Buscuit - Cadburys Fabulous Fingers
Delivery - Tin
Price - £10- £11
Gift - Seasonal Product launch


Have you noticed that only thin and attractive people eat sweets and chocolates in the TV adverts? It would be a tad more realistic if it was that big lady from Strictly Come Dancing or the fat bloke from Gavin & Stacey munching away under the Christmas tree. That's what happens to you if you eat too many treats girls and boys! But putting fat people in adverts would be an admittance by Cadburys that chocolate is indeed bad for you and remind us that and sweets and biscuits are unhealthy and so we wont be seeing nay advert changes soon. You can eat as many as you like but you won't get fat and stay young and gorgeous is the message. Telly is the only place where pretty and slender people with luscious lips and happy kids get to eat chocolate guilt free.

Tins

What is it with biscuits in tins? Can there be a more wasteful exercise for the environment. You can understand small sweets in them as there are a lot of flavors and shapes and sizes for the family to root around for of their favorite Quality Street etc and so practical. But with biscuits like these the tin is merely a container. Only royalty should have biscuits in tins. The truth, of course, is presentation and we like to think we are having a one off treat when it's in a tin when in reality it's yet more chocolate and carbohydrates but in different shiny wrappers, a gold tin no less to launch these Cadburys babies! I'm no expert but I suspect its all about selling us sweets and biscuits guilt free. 'Go on, treat yourself for Christmas girl. You deserve it!' I know that in the fruit & vedge warehouse for the big supermarkets up to 20% of perfectly healthy produce gets rejected because its not 'aesthetically pleasing', meaning customers vanity gets the better of them when offered the choice and so ok to leave the deformed ones alone in the green trays, and as most of the rejected are perishable they simply get lobbed away, why supermarkets want only supermodel fruit on their displays. It's the same with selling candy sticks- as the new owners of Cadbury call Chocolate Fingers over there. I thought only Willy Wonka made candy sticks. The prettier it looks the more likely we are to desire it. We give money to charity to save the dolphins and the Tigers but not the ugly animals.


What's in them?

As the Americans have taken over Cadburys you will start to see more biscuits like this. They like sweet things over there and they don't really do crunchy centers. They want to make new brand biscuits that will sell on both sides of the pond, here the first hybrid of the classic traditional Cadburys Finger, using an American style soap opera advert to sell them, introducing two new Cadbury Fingers-style puppets - Caitlin and Madison Fabulous. But they are making bold claims that vegetarians can eat these as there is nothing in them they can't eat. Cadburys have also invented a scale of healthiness called the GDA, the 'Guideline Daily Amount', perhaps slightly bias in their favor as these are nearly all sugar and so not great for healthy living. Retailers have many names for sugar. All are used here in the bars ingredients. 'A serving' (what ever that is) contains the following of your Guideline Daily Amount. If 'A serving' is two bars then you will have taken a quarter of your daily salt intake right there. There is way too much salt in our diets as it is.


4% of your GDA

Sugar....5g

6% of your GDA
Fat.....4g

6% of your GDA
Saturates.....2g

12% of your....GDA

Salt....trace

Tasty

There not bad although they don't taste like traditional Cadbury chocolate finger biscuits, this more Drifter than Twix. The top layer of velvety smooth chocolate is the best part whereas the white chocolate mantle is not that easy to taste, the bit in the middle alien to my tongue. I like a multilayered chocolate but I want the top layer nice and hard so I can eat it from the sides and feel the crunch in my mouth and then devour the taste sensations from the centre. If there are three flavors on offer I want to know about them. You don't really get that here. No this one looks more like a sucker in the way you can slurp a Mars Bar or Twix finger straight from the packet. That's the best way to taste chocolate. The 'crumbage' is good with little debris after you bite into it. As you all know with Cadburys Flakes, one bite and most of it is on the floor. The big negative for Cadburys here though is you eat one you won't be particularly bothered if you eat another one that day in the way After Eight Mints are a bit of an effort although don't get me into the arguments over whether chocolate should ever mix with mint.

Price

I used to work at Tesco's back in the day and the tinned sweets and biscuits would come in pallets of symmetrical piles and we nearly always dent a few near Christmas so we could have a massive discount on them. They are always outrageously expensive for what they are and this was the only way we could afford them on minimum wage. No one spends seven quid on a dented tin of Roses, even though the sweets remain undamaged and just as tasty.

At £8.95 a tin there are going to be few takers for Christmas, an absurd price for a new launch, the gold tin presumably why we are asked to pay £9 for biscuits. I had some free samples through work and so didn't have to shell out but if you think you can shop around and get a tin of Roses for a tenner then why would you risk so much on anew brand you may not like. If nothing else you have a shiny gold tin for your jewelry or valuables.