You've probably seen the adverts knocking about on TV.
You know, 'It's natural to compare'.

This is brought to you by the rather useful kelkoo.com but be warned - it depends on what you're looking for.

How it works:
It's basically a search engine for prices.
You enter the product you're looking for and kelkoo will search with it's registered stores to find the best price for you.
And that's the key:
Is every store in the UK registered with them?
I'm afraid not. That would have probably made this site the bible of price searching.

The results churned up can actually be very good though.
Prime example is computer games, I have found some very cheap prices by using kelkoo but in my totally honest opinion you WILL find better prices by using the reviews in dooyoo.
Games? - EB.UK.com, CD's? - CD-WOW.com, DVD's? -play247.com.

You'll find them all on dooyoo, tried and tested, no hidden nastiness and you can always come back and agree or disagree with any opinions on dooyoo.

Kelkoo is a brilliant idea and most of the prices are very good, you'll also probably find out about stores which you've never heard of which has to be a good thing.

My advice is to stick with dooyoo, when 5 or 10 people are saying good things about a retailer then they're probably right.

You came here to find honest information so why not use it for buying reference too?