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Description: ISBN 0066620422 / Genre: Computer / IT / Story of Amazon.com's e-tailing success. Newest Review: ... business from its inception in Bezos' garage to its worldwide expansion and the problems it faced and changes it made on ... more |
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by gilrush - written on 16.06.00 (Useful, 66 readings)
Rating:
Call me nosy, but I was intrigued into what went into making Amazon.com the multi-billion dollar business it is today, so when this relatively new book appeared, it seemed to satisfy my need! It follows Jeff Bezos from birth, giving some interesting background into the man whose brainchild the company was. Then it moves on to following the business from its inception in Bezos' garage to its worldwide expansion and the problems it faced and changes it made on the way. From a business perspective, the 'Takeaways' at the end of each chapter summarise in bullet point form the theories and principles used by the company, providing useful ideas ...
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