Buyology - Martin Lindstrom

Considering the amount of money spent on advertising and the staggering sizes of corporate marketing budgets, it's astonishing to what extent it's unclear what exactly those huge amounts of money buy. Lord Lever famously said that half of the money spent on advertising is wasted - but he had no way of knowing which half. The efficiency of selling is, of course, in direct relationship to what we know about how and why people buy things. Theories from various branches of social science, mostly psychology, have been applied with varying success to buying behaviour, and there exists a body of knowledge, composed of a mixture of common sense, ...  Read the complete review