“ It's a Scream Pub Chain. Student Pub. Mackintosh Place, Cardiff. „
Handily located between two of Cardiff's biggest student areas, Roath and Cathays the George is a very lively pub. Whilst maybe lacking in 'old school' pub-iness due its bright, 'funky' interior and general student vibe it's a good place to go if you enjoy sports as most big events (esp. Football) often draw large crowds.
If you are student the prices are reasonable with the aid of a Scream card (available at the bar) otherwise they're not far off Cardiff town centre prices.
There's plenty of entertainment here including the various TV's, a jukebox, several pool tables, gamblers, fruit machines and even a couple of amusement arcade style prize winning machines.
Out the back is one of the nicer smoking areas I've been in and its a surprisingly pleasant place to sit and enjoy a pint or a meal in the summer.
The food is pretty standard for this kind a place and is probably on par with weatherspoons in terms of quality and price. Drink selection and the cellar keeping is fine (never had a dodgy pint anyway) although if you're after real ales you'll likely (as in most - but not all Cardiff pubs) be a little disappointed.
What is now The George used to be a lovely, slightly seedy but genuine local town centre-ish pub called Clancy's frequented by students and locals alike. The Guinness (which isn't even sold there any more) was among the cheapest and best available anywhere in Cardiff and the atmosphere was great. So the It's a Scream chain has done its usual souless makeover, comprising mainly of South Park characters on the walls, inflated prices and giant Connect Four to amuse the 'ironic' student sense of humour, but what, exactly makes this pub any different from the Woodville, or any of the myriad other clones springing up in every student city in the country? Nothing. That's the main selling point of the It's a Scream chain you see - constant, unvarying consistency. It is to the pub what Beefeater is to restaurants. Whilst a few innocuous cartoon characters do not a bad pub make, and I admit that I may be slightly biased as a former parton of Clancy's (which, incidentally was a makeover of the Royal George) I find this manner of chain-pub far too cloying and condesending to be an enjoyable drinking-den, although it may appeal to groups of already drunk freshers on their way to town. Perhaps the inspiration for the actual painting 'The Scream' was the amount of formulaic pub makovers going on in Edvard Munch's hometown. The chain's logo depicts exactly how I feel when I learn of a favourite pub being turned 'zany'.
The George is an example of Bass' new range of student pubs that are appearing all over the country at the moment. All the pubs follow the same layout, they are all painted in the same colour's and the building's exteriors are all done the same as well. One of the best things about the chain is that even though they market themselves towards students, the bars still attract a wide range of customers. The chain's yellow card scheme is excellent(like a customer loyalty card) with special promotion's for cheap beer. On certain day' and certain times of the day the yellow card can be used to get your drinks considerably cheaper than normal prices. The card can also be used during important sporting event's, with yellow card prices until the first goal/try. Unfortunatly the yellow card is only available to people who are members of the NUS(students). Food in the chain is reasonable and very cheap, I would recommend to anyone looking for lunch to sample their cheesy chip butty's, as these are inexpensive and very tasty. Other meals offered range from Sunday roast's to Beer and burger meals, and the trditional curries. Sporting events are well catered for in these pub's especially The George, with two large screens and a number of T.V positioned around the bar. I would especially recommend watching the Rugby(Wales Vs England is always good) as the atmosphere is excellent, but it can some times get a little turbulent, with many different nationality's drinking there(It is a student pub in studet areas) The only fault I have with the range of pubs, is that during exam dates, the atmosphere is always a little sombre, with a dip in custom, its usual up to the local's to keep the till ringing.