The Cluetrain Manifesto - Christopher Locke, Rick Levine

Hailed as revolutionary in its approach to corporate interaction with the Internet, this book provides an incredibly interesting oversight of the Internet from the point of community and communication. It argues that the Internet has recreated a sense of expression and interaction on a global scale that's been missing from general life for a very long time and that company's will only suffer in the long run if they do not sit up and take stock of the communication revolution, eventually they will only lose business. Written in accessible language and boasting a website integral to the book, it lists 95 theses and then proceeds to argue in ...