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Looking for an easy, no hassle way to burn professional, silk-screened quality labels? LightScribe Direct Disc Labeling is a new technology, invented by HP, that enables CD labels to be etched onto CD discs using the same drive that is used to burn the data. Imation CD-R write-once LightScribe-enabled media has an unique coating on the label side of disc. This coating absorbs laser light triggering a chemical reaction to change disc color, providing optimized label and image creations. It's an easy, no hassle way to burn professional graphics and text directly to the surface of the CD. Using a LightScribe-enabled drive, media, and software - just burn, flip disc, and burn again.