Please read this. (No Logo - Naomi Klein)

Name: plappyflugilips

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Product:	No Logo - Naomi Klein
Date:	15/01/01 (251 review reads)
Rating:

Advantages: Lets you know what sort of abuses you are helping to support every time you buy a pair of trainers / Big Mac / litre of petrol...

Disadvantages: Some people may find that uncomfortable.

If every time you visit a new city and see the same depressingly familiar line-up of chain-stores, coffee-shops and fast-food outlets, and that sight fills you with an indescribable feeling of discomfort, this is the book for you. You are right to feel unhappy - there is something sinister going on.

Klein is dogged in her desire to reveal the unglamorous sides of the corporate (Nike, Gap, McDonalds, Shell) empires telling harrowing stories of how these vast, wealthy Western multinationals abuse and degrade their frequently underage third world workers, twist political systems to their own selfish ends, suck the lifeblood of youth culture, rob us of our unbranded spaces and blindly destroy the planet in the name of capital. Yet she remains measured and logical in her tone which gives this work a very objective feel.

Some of the revelations in this book are so shocking they may make you want to take action. If after reading it you vow never to visit a certain chain store again, or if you find yourself switching to a more 'ethical' bank, don't worry, it doesn't mean your changing into an air-headed idealistic hippy. It just means you're joining the ever swelling ranks of passive-activists, whos small actions may, eventually combine to make a big difference to the way big business is done.

It's worth noting however that this book is published by HarperCollins, a division of Rupert Murdoch's vast news empire. Is he brave to allow this one through or is he just confident that nothing will rouse the moribund masses into a morally-oriented movement after so many years of his relentless commercial indoctrination?


POSTSCRIPT: I've just read the results of a recent survey which found that 49% of consumers couldn't care less if their purchases were produced using child labour. Draw your own conclusions.

Summary: