Good Value, good quality (Tchibo)

Member Name: Trishajs

Product:	Tchibo
Date:	04/07/09 (46 review reads)
Rating:

Advantages: Great for presents

Disadvantages: Great items can sell out quickly

I think Tchibo is a shop that came up with an original and good idea- is it a coffee shop that's sells product or a product shop that sells coffee? I think the answer is both- I know one store that has no seating and the coffee is just take away only. I know another that has seating both inside and out and offers edible goodies as well as drinks, where the products seem secondary.

The other very clever move that this German company has made is by having the products on sale for one week only- every Wednesday the products are all new- so buy it or lose it- the shopper who says "that's nice I might think about getting one of those"- soon learns that they haven't got that thinking time- come back the same time next week it will definitely be gone, Chances are even if you come back later in the week, the most popular items will be sold out- people have learnt to make up their mind on sight.

They have themed weeks- so one week might be children's clothes, the next kitchen items, the next outdoor pursuits, followed by bedroom linens. There is a small catalogue so you can see what is coming up in future weeks and you can also check out the offers and order online.

But none of those clever ideas would work if the products were not good quality and I think they are- I have bought kitchen products, stationery items, jewelry and lighting from the store over the years and they are all still working and looking fine. All good value items.

They have more expensive items as well bikes, prams, and the laptop I am currently working on was a Tchibo purchase.

At the time of writing you get a free coffee with every purchase - you don't have to have it at the time- but can go back and have at your convenience.

Pop in and see what you think, many is the week I do that and there is nothing I want - but then I go back another week and purchases are made!

Summary: An innovative shopping experience