The Long Tail: How Endless Choice is Creating Unlimited Demand - Chris Anderson

This book is about you. After all, Dooyoo.co.uk is part of the Long Tail and you're part of it. "The Long Tail" was a smash hit and it is easy to see why. This book is an energetic, savvy and perceptive look at the cultural impact of the internet revolution. Specifically, it looks at the explosion of consumer choice that has resulted from web technology. Instead of being constrained by publishers and Hollywood studios to choose from a few, pre-selected "hits", we are able to access millions of books, songs and videos on Amazon, iTunes and YouTube. Anderson shows convincingly that sales of the "long tail" of non-hits is ...  Read the complete review