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The Hidden Persuaders - Vance Packard

Description: ISBN 0671531492 / Author: Vance Packard

Newest Review: ... television. In the cinema during a film, Packard describes how subliminal images of an ice-cream might flash across the ... more

... screen at intermittent intervals whilst the audience watched oblivious of the fact. When the interval arrived people would feel a sudden appetite to consume ice-cream. The use of such techniques to influence the subconscious thought processes of the consumer was guaranteed to increase sales. There are a few stories regarding subliminal advertising used in more recent times in adverts for Levi Strauss jeans. In the 1980s there was an advert featured a black and white photo of a women sitting in the meditation position wear...more

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The Hidden Persuaders - Vance Packard: Hidden Persuasion (1625 words)
by - written on 02/09/06 (Very useful, 1569 readings)
Rating:

The Hidden Persuaders, written by Vance Packard, was first published in 1957 and although this book by now presents a somewhat dated account of the advertising industry, it does provide a useful insight into what life was like in 1950s USA at the dawn of the 'consumer revolution'. In many ways it also offers a prophetic account of our own ad-drenched existence. Advertising and propaganda had already been mastered somewhat by Goebbels and his Ministry of Propaganda during the Nazi reign in Germany, but it was in post-war USA that a new level of psychological deception and sophistication was introduced into advertising. This was largely influenced by a new set of ... Read the complete review