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I bought this on launch day for £49.99, you can pick it up now for around £35 and it is well worth paying the extra money for. The regular version costs only £3 now! So why pay an extra £30+ for the game? Here's why:
The Collectors edition includes a number of exclusive features that you cannot obtain anywhere else. First is the code itself you get from the expansion - this gives all of your in-game characters an Achievement and an exclusive in-game pet. These are enough to make people immediately jealous in game! I had a lot of friends in WoW when I first installed this and when they see that achievement pop-up it makes you "cool"!
The packaging is also very high quality (sorry but sometimes packaging does get me excited!) its fire-charred slightly worn look makes it look really good.
Mouse Mat - you get a Cataclysm design mouse mat. Art Book - a high quality hard back book containing some fantastic images and information about the game. Soundtrack - an official soundtrack CD with the musical score from the game (this was my favourite addition!). Finally, you also get a deck of cards from the World of Warcraft collectable card game. One of these cards is called a "loot" card and once redeemed will give your character a random item to use in game (this can vary from some pretty useless vanity item to a really rare pet or even rideable mount).
Playing the game itself is a joy. To put it simply it is a role playing game with an immense detailed storyline - one which you can follow closely or simply ignore if you choose to. You level up a character, you can choose its race, hairstyle, sex, facial hair and appearance by what items you wear. You battle monsters, complete quests and battle through dungeons all to level up and gain experience. Along the way you gain achievements which add up to points - certain achievements yield rewards. How you play the game and what you do is up to you - you cannot simply "complete" it, in fact I believe only one person in the world has ever done everything that there was to do in the game! But this isn't a game you complete, you play it and better yourself when you want to.
Finally, this is the 4th installmant of the WoW game franchise, in order to play Cataclysm you also need the original WoW game, its follow up The Burning Crusade and Wrath of the Lich King. After Cataclysm there is also another new expansion (the 5th) called Mists of Pandaria. To play WoW you need to pay a monthly subscription of around £8.99 (less if you pay in 3/6/12 monthly installments). A free trial is available, but if the fees put you off then know this - when I play WoW I don't play much else! Paying the fee and enjoying this immense game saves you money because you don't need to buy many other games!