One should avoid Aromat at all costs!!! Its second largest ingredient is MSG - I am sorry, but there is no careful balance of herbs and spices here - just an enormous amount of the hideous flavour enhancer that is MSG. It is know to cause allergic reactions in many people, with even more people being intolerant of it. In addition, the addition of Aromat to dishes just leaves them all tasting the same - slightly synthetic! And that is not by virtue of its inherent flavours, but simply because of the huge amount of MSG that is added to 'enhance' any dish to which it is added.The public is being conned with this product ...
I was first introduced to Knorr Aromat (or Knorr Aromatic Seasoning as it is also known- on the Tesco shopping website for example) by my Grandmother who used to rub it into pork before making the most lush pork chops in breadcrumbs and into chicken strips before making chicken goujons.
I knew she was using some mystical secret ingredient as her cooking had this taste about it, but I assumed it was some "old family secret" and I would just have to get used to the fact she wasn't going to let on what it was. to my surprise she produced a little 90g yellow carton with a red lid.
Aromat is quite hard to track down. It is sold on ebay for anything up to £5 a tub, but if you can find it in a supermarket it sells for around 79p.
It is an all purpose seasoning- the closest things I can think of to compare it to are chicken salt which is popular on chips in Australia. I use it in cooking- it is good to rub into meat before you cook it, I also sprinkle it onto cheese and sliced peppers on crackers (trust me it tastes fantastic). It is good to sprinkle onto cottage cheese etc. It looks a bit like yellow salt and contains salt, garlic, onion, herbs, spices, mushroom extract, celery extract... all sorts of vague ingredients.
The only downside is it does contain a small amount of MSG which I know some people like to avoid although it is used as a flavour enhancer in a lot of things.
Now I have been introduced to Aromat I really could not do without it in the cupboard.
I first discovered Knorr Aromat when a girl that I work with was dowsing her food with it. Needless to say I was slightly confused as to what this bright yellow powder was...
Now I am actually addicted to the stuff!
Aromat is a savoury seasoning which goes with pretty much anything at all. The pack gives you suggestions such as putting it on a salad as compliment to a dressing, or rubbing it into meat.
I actually find that it goes great on things like pasta (to liven up a boring plain tomato sauce), in fact, I even put it on my peanut butter on toast (much to my partner's utter disgust)!
Another good use is if you like things such as potato wedges, instead of buying those expensive packets of seasoning mix for them, you can use Aromat. Much cheaper, and very tasty.
It is very difficult to describe the flavour - the ingredients list salt, onion powder, garlic etc. All I can say is that it is very versatile and yummy!
It tends to come in 90g pots (the pack also claims that you can buy 50g refill sachets, but I've never actually come across these). The price varies from shop to shop, but Tesco and Asda tend to sell it for around the 70-80 pence mark.
It is also suitable for those vegetarians among you!
One of those condiments you should definitely have in your cupboard - especially with summer barbecues coming up!!
MSG IN A BOTTLE!I love Aromat as much as the next guy but you've failed to mention MSG once.It's addictive as hell and it melts your eyeballs. If that's what you want then go ahead. To be honest it's so tasty even those side effects won't stop me ;-)
'This passion for good food lies at the heart of the Knorr brand - and it's the reason why Knorr is Unilever's no. 1 food brand. Recognised and appreciated around the world, the Knorr brand offers a wide range of soups, stock cubes and sauces in the UK today'.
I don't like salt! In fact I really can't stand it. There is something about its strong nasty flavour that I just cannot abide. However, I do want my day to day food to have some flavouring. I do not add household salt to my cooking or use at any other time. I have used sea salt and rock salt in the past but it still has that nasty 'tang' to it. So when I discovered this great little product I was more than delighted.-
I had been using Knorrs chicken stock bouillon cubes for quite a while. They are excellent and are really good in stews and soups. Knorr are a well established company who make great products. In business since 1938, the Company were fore runners in the preserving and drying of vegetables and seasonings to capture their fresh nutritional properties. -
Aromat is a delicious all purpose savoury seasoning and it compliments food brilliantly. It is easily recognisable by its bright yellow small can with red flip-top lid. It is the same shape and size as a normal container of pepper or herb. Pictured upon the front are the types of foods that Knorr Aromat will bring out the best in. There is a large bowl of salad, a tureen of soup and a plate of cheese on toast. In fact I would say Aromat is delicious upon any food and really adds and enhances the flavour. The name Aromat is written in large white writing within a green section. The weight is 90g and storage is best in a cool, dry place. Replacement packets can be bought as refill for this 90g container and they come in handy 50g packets.-
What Aromat actually consists of are a finely balanced selection of herbs and spices. Carefully chosen to bring out the best in your food; It is recommended that you use the Aromat in the same way that you would use salt and that is exactly what I do. I add it to my vegetables whist steaming or boiling and I use it as a condiment on the table. The flavour is absolutely lovely and food is just not the same without it, for me. I hate it when I run out of Aromat and usually buy two at a time so that this doesn't happen. The flavour is finely balanced and contains celery, garlic and onion salt amongst other things. I find table salt has a horrible metal flavour to it and I can sense it is doing me no good at all. I just cannot or do not want to use it and find Aromat more than compensates as a need for food enhancement. The aroma of Aromat is divine. It is really lively with a fantastic concoction of great herbs and derivatives. The smell of Aromat is fantastic and certainly gets the taste buds going. The container is metal and the flip-up lid seals tightly to retain the freshness of this product.-
Vegetable Oil - Spice Extracts with Celery - Mushroom Extract - Herbs - Garlic Powder - Onion Powder - Yeast Extract - Salt - Flavour Enhancer - Lactose (from milk) - Wheat Starch -
It is also suitable for vegetarians.
Knorr Aromat is a brilliant additive to aid food in bringing out its flavouring. The flavour is absolutely gorgeous. It has just the right balance of herbs and flavourings to it, to really compliment the food; any food; and I use it all the time in cooking and on food that I serve up. This is my alternative to salt and the flavour is a million times better. Try it for yourself and you will see what I mean. The herbs and spices are all natural and captured at their peak of freshness which helps give the Aromat quite an exquisite flavour. Just a small amount suffices and it doesn't leave that thirsty feeling in the throat that salt does. Definitely recommended as a great and far better alternative as a flavour enhancer to food, than harmful salt! -
Knorr Aromat: 72p from Tesco.
'At Knorr, we want people to enjoy good food any day, any time. There's no reason why everyday meals can't be just as magical as special occasions. Food is not just fuel - it is the glue of life and adds untold pleasure to our lives'.
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