Joe's was founded in 1922 by Joe Cascarrini a second generation Italian gentleman. Over the years Joe's ice cream has won several awards including 'Champion of Champions' (whatever that is!). Many of the better cafés, restaurants and fast food outlets in South Wales are owned and run by Italian families. I was surprised to read some years ago A.A. Gills comment about Wales being so uncultured and culinarily challenged as to not have even experienced cappuccino, (despite knowing that Mr. Gill is not a lover of the Cymru, - or the English now apparently) I was surprised because on this point he is totally wrong. Our wonderful Italian settlers of which there were many,  Read the complete review

On this beautifully sunny and warm day my thoughts turned to summer. They didn't go as far as picturing myself on a beach in my bikini, which is lucky as it may have deterred me from treating myself to the best ice cream known to man. For those of you that haven't heard of Joe's Ice Cream (and there'll probably be a lot of you as they only sell it in Swansea!) this is without doubt the nicest, creamiest, most delectable ice cream in the world. It is the creme de la creme of the dessert world, the pinnacle of all things sweet, the.... Okay I'll stop there, you get my drift. Joe's ice cream was first invented in 1922 by Joe Cascarini, the son of Luigi ...  Read the complete review

You will never taste anything so nice anywhere else apart from Swansea where Joe’s Ice Cream Parlour is based. There are about 3 Ice Cream parlours in Swansea including Park Tawe and Mumbles! My cousin works in one of the parlours and I wish I was as this is the Nicest Ice Cream you would ever try! I think the secret recipe includes something similar to baby powder milk and it gives it a sweet taste. Its consistency reminds me of a Mr. whippy but smoother, creamier and more runnier. You have the option of having it in a carton, wafer shell or cone with various sizes starting from a small for about 65 pence! and also with great ...  Read the complete review

If you’re ever in Swansea one thing you have to try is Joe’s Ice Cream, it’s absolutely gorgeous. Joe’s Ice Cream Parlour has 2 parlours down the Mumbles along with a smaller take-away in Parc Tawe. The Ice Cream Parlours in the mumbles not only have ice cream but they also do drinks and sandwiches and food, but the main attraction is the ice cream. I can’t tell you in words how delicious it is you simply have to try it. At Joe’s you can get all different flavours of ice cream but vanilla has got to be the best. Knickerbocker-glorys are huge and delicious; other ice creams include the banana split. One ice cream I ...  Read the complete review