Luxury Fashion Branding: Trends, Tactics, Techniques - Uche Okonkwo
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 Luxury Fashion Branding: Trends, Tactics, Techniques - Uche Okonkwo
 Luxury Fashion Branding: Trends, Tactics, Techniques - Uche Okonkwo ... by Palgrave MacmillanNewest Review: ... And, I enjoyed both the general business blurb about strategies and merchandising, and the profiles of individual brands that ... more ... came at the end.
What I didn't like about this book was that it could be a bit wordy at times, and in parts would state the obvious too such a degree that you wonder how on earth the author thought that level of explanation was needed. One example is when she quotes "What's in a name? That which we call a rose, by any other name would smell as sweet" by " legendary English playwright William Shakespeare" (in case you were wondering), and then proceeds to take no fewer than 13 lines and 2 paragra...more |
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Price Comparison for Luxury Fashion Branding: Trends, Tactics, Tec...
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Luxury Fashion Branding: Trends, Tactics,Techniques
Pages: 320, Hardcover, Palgrave Macmillan Last Update 30.11.2009 05:47
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£ 21.25 |
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Read Reviews for Luxury Fashion Branding: Trend...
Luxury Fashion Branding: Trends, Tactics, Techniques - Uche Okonkwo: For Fashionistas, Fashion Victims, Fascists... (890 words)
by - written on 10/06/09 (Very useful, 98 readings)
Rating:
Do you know your H&M from your D&G, your Birkin from your Paddington? You will, and much more besides, after reading this lengthy and in-depth investigation into the world of luxury fashion branding. I have a confession to make. My idea of heaven would be a shopping spree in a deserted branch of Primark, where I could tear through the racks and mounds of clothes with no one and nothing getting in my way. You might therefore think I'm not the kind of person who would appreciate or enjoy a book on luxury fashion brands, but that's where you would be wrong. I love a good business book, and though this book isn't focused on a specific shop or ... Read the complete review
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