It's Not How Good You Are, It's How Good You Want To Be - Paul Arden

This small white professional looking book should become your new best friend especially if you work or intend to work in any creative or media industry. You can recognise this understated book by its plain white cover with black, grey and silver black type. Half the top part of the cover is dedicated to its title slogan "IT'S NOT HOW GOOD YOU ARE, IT'S HOW GOOD YOU WANT TO BE." There is a simple red line and the description "The world's best-selling book by PAUL ARDEN." The book is produced by PHAIDON. Although it is a paperback book it does not feel cheap at all. I purchased this book for £4.95 but you may be able to get it cheaper ...  Read the complete review