Customers.com - Patricia Seybold

Customers.com was written by Patricia Seybold, one of the leading internet consultants in the US. This comprehensive text runs though a range of scenarios for businesses looking to serve their customers online, using both case studies, and theory to help you build an idea of what you should offer. Although the book is beginning to show its age slightly, the underlying principles which are proposed remain as valid. They feature concepts and ideas which may seem basic and common sense when you read them, but if you then look at many of the popular B2C websites, you realise that they may not be that common sense after all. Offering handy short hints (or ...  Read the complete review