SwimFin is one of the best buys ever! I bought a pink one for my daughter who was a little timid in the water. As soon as she put on the fin she wanted to get in and be a shark. I found her position in the water was good - it encouraged her to put her face in but she was in control at all times. The fact that her arms and legs are free meant she could swim naturally - rather than having something to hold onto or bulky armbands. Since then she's developed a natural swimming position and grown in confidence massively, thanks to the Fin. Add to that the fact that it gives them more confidence and independence in the water as they aren't afraid of going under as it's on ...  Read the complete review

I'm a complete mug for a gimmick, if it's an unusual way of doing something then I'll usually buy it regardless of whether or not it seems a genuinely good idea. This is how I came to be in possession of an ELC SwinFin, it looked fab in the shop and more importantly was a float designed to look like a sharks fin - how cool is that?! After paying my £21.99 (a non-fin float is a good tenner cheaper) I went home and offered to take Hollie swimming so we could try it out. This was six months ago and since then the float has been used, erm, twice. While the (stupid) design might suit some children, Hollie (as a reasonably proficient swimmer for a four year old) ...  Read the complete review