“ On air traffic profession. Collate information and broadcast reports. „
As a former employee of Trafficlink, I can certainly vouch for the oft-unseen professionalism of this regional workforce.
Trafficlink collects and provides the traffic and travel news for the majority of the commercial radio stations, as well as BBC radio and TV. When the travel rudely interupts your favourite CD while on a long journey, you can be pretty sure, the voice is coming from a Trafficlink team member, based in one of the 5 regional offices around the UK (Bristol, Birmingham, Edinburgh, Manchester, London).
The basic idea is that the Trafficlink broadcaster will "pretend" to be a part of the radio station you're listening to, whether it be Touch, Heart or BBC Berkshire. With varying degrees of success, the broadcaster will seek to "sound like a local", though the accent and mispronunciation of road names may make it apparent that the broadcaster has never even visited Berkshire, let alone know the county like the back of his/her hand.
With over 10 years worth of experience in the travel industry, Trafficlink broadcasters not only "read" the travel news, but also collate information and edit it using many sources. These range from council CCTV, Highways Agency cameras, police sources and "jamliners" who are often first to call in an accident from the scene itself.
However, providing travel news is an art, not an exact science. Trafficlink team members realise this but still provide top quality reports to a plethora of stations and data clients. Like any broadcaster, they are prone to slipups but the well-established team undergo several weeks of training in local landmarks, pronunciations and map-reading to bring them "up to speed"!