Contrary to some reviewers here I can only give my full endorsement to a whole broccoli head rather than the pre packaged florets, I can see no real reason why broccoli needs to be cut and packaged in this way. It's hardly an ordeal to cut off the florets before cooking.

I bought my most recent batch from Morrisons supermarket, it was fresh and crunchy at the time of purchase and in my opinion will remain fresher for longer than pre cut examples.

We didn't actually cook and eat the broccoli until the Monday after buying on a Friday but it was still delicious. We had it with a cooked ham and boiled potatoes, I usually cook it in the microwave in a little cold water, about three to four minutes gives a nice cooked but slightly crunchy texture which is how I like it. Maybe five and a half to six minutes would give that fully cooked but slightly soggy texture.

I also use broccoli in a number of dishes including curries and stews, I have even tried juicing it but I could only recommend this for the hardcore broccoli fan, I don't think I would try this again.