannot stand any other toothpaste (on the rare occasions I am forced to use something like Aquafresh as I've gone away and left my toothpaste at home).
For the sake of the review I will now go and clean my teeth.....
3 minutes later....
Well, my breath feels fresh and minty, my teeth feel clean. With Ultrabrite I can feel the mint before it even touches my mouth, and the toothpaste makes my tongue tingle. I can feel that the toothpaste is actually working to clean my teeth.
Whether Ultrabrite "leaves teeth white and gives fresh breath so you can smile in confidence (as the packet states) it is not possible for me to say. My teeth are not the world's whitest teeth by any means, but who knows what they'd be like if I hadn't been using Ultrabrite all these years. For all we know I might not have teeth anymore.
As for the fresh breath, unless I've been eating copious amounts of garlic bread, halitosis has never been a problem for me. But again, who knows what the smell would be like had I not used Ultrabrite?
Ultrabrite comes in a 100ml tube which is blue and turquoise with Ultrabrite written in white. It is in a box of the same design and colour. I am sure that I have seen Ultrabrite in tubes of different sizes, but recently I have only seen the 100ml tubes.
-----The Paste and its Provision-----
Ultrabrite is clinically proven to help prevent cavities and keep teeth strong and health. Well, in my 25 years I have had one cavity. This was at the age of 11, in a baby tooth (many children have already lost their baby teeth by this age), and it was filled. Therefore I do not have any fillings in my adult teeth (except the one in my front tooth which is another story - basically I was drunk and fell over). Hubby on the other hand who has not used Ultrabrite has got fillings. I realise that there are other factors to bring into the equation (hubby's family do not seem to place a high value upon teeth cleaning), but surely Ultrabrite must be doing something right?
I haven't taken exceptional care of my own teeth I must say. After the age of 17 (when you then have to pay for dental care) I didn't visit a dentist until my front tooth filling came out (the week before my wedding), and this was just for repairs. However last year I started to have problems with an impacting wisdom tooth, so managed to register with a dentist (on the NHS and everything!). I visited the hygienist last summer, and had my teeth cleaned professionally for the first time in 7 years. Despite a little bit of plaque, the hygienist congratulated me on the cleanliness of my teeth. She was surprised that I use a manual tooth brush. Now, I realise that my teeth cleaning skills might genuinely be of an excellent standard (I don't wish to brag too much as you might be jealous), but on the other hand it could be that Ultrabrite is doing something right!
It was such a relief to find my beloved Ultrabrite toothpaste in Wilkinsons that I bought four 100ml tubes for 79p each. I do not know much about the retail price of other toothpastes (I have no need to know), but to me that sounds pretty reasonable. I can't say how long the tubes will last, but at a guess I would imagine that it would not be any less or any more than for any other 100ml tube of toothpaste. Hubby thought I was being a bit excessive buying four tubes (I actually wanted to buy more), but I'm happy to think that I have no need to panic for the foreseeable future about where the next toothpaste is coming from.
-----Other----- (and I was doing so well with the P's)
Ultrabrite is suitable for children under 7, apparently you should use a pea-sized amount.
I have read some other reviews about Ultrabrite which say that it doesn't protect against tartar. Now, I'm not an expert, so I wouldn't like to say. However, my teeth are fine, and at 67 (and having used Ultrabrite for over 30 years) my dad's teeth are fine (aside from a loose crown, which can't be blamed on Ultrabrite). I am not sure if my brother still uses Ultrabrite, or if he is now using some nasty toothpaste.
While I am giving Ultrabrite a 5-star rating, I wasn't going to recommend it. I don't think that people will necessarily love Ultrabrite unless they have let it become a part of their life as I have. It is a strong flavour, and it is an acquired taste. But the real reason I didn't want to recommend it is because I want to keep it all to myself......however, I think it might appear a bit strange giving a product 5 stars and then not recommending it!
If there is anything at all I have missed, please do let me know and I will include it!
Originally published on ciao as marymoose99.
white fang says :-This is the best toothpaste on the market.It has a strong minty flavour that makes your mouth tingle and feels refreshing.I have been using Ultrabrite for forty years,since I was sixteen.Even my dentist agrees that my teeth are clean and healthy.Other toothpastes leave one feeling like one needs to clean ones teeth again.Long live Ultrabrite,
Advantages are:-CLEAN WHITE TEETH,FRESH BREATH.REASONABLY PRICED.
Disadvantages are:-UNOBTAINABLE IN A LOT OF SHOPS AND SUPERMARKETS IN MY AREA.
Have you ever tried Ultrabrite? I have. By accident. I was staying at my then boyfriend's house and it was all that was available in the bathroom cabinet. I soon learned to take my own toothpaste in future. Ultrabrite is a toothpaste that comes in a Blue tube. It is a White toothpaste and best suited for people that want really white teeth or have stains to shift. However, it is extremely strong tasting and leaves your mouth with a very cold feeling. It has a very strange texture. It is almost grainy on your teeth and you feel like there is a powdery texture left on your teeth when you first use it. I think it is very high in fluoride which is the main reason for the cold feeling in your mouth. What it does do is leave you with exceptionally white teeth. You actually feel like it has removed all the layers of daily grime from your teeth and they feel very smooth and clean. The taste can be related to a very strong mint. Not your normal spearmint that puts me off brushing but a very VERY strong peppermint that leaves your tongue tingling. I like the taste but some people may find the sensation it leaves in your mouth as unpleaseant. It depends on your tolerances and how much you appreciate white teeth. I actually find out of all the Whitening toothpastes, this does the best job. It cleans, freshens and leaves my mouth feeling alive. It also freshens your breath by removing all of the nasties that live on your tongue. They could not survive under such harsh toothpaste conditions. People I would not recommend this to would include: Children ( a bit too harsh for their young mouths) Sensitive people (might cause irritation) It costs roughly £2.25p for a tube of Ultrabrite. I have seen it on the shelves but refrain from buying it. While it does all of its jobs excellently, I prefer a more sublte brand of toothpaste. My husband normally picks it up when he goe
s shopping. Old habits dies hard with some men!