The Odeon cinema was one of two mainstream cinemas in Norwich for many years. I remember seeing Return Of The Jedi there when I was younger and getting a poster because it was my birthday. It had three screens nut shout it's doors because it couldn't compete with the two state of the art multiplexes that opened in Town. A few months later the building was taken over by a local chain called Hollywood. They offer cheap ticket prices £3.99 for adults, £2.99 for kids/OAP's. Generally they cater for the family's and those who don't like the big loud sound of the multiplexes. Because they only have three screens, the choice of film's is quite limited. Sometimes they won't have film's on opening weekend. This is one of the advantages of a multiplex, I've had the chance to see films that wouldn't have seen a screen in Norwich a few years ago. I have only seen one film at Hollywood and that's Hannibal, I also saw this film at the UCI so a comparison is ideal. The hollywood still has the old style fold up chairs which can be uncomfortable after a few hours. The sound presentation was in Dolby Digital but the theatre is quite large and hollow in dynamic. As a result you don't get the full expereince of the sound. The screen is also quite small. After going to Ster Century and UCI this just seems an inferior option. Still not everyone likes the loud full on cinema experience and prefers a quieter old style time. Personally it's not for me but I respect Hollywood for catering for an audience. However with Ster lowering prices and having better facilities the next few months may be interesting.