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Newest Review: ... an idea of what you should offer. Although the book is beginning to show its age slightly, the underlying principles which are propose... more |
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Customers.com - a must read for those looking to serve customers online (Customers.com - Patricia Seybold)
Member Name: Zahooga
Advantages: Sets out in practical terms the basics which web sites need to offer to be successful, loaded with case studies Disadvantages: Getting a bit dated (although the customers.com website does update the book)
Customers.com was written by Patricia Seybold, one of the leading internet consultants in the US. This comprehensive text runs though a range of scenarios for businesses looking to serve their customers online, using both case studies, and theory to help you build an idea of what you should offer. Summary: |
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(6 members total) Overall rating: Useful |



