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Ster Century (Norwich)
Member Name: utero
Ster Century (Norwich)
Date: 03/06/01, updated on 03/06/01 (130 review reads)
Advantages: very cheap, good sound, free parking
Let me start by explaining the cinema situation in Norwich as it was for many years. There were two mainstream cinemas run by the Odeon and the ABC that had a total of 8 screens for the city and most of them weren't huge by a long shot, they also didn;t have the kick ass sound system. The Odeon got Dolby Digital for The Phantom Menace but to be honest it wasn't that great in an old theatre. then the UCI came along with a brand new 14 screen multiplex offering a bar, ice-cream parlour, a gallery for luxury viewing, a better and more diverse selection of films and free parking. It sost a bit more but was worth it for a better experience.
Then in 2000 Ster Century opened a multiplex in the Castle Mall boasting 8 screens and the latest Dolby Digital EX sound system which has a en extras middle rear suond channel. I never really went because they seemed to be offering the same as the UCI and why change. Their showing times were a bit too early as well for later showings when 8-8.30 is an ideal weekend viewing time.
But both of these newer cinemas caused the Odeon and ABC to close their doors. A local chain Hollywood has now opened in the Odeon's place with decent ticket prices but not the best presentation.
In the last few weeks something has happened. UCI have bumped ticket prices up to £5.80 for a peak time showing and it's more difficult to park. Ster Century have obviously seen an opportunity and have lowered theit ticket prices to £3.50 across the board. this makes them the cheapest in town for mainstream films.
With this is mind me and a bunch of friends went to see The Mummy Returns in a theatre with Dolby Digital EX. The theatres are clean and quite modern. The seating is incredibly comfortable and there's even a drinks holder in the seat. The EX sound presentation is only in the two largest screens which seat 324/331 respectively. Buying the tickets was easy, there's a screen showing the times and if t
hey are sold out or have limited seating. No problems on either front. They even ask you where you would like to sit. Yep you get assigned a seat number. Now personally I prefer to choose where to sit whenever I get in the theatre, first come, first served as it were but it's no big deal. The ushers even show you to your seats.
As for the presentation, well there are a few too many adverts but once the film get's going it's clean and the sound is excellent. yesterday I saw Pearl Harbor in the same screen and the sound was awesome (unlike the film)
The refreshments are reasonably priced for cinema with the drinks coming in at around a £1.50 average. You can even park your car in thr Mall car park and get 3 1/2 hours free parking.
I don't know if the £3.50 price will be ongoing or is just a promotion but it's been reported that the cinema has seen a big upturn in custom as a result. Certainly it's just as good as the UCI and cheaper. I see myself seenig all the summer blockbusters at Ster as a result.
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