The actual product is in a usable, practical container which, in it's phallic shape leaves little to the imagination as to its use. It is easy to open and also easy to close and ensure there are no seepages in the midst of getting some action. In terms of massage we haven't made use of it in that respect, but assume that it would be an average gel for that purpose.
The smell of it is quite pleasant and not too overpowering. As it is water based you can use it with condoms and it doesn't stick to your hands, which in practical terms is definetly a good feature.
It lubricates very well and is long lasting, as you don't really need to apply much to get the benefits. Unlike other products by Durex, it doesn't have the added ingredient that gives a burning sensation, which is a definite plus.