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The Emperors of Chocolate - Joel Glenn Brenner

Description: ISBN 0613363310 / Author: Joel Glenn Brenner / Genre: Food & Drink / Dieting

Newest Review: ... - whether its about chocolate or business or industry. So what will you know when you've finished reading this book? You'll ... more

... know how two competitors work. You'll know how they organize their companies. You'll know how they develop new products, and why they use one recipe versus another. You'll learn about both the brilliant strokes of marketing genius, and the stupid mistakes that could have been avoided. You'll see how different perspectives towards these issues have kept these two companies fighting for the highest market share possible, both inside the USA and abroad. Does that sound boring? Well, it isn't. Little did I know when I s...more

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The Emperors of Chocolate - Joel Glenn Brenner: The Real Chocolate Wars (810 words)
by TheChocolateLady - written on 26/04/06 (Very useful, 106 readings)
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This is the true story - to the best of Ms. Brenner's ability - of the wars between America's two chocolate barons: Hershey's and Mars. A friend gave me this book to read since she knows of my deep devotion to chocolate (I would happily become DooYoo's guide on Chocolate if they ever realize that this deserves a separate category all to itself). She was reading it because of the marketing and business information which it contained. When she handed it to me and said "you really must read this", my immediate reply was "thanks, I will - but understand, I don't usually read non-fiction". In truth, I didn't actually expect myself to get through ...

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