Having had several Apple products before, I knew I wouldn't be disappointed with the 4th generation iPod Touch. It features a really easy to use interface with a bright, clear screen and simple menus. It also has a really good camera that produces clear photos stored in a library.
As with other Apple products, apps from the iTunes Store can be easily purchased and downloaded onto it. There are loads to choose from, and lots of excellent free ones! The iPod also has features such as weather, maps, memo, youtube, calendar, stock market updates and many more already installed. The iPod itself is also easy to set up and start using with iTunes. It also has an excellent battery life (even when using WiFi).
As a music player it's really well-organised, with music grouped by song, artist, album, composer, genre, playlist and more. It also contains features such as shuffle, repeat etc.
It might be more expensive than other brands of mp3 player, but it is so worth the money!