Pacific Fish Bar is disgusting. This place on Kings Street, Hammersmith, has been around far too long and it's about time someone closed it down. The first and last time I went there was because (i) my friend lives almost above it - (ii) I was hungry and was too lazy to wonder down to one of the more established fish and chip joints in the area. Now I should have been warned by the dodgy smell of fish in the air, but anyway my stomach was doing the thinking not my brain, and was I hungry man! I guess most of the food had been sitting in the heated cabinets for ages, (lots of food on display but no customers), but the chips were cooked to order - this place was so quiet that they didn't bother cooking chips in advance – just in case no one turned up. So I purchased my chips and battered sausage at a reasonable price to takeaway, you can eat in but it wasn’t the most attractive place to enjoy your dinner. But the time I had reached my friends house (some 50 meters away) the food was cold - had to settle for putting it in the microwave, I know that doesn't do chips any good but soggy chips are better than cold chips. The battered sausage was like rubber; with a normal battered sausage you can break into pieces using the side of a fork – not this one, thwang as it flew across the plate like some scud missle. After covering my chips with excessive amounts of tomato sauce to cover the awful taste I gave up...never again. Alternatives: - There is a chippy on the corner of Goldhawk Road and Paddenswick Road - And a good one next to Goldhawk Road Station (turn left towards Chiswick as you come of out the station about 50meters on the left before the Esso). Conclusion: - Avoid at all costs, go and visit some of the competition in the local area! - Good news, my friend has now moved, and I'll never need to go there again!