Customers.com - a must read for those looking to serve customers online (Customers.com - Patricia Seybold)

Member Name: Zahooga

Product:	Customers.com - Patricia Seybold
Date:	15/06/00 (27 review reads)
Rating:

Advantages: Sets out in practical terms the basics which web sites need to offer to be successful, loaded with case studies

Disadvantages: Getting a bit dated (although the customers.com website does update the book)

Customers.com was written by Patricia Seybold, one of the leading internet consultants in the US. This comprehensive text runs though a range of scenarios for businesses looking to serve their customers online, using both case studies, and theory to help you build an idea of what you should offer.

Although the book is beginning to show its age slightly, the underlying principles which are proposed remain as valid. They feature concepts and ideas which may seem basic and common sense when you read them, but if you then look at many of the popular B2C websites, you realise that they may not be that common sense after all.

Offering handy short hints (or Patty's RX's as they are bizarrely known!), the book is pitched at any level of reader, whether actively involved in e-commerce, or just as an interested individual.

There has been a second edition written, but I haven't read it - however if it is anywhere as near as good as the first, then its a must buy. Otherwise visit their website for updates.

I would certainly recommend this book to anyone who serious wants to serve customers online. if all you are interested in is brochureware, then don't read it, but otherwise, it's a must buy.

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