This inkjet paper was an in between measure when I wanted to print some photos and didn't want to go to the expense of photo paper. The paper is 120gsm and each sheet immediately feels nice and thick when taken from the pack. "Gsm" means "grams per square metre" and is the measure of quality of paper, the higher the number, the better the quality. Normal printing paper used for general printing is between 80-100gsm, and 120-140 is usually the thickness of flyers, posters and so on. That means that this paper is ideal for any work like that, I have printed quite a few great quality advertisements for local events which stand up well to being pinned up in shop windows and notice-boards for a few weeks.
In terms of the paper itself, there is no doubt about which side is for printing on. The printing (coated) side is really bright white - I thought my usual paper was white until I put it against this, it's really whiter than white! It's also much smoother than standard paper, and has a slight sheen without actually being glossy/shiny. The other non-printing side is a slightly buff colour and noticeably less smooth, without being rough.
At £6.99 for 50 sheets, this paper is firmly in the premium market, but I only use it for specific printing jobs nowadays. The photo experiment wasn't a great success, as ultimately I felt they did need to be printed on gloss paper for the best effect. The colours did come out beautifully bright and defined, and the paper was dry on printing, but without the gloss finish, they didn't feel like true photographs to me somehow.
When printing on the paper I do put my printer to the "gloss paper" or high quality printing setting, just to get the best from the paper, and I have to say without exception, the results do come out looking as premium as the price.