Pizzaland used to be one of the leaders in its field in the late '80s and could always be counted on for quality and service, so what went wrong? My guess is that when they started closing restaurants in 1990 people became extremely dissatisfied with the way they treated everyone. Instead of concentrating on customer service and quality they decided to go for profit. I actually worked in a Pizzaland for 5 years before being made redundant when it closed. They shut my shop down (I was the manager) because we weren't making the profit margin they required although we were the most popular place to eat in town! There's no real point in listing menus and prices because they're so outdated now but it still seems relevant that people always came back for more and told us that it was good value for money! Somehow it seems sad to think that the things we had drummed into back then don't matter squat now and, to be totally honest, I was really surprised to discover that they were still trading in some areas because all the ones where I used to live have gone and that's about 10.
I have been to Pizzaland... once. Will I ever return? Not on your nelly! With numerous decent pizza chains in the country, Pizzaland strikes me as a bit of a "me too" operation, tagging along to the British fondness for pizza - but unfortunately failing to recognise that some of us also have a fondness for quality. Perhaps it is a little unfair to judge them on the strength of one visit, but first impressions do count and that visit certainly lost them two customers for good. It was a very busy evening when we went and they ran out of tins for making deep pan pizzas. O.K., every restaurant gets busy, but they know how many seats they've got, so surely it would be a pretty simple calculation to discover how many tins they need. We therefore had to order a thin crust pizza. This would not have been too much of a hardship had it been cooked. After nibbling round the edges, we couldn't bring ourselves to continue to the cold, soggy centre so complained and thankfully got our money back. This was after having to wait for a second pizza to be brought when the first one had the wrong toppings. So, I'm sure plenty of people will be able to insist that they have had the best meal of their life in Pizzaland, but as for me, I'll stick to Deep Pan Pizza every time.